5:00

The lifestyle that you want, are you earning the type of income that you want to earn, but also you having the type of impact that you want to happen? For me, those are the three boxes that I feel like, you know, an ideal business has to check. And so, you know, I really said, okay, not only am I going to build my ideal business, but I'm going to focus on helping people do that for themselves. Because I mean, I know some of your backstory, and neither of us came from a business back, right. So most of the people that you are I would serve don't come from a business background, they come from an interest or a passion about fitness, or sport or helping people and, you know, so so we all had to kind of figure it out.

6:08

I think it's important, right? Because a lot of us and rightfully so, right? We're entrepreneurs, we're business owners. It's like, revenue is the lifeblood of creating a business because without it, but sometimes we get too focused on it. And like, I can remember, in my online business, we started to do really, really well in our online fitness business after transitioning from the gym. And like, I was making more money than I ever made in my life. And I realized, and I had a really good friend, her name is Alex. She's a mentor friend of mine. And she was like, Jason, like, you're doing really well. She's like, are you not fulfilled? And in that moment, I was just like, No, and she's like, what's gonna fulfill you? And like, I don't know, maybe once I get to the million dollar mark, and she's like, No, it won't. She's like, if you're not fulfilled, now, you know, doing what you're doing now. And it was like, I was like, man. And I immediately thought about what Rigsby I was like, ideal business, right? So with that being said, like, I know, there's a lot of fitness. There's a lot of gym owners, hybrid gym owners, that's the right word, online fitness, health, wellness coaches listening to all different stages. I'm curious, like what has been one of the biggest obstacles you personally had to overcome, to get where you are today, probably detaching vanity metrics. From my definition of success. That's probably because I come from a competitive sports background, I was a college baseball coach before I got into this. And so having a scoreboard was always something that came very naturally to me. But I think having a scoreboard is great.

10:00

So I've kind of seen a little bit of everything. I've seen so many people that had these wonderful businesses, that paid them, you know, a meaningful personal income, they were having fun, they, you know, felt like they're having an impact, they had a great culture. And then, you know, they get really motivated to just grow and, you know, a 5x their business, but they're not making any more profit than they were making before. And they've got, you know, maybe five times the stress, they've got a bunch more employees, they've got a bigger lease. So they've got a lot more risks and fixed overhead. They've got, you know, so many more people to come in the door that they have to have to just pay the bills. And, you know, again, growth is fine, but understand why we're growing, right? Like, let's make sure that we're growing to build something that we want to own, not just growing for growth's sake, yes, I love that.

15:28

You know, I think the simpler you make it, the faster you get a positive outcome. Yes. 100%. You know, I once read a quote where it said, there's a lot of people who overthink when it comes to this stuff, right? Because it's complex. And overthinking is the art of creating problems that don't exist. Yes, like what are really good at as entrepreneurs, you know, the other. It's amazing. And I think the and this is why when I saw the like, when I learned early on that you were coaching other business owners, I was really excited for you and for them, because I think a lot of people in the quote, unquote, coaching or Guru world, right, because if you make it complex, then you can put the blame on the other person, you can put the blame on the client say, Well, you didn't get it, done it. But if you make it simple, then you know, we get to be measured by how we help.

"There's a lot of people who overthink when it comes to this stuff, right? Because it's complex. And overthinking is the art of creating problems that don't exist."

Keynotes:

• You need to LOVE doing your ideal business.
• Settling to doing simple things so that you have no excuse for not doing it.
• Can totally build your values and lifestyle by doing your ideal business.

5:00

So if you have the same audience, let's say we like to use Facebook groups, whether you have a Facebook group or not, this applies let's say you have a Facebook group, and you have 100 people in your Facebook group, and you're putting out content and you're wondering, Why is no one engaging? Or why does he get engagement, like, you just get a couple people liking and loving stuff, it's because your audience hasn't grown. And Facebook's quickly going to determine the algorithm is quickly going to determine these 10 people are interested, these 90 people have shown they're not interested. Therefore, these 90 people don't see your stuff anymore, it's almost impossible to grow that engagement, if your audience isn't growing. Same thing on your personal profile. If you're putting out posts, and maybe you've got 2000 Friends, you put out a post, and you typically get I don't know 30 likes, and you know, eight comments, you're probably noticing a trend, it's the same people commenting all the time, same people liking, it's because your algorithm has learned who's most likely to comment and like.

10:00

The way a lot of people market in the industry, so I want to ask some questions. But one thing I'm curious about is now that you know everything that you know, right, and I know a lot of coaches here, they're either, like, just getting started, they made that transition, right. And so they're trying to get to that first, like $10,000 per month range online. And then we have quite a bit of the audience who 've already done that. And now they're really trying to scale right. So it's like, I know, there's two different categories. But if you can go back to when you first started, like, what's one piece of advice that you would give yourself when it comes to acquiring clients that you can give to the audience today? Yeah, without a doubt, it would be to know my numbers, know my numbers, I'd recommend everyone here know your numbers. So let's start with the 10,000 a month coach who wants to 10k. Let's do some reverse engineering of that. Let's just say you're selling your program at 2k. So you need to get five sales in a month at 10k. Then hopefully, you know what your closing rate is, if you get on a call, what percentage of people you're close to, let's just say you're 50%, you're good, closer, close at 50%, you need to get on 10 sales calls. So you need to get on two to three sales calls per week. How are you doing that? How are you getting on those two to three sales calls, hopefully, you know the number before that, how many conversations you need to get into that will generate those two to three sales calls. Because the cool thing is, it's all a numbers game. Like once you know those numbers, let's say you know that if you get into 20 conversations with actual prospects, you'll get on two to three sales calls, then you hit 10k.

15:00

So I'd encourage you to think about it first , everyone knows this, you got to know who it is that you're targeting, don't just go out and randomly start asking people. But no, you're going to target and then think about how many of those friend requests you're going to send out, and then track it. So we talked about this all the time, my business is built around testing, I send out 50 friend requests, I only know that 20 People are going to accept because we've tested it, imagine that you send a 50 friend request and two people accept there's a problem, and there's something wrong and it's either you or it's them, either. It's you, there's something on your profile that is scaring people away.

20:00

Go out and find those women who connect with them, get them into conversation, and then boost your algorithm by doing reciprocity is one of the things that we talked about, you know, we get into this conversation. So we know people are seeing our content. But at the same time, our UniPro software goes out and gauges their content. So get this, I can nerd out about this stuff. When you become friends with someone, you have a week to two, where they're going to see your content, you engage them in Messenger, now, that's a three to four week time span, as you start engaging on their content, that time span can be elongated indefinitely. If I keep engaging on your content, Facebook sees we're connected, and it's going to show my content to you. And so our software does all that automatically.

"You're going to target and then think about how many of those friend requests you're going to send out, and then track it. So we talked about this all the time, my business is built around testing. I sent out 50 friend requests, I only know that 20 People are going to accept because we've tested it."

Keynotes:

• How Facebook is a good media for engagement.
• How quality versus quantity audience matters.
• How algorithms work.

2:19

If somebody is not getting what they want, it's something way deeper than not wanting to get more than not wanting to get enough or them not, you know, having some kind of hard work ethic or something like that. Because, you know, because I think it's really interesting to understand how I also got into hypnosis, because at the time, something I realized was, if you've ever lost weight, you know that it's hard, you know, you have to change your behavior. So it was difficult. But for me, honestly, it was a lot easier. Like I just lost, I just, I remember one day just deciding I wanted to lose weight after, you know, hearing a ugly comment about myself, and it really stung so you know what I'm about to just lose all of this weight. It was easy for me though, like, I guess I wanted to lose weight so bad. I just chose the fact that I was going to be healthy, I was set on that lifestyle that I didn't have a lot of resistance to anything. And so I was just going through everything.

5:10

But nobody can change human behavior faster than I can. Because at the time, I had a lot of reps in my practice. So I was like, nobody can change human behavior faster than mean. So we're going to become a change company. And we're just going to pump out idea after idea after idea or method, or method or tool out there, a tool that can change human behavior, to help people get what they want out of life. And, you know, just through that process, man, I discovered I really love working with entrepreneurs, because I just, I want to help as many people as I can. And the best way to do that is to help the people or helping people. So that's a really long answer to your very short question. But I just think it was injured. I just think it was important for you guys to have some context around how this entire thing came about.

9:15

No matter how high it was interesting, man, because I think I got my first eight figure net worth client. When I got that client, all kinds of shit. All kinds of stuff just started coming right up. Who are you to do this? You're not good enough. You don't have what it takes. You're gonna blow it, he's gonna realize your fluke, he's gonna realize you don't know what you're doing, people are gonna start to see that you're not as you're not as certain you're not as convicted as you say you are. And all of these starts just fear started coming up. And I was very intrigued by that. I was like, why am I really freaking doubting myself and I, and this was interesting, man, because when I realized this that was really strong in me, I have an open door over there, I'm not gonna walk up and get him. But I have the stack of notebooks of all of my notes that I take during my hypnosis sessions. So I just decided to start looking at all of them. And they're all from high level entrepreneurs, I was highlighting all the key words. And the dialogue was the exact same. I know I'm successful, but I don't feel like I'm actually good enough. No matter what I do, it's not good enough. Do I really deserve this? Whole shit? Can I really maintain this is the shoe about a job? Like very uncertain, very uncertain.

11:22

I found myself for nine hours, of course, not in one day, but two different days, nine hours, reading thread, after thread, after thread, conversation after conversation of entrepreneurs screaming for help, because they no matter how highly skilled and successful and trained and experienced they were, they still underperformed, they still felt incapable, they still felt like they were not actually good enough, despite having a lengthy and must add a very impressive track record. And at the same time, I had that track record, I had hundreds of testimonials to prove that I know what I'm doing. But I guess just working with this higher individual brought something out of me. And that became my biggest thing, man. And you know what's interesting, and this is, I think a really good point to drive home here is if you're dealing with self doubt, number one, pay attention to that. Because as entrepreneurs, we typically have self images of being ambitious, right? Or being driven, of being a hard worker, of being successful. We have these images that we create of ourselves. And so we start filling thoughts, feeling emotions that are not in alignment with that image, right like me saying, I'm not good enough that wasn't in alignment with I'm ambitious, I am driven that wasn't in alignment with that, so I kept shoveling it away.

15:59

That's really powerful. Because I think that everybody uses the word like self sabotage, right? Where it's like, I'm, I'm self sabotaging today. But a lot of times people don't know how to solve that. Right. And so you were able to, and I love that you had this like experience in this memory, because that's something that I've also had as well. You know, I had a very similar experience where I remembered when I was like five or six. And it was something that, in the moment, where I remember that I remember just tears coming down my eyes, I was just like, Oh, my God, and it set me up to like this. This is it. Like I knew this moment, like, this was the thing that made me feel unsafe. And yeah, I think that's powerful. So like, on this topic, like, what do you, I don't know if this is the right way to phrase it. So you can correct us on but what is the biggest mistake that you see entrepreneurs make, especially like, you know, fitness coaches and health coaches, that they're making right now, it's making things more difficult for them, right, making things way more difficult for them.

17:06

And I can say this, because as a health and fitness coach, health and fitness to you, is being able and I don't know, at least for what it was, for me at the time, it was a very limited idea. Eat less, eat the right food, move more. But I did not understand the reality of, hey, I actually feel your shit. Because if you do not feel any emotion, I'm sorry for causing it, but I get to tone it up about this thing. At the end of the day. Entrepreneurs have a strong tendency to want to always be the strongest person in the room. It's especially true if you're a fitness person, right? You want to be the strongest person in the room, you are a leader, you are seen as a leader. And because of you being seen as a leader, we are afraid of opening up about what we're feeling because it may make us look weak. We may look like we don't have it together. People may lose trust in us. So what do we do? We don't express it. We don't like to talk, talk about it, share it with others, but even heavier and even worse than that, we don't even face the feeling itself. Like and this is actually a fitness coach that I can tell you an experience with.

29:27

At the end of the day, you have to have room for the opportunities you're asking for. The universe will give you every opportunity that you can ever imagine every day you have a life changing opportunity in front of you. I don't care where you are in your business. I don't care how shady things are. Every day there is at least one opportunity that can change the trajectory of your life. But if you do not have enough emotional space, you won't see it. But you won't even take advantage of it at the end of the day, man and we're trying to change our results.

"You want to be the strongest person in the room, you are a leader, you are seen as a leader. And because of you being seen as a leader, we are afraid of opening up about what we're feeling because it may make us look weak. We may look like we don't have it together. People may lose trust in us."

Keynotes:

• Hypnosis plays a big part in a weight loss journey.
• Being obsessed with losing weight at a fast pace is just so wrong.
• Hypnosis is definitely just a mind control that people stereotypically define themselves to.

Get access RIGHT AWAY - Download The FREE Hypnosis Training

www.rewiremythoughts.com/unshakeable

00:59

I found it really interesting. And I was able to kind of look at this in my own business in life. And I was like, Oh, my God, like, yes, it's so true. We're in this newsletter, I'll spare you the whole newsletter, you can go look it up if you want to read it. But he was talking about how Batman was the only superhero outside of a couple others like, you know, smaller time superheroes that weren't born with a superpower. Right? They got their super he got his superpower through his own self proclaimed learning and developing, right, he wasn't born with one much like other superheroes like bat, or like, you know, Superman, right? Who came from like, out of this world, or you know, some of the others, right, you get the details. And so I found that really interesting. And I think that as an entrepreneur, it's vitally important that we kind of take this approach. And I'm going to explain what I mean in just a second. I'm also going to give you some of the things, both mindset in performance, and some of the skills that I've developed to create my own superpowers that helped me grow in business. And I'm going to give you an array of things that have helped me so you can kind of like, see what resonates with you. And hopefully, you know, you'll find some value in this.

2:50

One of the things that a lot of coaches were telling me, and I know this to be true for me in the past, but a lot of coaches and this was like a centralized theme, with so many people is that there's not they're not seeing growth, like not consistent. You know what I mean? Where it's like, despite hiring coaches, or following different strategies and tactics, they're not seeing growth. And some coaches have seen, like, Great months, you know, I've had a couple people tell me, they've hit like 15k 20k 30k months, but then they come spiraling back down to this, like 5k, or 6k.

4:58

These strategies and tactics, they do work, but you'll see results, right? But it's like the frustration comes in where it's like, how do we keep this consistent? You know what I mean? And so the big idea here, and this is what I want you to get down, and I'm going to give you some actual things that you could take away and implement from this episode today. But it largely comes down to this. You have to be able to learn the skills, principles and character traits of who you want to become. Right? And so a lot of times, you'd be like, I'm not sure who I want to become. And if that's the case, you could say, Okay, what's the goal that I'm going after? Right? What is the goal? And so in business, if your revenue goal is to get to, let's just say, $30,000 per month, right? Don't just take my goal, it's whatever your goal is, let's say it's $30,000 per month, you're really, you're right now you're around like the, you know, 678 9k months, and you're like, dude, I'd really just like to get the 30. Or heck, maybe it's even 20 or less, right? Doesn't matter. You want to start asking yourself, and this is kind of the Batman, you know, scenario here is like, well, what skills do I need? Right? Because you're not, you know, you were born with a gift, right? And we're not going to go down that route today.

9:58

We can argue that it goes, whatever. But like, if you can do 50, if you can do $20,000 In a month, you could do $50,000 In a month, usually just getting a few more clients, right? Especially if you're doing medium to high ticket packages, you know what I mean. And then the next phase after that is that like, 50 to a million, right, so where you're doing $100,000 per month and more, all right. And so every level is going to have different skill sets, different character traits, different things that you have to embody. Now it's up to you, just like Batman had to go learn how to become Batman, he's Bruce rate, Bruce Wayne, right, he had to learn the skills of fighting, he had to learn all these things to be able to do that.

14:48

This is what I teach my students: how to learn these skill sets. Because when you learn these skill sets, you'll be able to pay your bill, right. And that's the concept here. And so, um, again, hope you found this valuable. I would love to know what your biggest takeaway was today, if you're on the live or on the if you're on you know, Facebook or Instagram listening to this or YouTube, just put it in the comment section. And if you're on the podcast, I'd love for you just to shoot me a message and let me know what stood out to you the most. Alright, and if you found value in today's episode, or any of the episodes for that matter, I would appreciate it if you would click Subscribe in whatever podcast app, you listen to the podcast on, whether it's apple, iTunes, or Apple's iTunes, Stitcher, Spotify, Google, whatever, right? There's a bunch of different ones. If you could subscribe and leave a five star rating and review I would greatly appreciate it. When you're subscribed, you'll never miss a podcast. Like if you're trying to wait for these on Facebook, it's like that you may miss it, right? But if you're obviously subscribed, you'll never miss the podcast.

"You have to be able to learn the skills, principles and character traits of who you want to become. Right? And so a lot of times, you'd be like, I'm not sure who I want to become. And if that's the case, you could say, Okay, what's the goal that I'm going after? Right? What is the goal?."

Keynotes:

• Dreaming to be a Batman on your field.
• It took a lot of development to achieve your goal.
• Strategies and plans work differently for everyone.

1:23

I've been coaching for a really long time. And even before coaching, blogging, and just being on social media and creating content. So it's been probably a good 10 years of creating content. And that's what I know I'm a coach, but like my heart is I love creating content, I want everyone to like, look forward to creating content like I do. So reels I've found where it's just a blast. For me, it doesn't feel like work, you know, like writing captions, I don't mind writing. But it does take a long time, you really have to think your stuff out. And reels just feel so much more fun to me to show up. And obviously, I mean, Instagram is highly favoring reels, and helping accounts grow very easily with reality.

2:25

So that's kind of where I've spent the past year. I started doing reels and focusing on not only growing my account, but how I can break I think of everything in frameworks. So when I started learning reels, I'm like, How can I break this into a framework that other people can insert their brand into or insert, you know their ideal client into this and be able to reproduce the same results that I can produce? How can I make this teachable so that anyone can just jump And then do this. So that's kind of where I started with everything and how it's now developed into coaching on various things.

5:08

And I remember hearing, I think it was I read, maybe in a Tim Ferriss book, where he was talking about, like the 1000 true fans concept towards not necessarily having the 1000s and 1000s of people. But if you have 1000 true fans in your audience, like, it doesn't even matter if you're selling fitness coaching, or anything, it's like you could sell any kind of product, and you can actually make Revenue Online. And so I love that concept of you're like, it's not about the big audience. It's about having the right audience there. So I love that. Yeah, yeah. So you answered kind of another question. I was gonna ask you about what you're doing now. And you kind of really elegantly answered that. Now. I happen to know that like a lot of coaches now, a lot of people like if you look at tick tock, for example, has become from what I hear at least I don't know if this is true, or but I heard it became the number one search engine above Google. And I know that reels in general, on Instagram, and even on Facebook are becoming increasingly popular.

6:29

So some of the fundamentals are that people put way too much focus and effort into my new things that really don't matter as much as what people believe. So, you know, I always like to compare it to nutrient timing and supplements in the fitness space. You know, you have people coming to you and asking, like, how do I get a six pack? Like, you know, what time of the day? Should I eat my protein? Right? before I work out? Should I have it within a half an hour after? Or like, should I be taking this supplement? And it's like, oh, my god, are you even eating the appropriate amount of calories? You know, like, what's the thing that's going to move the needle the most and the fastest for you? Right? And so I find that a lot of people will go online, you know, look up what hashtags should I be using and like hashtags are not a growth strategy. Hashtags are like supplements. If you're doing all the other big things, right, then hashtags might help you a little bit, they might give you a boost. But that's not a strategy for growing.

9:22

So when your reel starts and that first three seconds the text that you have on that first three seconds of your reel. You have another though that you can have a cover for your reel so when people look at your reels in your feed, or they go to your reels tab on Instagram, there's a cover for each reel and you can upload a cover or you can select a part of your video to be the cover so make sure that also has a hook because what happens is people come across your content right maybe they see a real shows up and explore comes up in their feed and they tap your profile and they want to go binge watch other content? Well, if they go over to your real tab, and they see all these videos that have your face in it or whatever, but there's no hook on those covers, they're going to bounce, they're not going to sit there and watch 20 of your videos and have to figure out what you're talking about each one because you don't have any text on it.

16:58

So I want you to think of reels as this is just your net, you're trying to have a huge net that you can cast to get a ton of people in your ecosystem, and then you're going to funnel them down. So after you cast this net, with your reels, what are the other moving parts of Instagram? And how do you funnel people through, you know, eventually becoming a client. So reels are where your exposure is right? Getting a ton of new people seeing your stuff that don't already follow you. That's the beauty of reels. That's why they're so important. Your other posts that you put in your feed are primarily going to be shown to the people that follow you, right? Some might go to the Explore page, wherever but reels are designed, right? There's multiple Instagram algorithms, people will say the algorithm, there's multiple, the reels algorithm is designed for getting new people who are not following you already seeing your stuff. So that's your exposure from after your exposure, you then have interest when someone's exposed or your content, are they going to go over to your profile and be interested in the other content that you have. So this is what I call your bread crumb content. What are the other static feed posts that you are putting out there? Besides your reels, right? You're going to funnel them to looking through your carousels, looking through your graphics, your lists, what are the things you post that they can have these painkillers with, or something of value, and then you have influence. So hopefully, with the interest and your other static feed posts, people are like, wow, this is a great account, I actually want to follow them. There's tons of helpful information here for me, so they hit the Follow button.

"There's multiple Instagram algorithms, people will say the algorithm, there's multiple, the reels algorithm is designed for getting new people who are not following you already seeing your stuff."

Keynotes:

• How popular audio is not the tool for much more engagement.
• How much Kayla earned from just posting reels.
• How different reels are to tiktok.

0:00

So my reason for transitioning into an entrepreneur was I had a story. So at one point I was 100 pounds overweight, really, really struggled. So I'm the client that would come into the fitness business owners gym, quite honestly joined and probably wouldn't continue. So I would stay in a program for maybe a few weeks. And I was that on again, off again, person. But finally, through a challenging situation, I had some health issues, and I needed to make a change that was kind of the driver to me getting my health together. So whenever someone loses 100 pounds, and manages to keep it off, people naturally want to know how they can create their own transformation. So that journey, and that's what I did for eight years.

5:00

So knowing who your ideal client is, and then getting really, really creative about how to distinguish yourself, and make sure that you stay in front of that audience, not just as an expert in your space, but I would say, as a thought leader, you want to be the person that causes people to shift their mindset around the topic that you lead in. And there is no better way to do that than being interviewed, you know, being in front of someone who has influence on an audience and being able to hold your own in that type of conversation and really show that you know what you're talking about? That's a huge way to distinguish yourself in the market. Yeah, and that's really key, right? Because I think a lot of people and I love what you said about creativity, like getting creative here. Right? I feel like a lot of people know, and I hope you know, if you don't know, like, you should write that down. Like, obviously, your ideal client, your ideal audience is obviously important.

10:00

Podcasting is one vehicle for that. But the ultimate answer is how you can leverage every means necessary to be more visible, and you'll have to decide what your primary vehicles are. For me, it's podcasting. But you've got to find the thing that you can excel at and be consistent at or find someone that can help you to dominate that space. Absolutely. Yeah. And it's in there's so many opportunities and like you said vehicles to do, right. It's like, you know, some people like to speak at summits and do workshops, and some people like to do a webinars and masterclasses and some people like to just do podcasts or YouTube videos, you know, but the key is, it's like, it's finding that one thing that you want to go all in on. And one thing that I found is like this day and age, I'm pretty in on podcasting, right, but like when you collaborate, it's funny, right? Like, say you have a podcast and say, like, we'll say somebody in the audience is like, say you're in the fitness space, right?

20:00

It's just a matter of practice, just like anything else, get someone that can help you to work through your nerves, and do it afraid. I love that. And we had a question come up from Ben who's watching on the live stream. It feels like he answered it, but I'm gonna get my take on it. And I'd love to hear your take. But like, I know, this is true for a lot of people, not just Ben, but not sure how to approach asking for a collab, but someone what I do. And I've been told, No, I love how he said that about Travis Chappelle, like, I've been told no by so many people. But guess what? I've had so many people that told me no, tell me yes. Now. They told me yes. And so what I do, and I would love to hear your take on this is either a, I'm going to invite them into my world. First, I'm going to say, hey, even if you're, you don't have a podcast right now. And you just have like a live stream that you can do.

"That's why I love podcasting because it just opens so many doors, like you said, the collaboration door, being able to repurpose content."

Keynotes:

• How podcasting helps aspiring to experience so many opportunities.
• How podcasting helps individuals to learn what their own unique identity to showcase.
• How podcasting helps a certain group, depending what topic you are talking about.

0:00

I know deep down, we all want that's why we're doing this, right? We want to grow a successful business that can help change lives. And what I often see and this was the mistake that I was making, okay, so I'm throwing myself under the bus. But I also see this very common in the industry is that people, a lot of coaches growing their business are focusing on doing too many things. Right. And if you know the area of focus, like what focus means, at least to me, follow in, type this in the comments, if you're on the live stream, focus on one course until successful, right focus on one course until successful. And now what does that mean, right? And you could take this from a macro level into a more of a micro day to day level, even like a monthly quarterly level. But a lot of times it's like we can't literally focus on multiple things at once yet we try, right? We're trying to get better at doing stories or our content, or we're trying to get better at doing messenger conversations and sales calls. And you know, we're trying to get better at coaching. Right? And yes, we need to get better at all of those things. But we can't do it all at once.

4:56

If you're a fitness coach, you're probably pretty consistent with your workouts, right? But consistency in one area at a time. That's the key. It's like, if you're consistent with everything, then I can tell you right now that you're either not growing or you're growing slow. So it's like I applaud you, if you are being consistent. Like I applaud you, you have an amazing character trait, and that character traits are going to make you successful. But it's going to also cause you a lot of pain, if you're consistently focusing on multiple areas, right. And so the key to my success thus far, it's going to continue to give me success is the ability to focus on one area until I'm successful there. Okay, so let's go ahead and break this down. I'll give you some real world examples. I'll peel back the curtain into my business. And I'll kind of let you know how I do things. And when I don't follow this, when I start to do too many things. My business will backslide.

9:55

Do you think you'll have a successful business if you are showing up every day and You are speaking to hundreds of people. And so this is what I realized that video marketing was so freakin key, specifically live video, right? This is what started leading me down the rabbit hole. And then I went in on live video and I said, Okay, so to get really good at live video, I have to start hooking people in. Right, I got to learn how to hook. This is what prompted me to start. A lot of people remember me from costumes and props, right? I was like, this is going to hook people in, I knew I had to get better at headlines. So I would focus on headlines, I would focus on finding really funny costumes, I would focus on captivating and capturing people right into my video, right? I learned these skills by doing that. But it was a focus practice. In my most successful students inside of my program, they take the same approach.

14:30

So I would encourage you to be there if you want to learn how to create your content to actually get it. And if you're on the replay or watching this in the future, just hit me up if you want access to the recordings. And this is the last free workshop that we're doing, the rest of the workshops that we're doing from here on out like they will be a paid workshop and so on. This will be your last chance to consume these 100% free so let me know if you want. Alright, so with that being said, I appreciate you remembering, your message matters now more than it ever has before, so don't be afraid to speak it. Get out there, take some action. And as always have faith. Stay focused and take aligned action.

"So it's like I applaud you, if you are being consistent. Like I applaud you, you have an amazing character trait, and that character traits are going to make you successful. But it's going to also cause you a lot of pain, if you're consistently focusing on multiple areas, right."

Keynotes:

• Learn how to create your content to actually get it.
• FOCUS on one thing and master it rather than doing many things.
• We can do a lot of things but the outcome doesn't necessarily equate to success.

0:00

We're stuck in this like consumption mode all of the time, where we're constantly consuming other people's marketing, but we're very seldom implementing our own marketing. And we may very well be doing things right, we may be actually creating and implementing, and I'll talk about the opposite side where you're over creating, okay, that's a problem, too. But what happens is, I see all of these people, constantly consuming and learning and learning and learning and learning, because it feels good, right? It feels good to consume, it feels good to learn. But the truth is that if all you're doing is consuming with a little implementation.

5:00

But now, you know, now you have a direction. And so once you choose how you're going to learn, you know, I am a big believer in hiring a coach, and I'm sure most of you are, if you're watching this good chance, you're probably a coach, right? So my assumption is that you believe in coaching. And so like I believe in hiring a frickin mentor coach, right? I don't want to sit there and try to scrape up pieces. The last thing I want to do with my time is, you know, attend like all of these different free things, and have all of these different pieces of a puzzle that don't really fit together, I would rather just go straight to the source and be like, Yo, this is what I do. Right now, one of my mentors is talking more for me, he runs this company called Black Belt, right? It's like I just go to him, I'm like, yo, I want to go to this next level, like, right, show me what the heck works.

10:00

The key is, if you're in a program right now, just freakin focus, just like show up and focus. If you just could show up for yourself, and literally give yourself the time to just implement and learn and get better, you'll grow. What I like to teach people is this, and you can write this down. I know I'm kind of going off. This is a huge like tangent, hoping this is a valuable tangent for you. If you're finding value in this and you're listening on the live show just let me know just put like, Yes, I'm kind of going off on a soapbox. This is what I call a soapbox live. But I hope it's valuable. And so to do that, you can use things like I don't have anything available that you could use, like props, you have to be able to hook somebody in, in the hook, you can use props, you want to have a good headline, the first seven seconds of your video, it's got to be amazing. You've got to know some basics of storytelling, right? So you can attach a little story or a metaphor like I did earlier with the bridge and all that stuff right to the topic. This is what keeps people's attention, you know, and then you want to be able to align beliefs. You have to be able to align beliefs once you've maximized engagement. You've got to align beliefs.

15:00

This is one of the things that makes our program really freakin unique. I know I'm like, shamelessly plugging whatever. But whatever my show is, we teach people how to influence it and how to persuade. And if you're in a program, and you're like, I haven't seen that yet, we actually just put new training in. It's in module number four. So you're gonna program module number four, it's influenced. It's called aligned beliefs, literally. So now, the third thing that you have to do is convert the right convert. And so how do you convert? Well, you have to be able to book calls, right? If you're an online coach, there's probably a good chance that you're taking sales calls, right? You have to book calls, unless you're selling from like a landing page, you got to get people to a landing page. But I think for most people, you're booking calls, right? And so you have to learn how to book calls, these are some of the main skills that you'll need, and to do so you just have to get people to raise their hands in your audience. I don't know why I'm so blurry. You have to be able to get your people in your audience that basically raise their hands and say, I'm interested. And so partly, this is mastering your CTA, your CTA is a call to action, yeah, got to be able to do this. And then outside of that, there's something frickin magical and expanding your reach. Most people just don't focus on this. You know, where a lot of people go into is like, they expand their reach in, they just like Facebook friend requests, people.

20:00

That means it stops happening consistently. And this is another big thing that I see with a lot of entrepreneurs where it stops happening consistently. And therefore you stopped growing. And so you want to make sure that when you do complete a project, that it's now become a process, right in your projects should always align with your goal. So if your goal is to get to 100 clients, is the project you're working on going to help you get to 100 clients yes or no. And then once you complete it, you've got to make it a process. Otherwise, it just falls apart, right. And then of course, you can have somebody doing it. So once it's a process, you don't have to be the one managing all of the things, you can have somebody actually do it right. We'll save that for another episode. And then I just shared with you a bunch of the skills. So you can kind of go back through this episode, and listen to those skills again. But the big pillars are you have to connect with your audience.

"This is another big thing that I see with a lot of entrepreneurs where it stops happening consistently. And therefore you stopped growing. "

Keynotes:

• All you're doing is consuming with a little implementation.
• You have to be able to align beliefs once you've maximized engagement.
• Convert the right convert.

0:00

Today we have a really, really exciting episode. I am joined by my guest. He is an absolutely insane marketer, entrepreneur, and even the founder of the build your brand online. So anybody out there right now who's looking for support with really getting their personal brand with getting more visibility with building that personal brand online, he is going to provide tremendous value. So right now I happen to know that his company is on a mission to help 1000 And I know he's gonna go well beyond these coaches, course creators and experts create seven figure brands online using his breakthrough method. Jesse is also the co-founder and managing director of Harv Eker online.

5:00

So I kind of just had to step up and step in at this point. Yeah, that's amazing. There's this quote that I actually have on a sticky note, in my office that constantly reminds me, but it's like, what got you here won't get you there. And so it's almost like you had to, you were here in this spot, and you were doing well. But to become that like, front-facing guy, you know, running the brand and face of the brand, if you had to become somebody different, you had to basically learn a new set of skills. And I think that's really powerful, too, for all those that are listening, because no matter where you are, if you're making a transition, I know there's a lot of people listening that, you know, recently made a transition as like a brick and mortar, whether they were a gym owner, or they did brick and mortar type things. And now they're in this online space where they may be trying to do some of the same things. They were doing brick and mortar, which doesn't necessarily translate 100%, which is a great segue if I know a bit about what you do, obviously, because I actually hired Jesse and his team, which they're amazing.

10:00

So I kind of just had to step up and step in at this point. Yeah, that's amazing. There's this quote that I actually have on a sticky note, in my office that constantly reminds me, but it's like, what got you here won't get you there. And so it's almost like you had to, you were here in this spot, and you were doing well. But to become that like, front-facing guy, you know, running the brand and face of the brand, if you had to become somebody different, you had to basically learn a new set of skills. And I think that's really powerful, too, for all those that are listening, because no matter where you are, if you're making a transition, I know there's a lot of people listening that, you know, recently made a transition as like a brick and mortar, whether they were a gym owner, or they did brick and mortar type things. And now they're in this online space where they may be trying to do some of the same things. They were doing brick and mortar, which doesn't necessarily translate 100%, which is a great segue if I know a bit about what you do, obviously, because I actually hired Jesse and his team, which they're amazing.

12:12

We're just constantly chasing leads every single day. It's like, gotta hit a quota of you know, and you end up being like a boiler room versus a transformation company. Right? Yeah, I love your approach. You know, it's like, taking that in person, workshop seminar event. And just bringing it online. It's friggin amazing. Yeah. And then also, like, most people have these beliefs, right. And it's all about shifting beliefs, creating new ones. And so most people, when you say, like, you can create a seven figure online business without selling every single day. That's really weird for a lot of people to hear that, like, What do you mean, right? Like, how would you be able to create like a million dollar business without selling something every single day. And the reality is, it's done all the time. And so the way that we position this, you sell one time per month, and that's where you make your sales, you condense your sales cycle to this one, kind of like this event. And that's where, you know, you make the bulk of your cash flow, the bulk of your sales, you onboard the most amount of people. And then the next month you do it again, like what we did is we really because this is my childhood of what I grew up in, is we modeled the in person live events.

15:39

Do I have a real system in place? Or am I just scattering all my marketing and sales to try to get clients? And so we create systems. And our system is a very specific system that works for very specific people who want to guide, coach, instruct people, but that's most transformational coaches, like most coaches want to do more of that. But they don't realize that that can be part of their marketing and sales. Yeah. And by the way, the first thing you said is definitely like a tweetable.

16:47

But what happens is, they teach these strategies of going out and always getting leads, and which is great. And it's a great model. And not saying you shouldn't ever do that. But I think a lot of scarcity comes into play where it's like, what if I don't do that, and I just do cohorts, or I just do these one time events and get all my sales at the end? I think there's a little bit of a scarcity, maybe or some kind of block that prevents people from wanting to do that sometimes versus doing the I got to DM 50 people a day kind of approach. Yeah. And I think it again comes from experience, right? It's like, from my experience, I could never imagine doing it that way. Like that's not how I built my multiple seven figure business doing over 40 plus million dollars. Like we never did it that way, right? It's all about experience and what you've done and what you're comfortable with, right? So you're comfortable with seeing these leads come in every day. And it's not like we don't get leads every single day. Like that's not like how we operate our business. Like we have a lead system, we have a sales system.

"Do I have a real system in place? Or am I just scattering all my marketing and sales to try to get clients?"

Keynotes:

• To basically learn a new set of skills.
• They're in this online space where they may be trying to do some of the same things.
• Just constantly chasing leads every single day

0:00

I've been interviewing eight figure business owners, seven figure business owners, even some, like really successful multiple, six figure business owners. And I found a bunch of traits that I was like, Man, I have some of these traits. And I noticed a lot of the most successful coaches have some of these traits in these beliefs. And so right now, this is a perfect time of year for us to discuss this, right, because say you set a goal, right? I'm sure everybody here has a goal for your business. And maybe your business is to hit you know, it's first 50k a month, or 100k a month, or you're trying to do a million or you're trying to do your first six figures, whatever it may be, is irrelevant. But the point is, in order to achieve that goal, what most entrepreneurs do is just try to grind more, hustle more, do more and more and more. When in reality, a lot of times you have changed the way you believe you have to change your beliefs. If that changes the way you were thinking about something to get those results.

4:24

But it's like, if your business is barely growing month after month, then it's time to take the mirror and shine the mirror right back on yourself. That's basically like, you know, your beliefs are off, if you are actually going out there tactically doing things. But you're not growing like there's something going on here. That's not if you're actually doing things, but you're not growing, it's because your beliefs are off, we're going to break down how to fix this in a second. And so obviously, like the key concept, and this is true, right? For everybody, if you're trying to grow, you want ease and confidence most of the time, right? You want it to be not necessarily easy, but you want it to feel easy, peaceful and confident. You want to be able to get picky with your leads. Okay, this is a little free mindset. And you want a business that's constantly growing as a business should businesses be living organisms, they should be growing just like a child, right? It should be growing all of the time.

8:20

They're proactive, they create systems to problems instead of reacting to the problems. This makes sense. Like you're trying to get leads or you're content marketing. They're not just posting content on the fly. They're not just, you know, having leads spread out and having a leaky system where it's like, they're not sure if they follow it up. They're not reacting to situations and then allowing their thoughts and emotions to get out of control. They're in control of their thoughts and emotions and they build systems. to be proactive, and to help keep your thoughts and emotions in control. And this is everything from scheduling time blocking building systems and processes around each part of their business. That's number one. Number two, is they believe that people will always pay for their problems to be solved, you know, the struggling entrepreneurs always thinking about scarcity, like, is there enough? Am I going to get clients this month? This is going to be the same as last month, the successful entrepreneur truly believes that people will always pay to have their problem solved. So there's never a scarcity concern. There's billions of people on this planet, and people always pay to have their problem solved. So it could be for you. If you are in the place of not believing this, that you ask, like, do you have the ability to solve a problem? And if you answer yes, are there enough people willing to pay for that problem? And so if it's something like weight loss, the answer is yes. If it's something like helping people make money, the answer is yes. If it's like relationship problems, the answer is yes. There's always going to be people willing, right? So that's Belief number two people always pay to have their problem solved.

12:34

You see, when I talk to a struggling entrepreneur, nine times out of 10 they're focused on the failure. They're focused on like, oh my god, it didn't work for me. I'm not, I don't have motivation. I don't have momentum. I tried this, but it didn't work. Bla bla bla bla bla bla bla bla bla bla bla, but where do you focus what you focus on expands? That's a whole nother belief, actually, right? What you focus on expands. So if all you're focused on is that I failed, I didn't work above a blah, blah, blah, what do you think you're going to get more, you're gonna continue to Oh, keep those things coming into you. When in fact, the successful entrepreneur sees the lessons. Okay, why did I fail? Okay, what insights can I take? So that way, next time, I'm able to apply these to my business, for further growth? Does this make sense? So there is no failure? There are only lessons and insights. And that leads us to number six, which goes right along with this: is your success inevitable?

14:19

If you believe yourself to be successful, and you truly believe a lot of these beliefs, you will be successful. But a test is asking yourself and just you have to be completely honest with yourself, you gotta put your ego to the side and ask yourself any of those beliefs. So even if you're adopting one of the ones I gave you today, if you're like, the transformation isn't in the transaction, for example, as one what is your believability? Just like the sun will come out tomorrow? Like most people are like, yeah, it's 10 out of 10.

"The successful entrepreneur sees the lessons. Okay, why did I fail? Okay, what insights can I take? So that way, next time, I'm able to apply these to my business, for further growth? Does this make sense? So there is no failure?"

Keynotes:

• They're in control of their thoughts and emotions and they build systems.
• Your business is barely growing month after month, then it's time to take the mirror and shine the mirror right back on yourself.
• If you're actually doing things, but you're not growing, it's because your beliefs are off.