0:14 We're gonna walk through like the three different steps that have to be in place from a marketing perspective for you to be able to actually produce these numbers. And this is really pertaining to you if you are, if you're selling a medium to high ticket coaching offer.

4:56 There is a disconnection right? There's something that's off there and I'll kind of wait walk you through some fixes in a moment. The second thing that often happens is we have low engagement. We have low engagement. This is typically due to a few different things, which I'll show you how to fix your engagement, how to actually get more comments how to get more people reaching out to you. And then the third thing that happens because of this is we have inconsistent lead flow, right? So we have inconsistent leads.

6:40 And so once you start to captivate people, step number three is to convert, because once we have the leads coming in, that's amazing. But like, if you want to be able to produce numbers, like you know, 20k and above, in your coaching business, you have to have these conversion systems in place. This is make sense. And so the first thing that we have to do here, so if step number one is to connect, how do you connect? Well, there's two major ways that we connect the first way we have to be able to essentially sharpen our message, right? We have to sharpen our message. Now what exactly does that mean?

27:10 So it is your sole frickin duty as a coach to get out there and to make shit happen, okay to learn these skills that we talked about today, to get out there to speak that message out to the world, because right now if you're not going to do this, then you're just allowing the darkness to win, but you can help freakin change some lives. And at the same time, you can make some damn good money, okay? So don't be afraid to speak your message. Get out there and speak it and if you want some help, you can become the in demand FitPro to Alright, as always have faith stay focused and take aligned action

"The new way of marketing is getting people to see things in a different ways"

• Keep attention through captivation
• Creating a message that stands out
• Connection attracts

"A principle is a timeless truth; something that's gonna work no matter what"

• How to get potential clients outside of your personal networks
• Key networks to get leads
• How to grow and scale your visibility

0:03 I want to share with you a strategy that I've used for a very long time to really help me break through plateaus in my business. And quite frankly, this is applicable to really any area of your life.

2:10 A lot of times we are maybe in survival mode, right? Maybe we're feeling like in survival mode, it's like we've got to come up with money to pay bills, it's like are we gonna actually be able to, there's thoughts going through your head like are we gonna actually be able to make our business work. And we, at least the people I was talking to are trying it sounds like you're sitting like, with your hands behind your back, it's like most people are trying, they're putting out content, they're doing marketing, they're actually actively trying to grow their business, it's not like they're doing nothing.

6:26 The key to your success is not about efforting more, if you are stuck, right now, despite you putting in the work, despite you putting in the hustle and grind, despite you actually doing things, right to try to grow your business, but there's not consistency in it. It is time to see what can you let go of? What can you let go of, you know, there's this great analogy of, I can't remember where I heard this.

10:50 There's going to be a fear, you're going to come up and say, Well, I don't know what if it doesn't work out for me? What if I fail again? Or what if I fail just in general? Or what if I, I do the things that this coach is telling me whether it's Jason or somebody else, and it just doesn't work for me? Well, guess what, you're a frickin entrepreneur, you chose this life, you don't have to you get this go back down, and you can go get a job right now. Right? You're choosing to step into being an entrepreneur.

15:25 The world is flooded with negativity with fear with scarcity. Social media is just like slammed full of it. You can either be adding to the noise, or you can be cutting through that bitch. What do you choose? Okay, let's step up. All right. Have faith stay focused, and take aligned action.

"Let go and step into the person you want to become"

• Is your messaging dialed in?
• It all comes down to letting go
• Let go to let in for you to succeed

0:01 I'm going to walk you through the the three key stages to getting more visibility on your content. So that you can be able to cut through the noise on social media, seeing getting your, your stuff seen by more people in your audience, and the obvious reasons so you can attract more clients into your business.

1:49 Okay. And so the mistake that this person is making that I see a lot of people make is focusing a lot more on the actual content, and like posting the content and sharing the information, but not so much on the underlying uniqueness of their message that actually makes the content work. So the mistake is just to be clear.

4:05 This may be the first time you see in this maybe that's maybe this will help you see things differently. And so what we have here is like, why is it so important to focus on our messaging, before we focus on our content? Okay, well, right here in the middle. This is where most people do. Most people are putting all of their attention into posting content.

7:09 Let me know. Because I will be able to help you out. Okay. And if you um, we're following along in the in the man FitPro workshop, we've had a lot of people reaching out guys, I really like I do apologize if I haven't yet gotten back to you. If you've asked questions, you know, post workshop, we are doing our best to get back to you. And I promise I will. So if you shot me a message, I will get back to you by the end of this week.

10:25 Now more than ever before, the whole point of getting seen on social media is not just to add to the noise, it is so that you can actually help make a difference in people's lives. You can help actually, in some of this negativity and some of this darkness that's happening, all this fear that's being spread, you can actually put something out that's more positive, that's more Passion Driven, it's more enthusiastic so we can help move people forward into bettering themselves into creating a Better Life, A Better Body, a better mindset. And that can only happen when you stand up when you speak to eff up and you get out of your own freakin way because if you want to enlighten others, you my friend, first have to be the one that's enlightened. So let's take that step forward. Let's go. Alright, that being said, Have faith stay focused and take aligned action.

0:01 I'm going to walk you through why coaches who are getting a crap ton of views, let's face it on reels on tic TOCs. Or they're still not converting clients. And if you are one of these coaches that are using reels and tic TOCs, I'm going to show you how you can actually convert people that are watching you. Now, what I'm going to walk you through right now is really a core principle to marketing. And so no matter what strategy no matter what tactic you are currently trying to utilize in your business to get clients, this episode will help you convert more clients from that strategy and tactic.

5:07 If you're just applying the latest strategy or the latest tactic, but you haven't grasped the principle, right, the principles, then it's not going to work long term, yes, you may get a few clients come in, great, I applaud you. But if you want to actually grow a scalable business, if you want to actually get more visibility, and continue to grow and continue to impact, you've got to humble yourself, you've got to get your ego out of it. And you've got to focus on developing this.

8:46 And if you listen to some of the podcasts, just you know, shake your head, right? You can't type in? Heck, yes, but you can shake your head, or you can yell out people may think you're weird. You can yell out right now, wherever you're at. Heck, yes. And people, people just may look at you funny, right? So your family or whoever is around you. And so here's some things that you can do.

12:49 So I appreciate you. As always remember, your message matters right now more than it ever has before. So don't be afraid to get out there and speak it because people literally need to hear your message right now. So speak that message. Don't let fear stop you. As always. Remember, have faith stay focused, and take aligned action

"Underneath the messaging, there's that core belief"

• How to convert people that are watching you
• Core principle to marketing
• The messaging of your brand

0:07 Welcome back to the school of impact podcast. In today's episode, we're gonna be diving into what it's like launches are a systematic way in a way that you can install into your business to be able to help you predictably get clients coming in.

3:13 Are you ready? So look, why launches? And how can it help grow your fitness business rapidly. So there's a few different methods in which people utilize to grow their business, right? Once you could be one of them. But what a lot of people do, especially in the online fitness space right now, whether you're a fitness coach, a coach, a health coach, a mindset coach, a spiritual coach, right? It's the lot of people are teaching just plain organic, right? Just, you know, grow a Facebook group or post on your fifth, your Facebook or your Instagram, right. And that's you want to do that, right? You have to do that. If you're like in the online space right now it works. But it's really slow, right? It's like a slow, hard climb.

4:34 Now that launching is like the middle ground. It's the thing that leverages both that can leverage both in that, quite frankly can produce an actual process in your business for getting clients like I think one of the biggest mistakes that a lot of us make a lot of coaches make is not well there's too probably I can go over multiple but not making enough offers this one.

7:09 Here's the latest ad strategy. Here's the latest organic, do it do a do a what do they call them now like scholarships and giveaways and all kinds of craziness and it works, okay. But it's like kind of like sodas, keto keto works, or intermittent fasting works, or, you know, putting a heart rate monitor and getting your heart rate, it all works. But they're gimmicks, right, their strategies and tactics. And without actually understanding and not really understanding but knowing the underlying principles, you're going to be at the whim of these ups and downs in your business, when you understand and you truly grasp the underlying principles. Because, look, it's easy to understand something you may be like, Jason Yeah, I understand this. Okay. That's, that's ego.

8:50 And so the first thing that we have to do here is understand that when you launch, there's going to be like five to six key components that you have to get down. So the first is we want to make sure and you can write this stuff down. I highly encourage you write these things down. If you unless you can't right now that you can always come back to this episode. And it read listen to this part.

10:44 When you're not, you know, plan just like you would tell somebody with meals, right? It's like, you don't have to be played out for seven days. But you should know what you're eating tomorrow. Otherwise, you're going to be left to frickin fast food or Chipotle for the fourth time this week, right? Shout us to Chipotle, I should get a sponsorship. Alright, anyways, so here's how to make this effective.

15:32 This is what I teach to a lot of our students is how to like find your own authentic confidence, you're able to show up. So I would do things and we would have hundreds and hundreds of views, like hundreds and hundreds of views of on our on our live videos, we would have a lot of comments it that wasn't just by chance, right? Like I intentionally did that beforehand, I built up the live videos series that we were doing, I built it up, and I actually got people to do that. So you've got to be able to get people to watch your lives, you've got to be able to do that. Right. And these are skill sets.

21:34 And so you build into scarcity you build in because it's true. It's not like, hey, it's not, you know, you're not doing this stuff to be deceiving or to lie, you're just being real. And then from there, it's like, you have like a last call, and bada boom, now I made it sound really easy, right? Just kind of throwing this stuff out there, there is a system, right?

28:38 Remember your message right now matters more so than it ever has before. The world literally needs to hear your message. All right. So don't be afraid to speak it. You have a message. It's time to get it seen. It's time to get it heard and it's time to make it impactful as always have faith stay focused and take aligned action.

"Your messaging is the core premise of your brand"

• Why launches are a systematic way that you can install in your business
• How to get clients coming in
• Getting and knowing the principles

0:08 I have a very special episode for you today, we're gonna be diving into clarifying your brand message so that you can get more leads into your business. And so essentially, you can grow your business. This is a pretty huge topic, especially for those who are putting in the effort who are actually creating content, who are doing all of the things following different strategies following different tactics to market their business. But they're not yet getting consistent leads, they're not yet really signing up clients predictably.

2:27 So with that being said, let's go ahead and dive on in to the episode. And if you're following on the live stream, I encourage you to take notes in the comment section, it's going to be helpful for you and for me for both of us. And if you're on the podcast, you should definitely be taking notes on things that really stand out so you can implement what you are learning because again, that's what's going to work. And that leads us to diving into today.

4:00 Okay, so the big mistake that people are making the big, big, big mistake is that we are messaging commodity based marketing messages, commodity based marketing messages. And this is no way to grow a personal brand online. You see, I come from the gym world. I don't know if anybody here can relate if you've ever been like a brick and mortar or a gym owner or an in a personal trainer, but how you market a business there is vastly different than how you market online in a lot of people like our marketing and even in brick and mortar these days. It's just you can't you can't market features and benefits and information and how to it just doesn't work. Right because here's the thing, everybody's doing that.

7:39 I want you to think for a minute, and I'll unpack this in a second, I want you to think for a minute, like any great book, any great movie, any greats brand, they have one core thing that separates them from everybody else. You know, you may have heard about this core belief as like a core premise, or a unique mechanism, or a USP, I haven't heard the word USP in a while but unique selling proposition. You may have heard this in different ways. But it all comes down to a core belief that when you're utilizing this core belief in your messaging, and obviously in your content, this is what makes people say, that's the thing that I have to try, like, look at some examples from around the industry. If you're in the weight loss space, then you've probably seen, you know, keto in all the Keto products, and you've intermittent fasting rises, and the If It Fits Your Macros, each of these things has a core premise.

13:01 I would love to know. So you can drop that in the comments. Let me know what your core belief is. If you don't know, you can ask some questions. All right, shoot some questions over. If you're listening on the podcast, definitely shoot me your core beliefs shoot me a message I'd love to know. And if you have any questions about it, I would love to connect with you.

16:19 And that's what we're going to deliver right to you. So with that being said, remember this your message matters or right now more than it ever has before. People need to hear your message. You've got to speak up and you got to learn how to communicate, to convert. As always, have faith stay focused and take aligned action.

"Find the core belief of your brand"

• Helping people get a result
• Know who you are speaking to
• The BIG MISTAKE that people are making

16:19 And that's what we're going to deliver right to you. So with that being said, remember this your message matters or right now more than it ever has before. People need to hear your message. You've got to speak up and you got to learn how to communicate, to convert. As always, have faith stay focused and take aligned action

0:17 Today I have a really special episode where we're going to be diving into the three fundamental skills for you to have maximum impact in your fitness or health coaching business.

0:52 So what we're going to be going into today are the three principles, the three fundamental foundational principles that will give you maximum impact in your coaching business in both money and in transformation, the transformation of your audience of your clients, because that's ultimately what we are in this for as coaches. And so I'm going to break this down for you. Now, here's the deal, like, let's paint the picture, let's paint the scene of what commonly happens in this is really my old scene.

4:55 And maybe we do get some results but it's short lived. It's it's It sucks. And thinking about it like this, when we're applying strategies and tactics, like maybe we're trying to grow a Facebook group, or where you know, we're posting our content, or we're doing videos or whatever. It's kind of like if you were helping a client lose weight, and they were trying to keto they tried to do intermittent fasting, they tried to do flexible dieting, they tried all these different diet approaches, and all of them work

8:34 Do you have like an actual structure and a flow that you know that works? Is your content diverse? Are you just kind of like just posting stuff up just to post it? These are all questions to ask yourself, because these are all skills that have to be developed the proper content creation, being able to communicate a message that stands out and creating content that attracts people to you.

11:51 And then the third principle here is going to be converts convert, you have to have the skill sets of getting somebody to convert. So getting somebody that's consuming your content, whether that's watching your videos, reading your post, reading your emails, and actually getting them to convert.

15:30 And so those are the three skills under convert. So let's go ahead and recap real quick. And again, I would love to know, if you're on the podcast, shoot me a message and let me know what your biggest takeaway, which one of those three, do you feel like you need the most work with? And if you're watching on the live streams, then I would love to know, Are you a red or green? In these three areas? They are connect principle number one is your ability to connect.

19:09 Alright, hope you have a fantastic day. Remember, your message matters right now more than it ever has before. So get out there. Make sure to speak it to communicate it with confidence and with conviction so we can help transform more people's lives. As always have faith. Stay focused and take aligned action.

"I'm not in this to feel like this, I'm here because I actually want to have an impact and help change people's lives."

• Applying a strategy to tactics
• We can never hit the breakthroughs if we don't do these 3 fundamental skills
• Focusing on developing to generate leads in your business

00:00 Welcome back to the school of impact Podcast. Today we're going to be diving in to how to increase your content engagement organically using three simple steps. And I cannot wait to be able to give you the steps because let's face it like, a lot of times, like as a coach, as a trainer, we're putting a lot of work into creating content, especially if you are an online fitness coach or an online health coach, we put a lot of time into creating this content.

0:46 And so today, I'm going to give you three big keys on how you can do this organically without having to Boost Post or having to share things in Facebook groups or anything like that. So you can ultimately get your content seen and heard by more people in your existing audience, while also learning exactly how to convert them, the people that are consuming your content into motivated buyers. So let's go ahead and dive on in.

3:32 Now, one of the biggest mistakes one of the biggest, I don't know if you want to call some mistake, or really a problem that a lot of coaches are making, that a lot a lot a lot of coaches are making is they are not asking, they are not making enough offers, they are not actually asking for anything. And if they hard, they're keeping it on what we call the easy side of things. And the not really learning the skills of making effective offers, right.

5:08 I'm not gonna eat one, you know, he didn't he or she didn't say eat one, so I'm not gonna eat one. And so but imagine the exact same scenario where you said, hey, when the oven goes off, take the cookies off the oven. And do me a favor, like when you take the cookies out, go ahead and grab one, just grab one, like, tasted, let me know what you think, well, they're not gonna want to be a root friend. And then, you know, even if they're like dieting, right, they're probably gonna like this take a bite or something. Because they're like, Well, you know, they just asked me, and so they're not gonna want to be rude. And so this is the exact same thing. And I love this analogy. I love this metaphor, because it paints the picture for how we have to be in our social media. If we want more engagement, we've got to ask for it. And I'm going to give you these steps in just a moment. All right. And so the big idea here is you have to give a direct call to action and not call to action isn't always join my stuff or buy my stuff, or Let's book a call. That's not what that is. Right? There's a lot of ways you could do this to get more engagement.

8:18 So the first way is going to be what I consider the easy way, the easy way. And you may have already started with the easy way, if you may already be there. And I'm going to give you some you know what this means there just a second, let me walk through these, the second one is going to be what we consider moderate, moderate, it's a little bit more challenging to to get engagement from a moderate one, and you'll see why. And then the third one's gonna be hard, hard is a little bit more advanced.

14:05 And you know, I have a lot of goodwill with my audience. So it really just depends on the length of time you've been marketing, the length of or the amount of goodwill that you have in the marketplace, and all of that stuff. Again, I will be diving in into detail with this. Again, I want to say it's day two or day three, honestly, we move switching around the days a little bit, but I think it's day two or day three, I will be diving in to detail on how to create more engagement specifically we're going to be doing like going over

18:41 There's a lot of scarcity in the world right now. And you have a message that is packed powerfully with passion with enthusiasm and that is an inner light that is a light that we can spread out on social media and help remove this darkness. So with that being said, get out there and speak it have faith, stay focused and take aligned action.

"The human algorithm comes before the social media algorithm. People want to reciprocate, it's the law of reciprocity and this is a universal algorithm."

• 3 Big Keys on How to Increase Content Organically
• Learning how to create content that stands out
• Ways that you can do to get more engagement

0:12 today is all about how to stop playing small, and how to truly step up and have that breakthrough. So you can have more income coming into your business, and you can have more impact in this world. Because right now, as episode title displays is that the world needs you right now more than it ever has before. And in today's episode, I'm going to give you what I consider the number one mindset shift that truly helped me go from like, from a revenue standpoint, around three, four, maybe $5,000 per month where I was stuck for a long time to $30,000 Plus, but more so than that the ability to impact a lot, a lot of lives. And right now, the world really needs that in for obvious reasons.

2:39 So because you're not good at doing something, you shouldn't learn how to get better at doing it. That was basically what was said, it kind of drove me a little bit crazy. Because that would be like telling a baby, hey, you're not good at walking, you should just continue to crawl, right? We're evolutionary beings, we are entrepreneurs, we are meant to evolve.

8:39 And you got to play at a bigger level. You know, you've got to play at the level in a lot of people like well, I'll do that when I'll do that. When, when what right. And so I want you to question yourself, and I want you to ask yourself these things. Because it's very easy for us to stay in, it's okay to feel uncertain.

12:45 And before that, just like, you know, six months ago, it took him three and a half hours, he was terrified to speak up, but he's doing it now. And he's doing it well. He's doing it well. And his business is growing. And he has a lot more impact in it at the same time. And so you're gonna be afraid, and that's why it's okay, you just have to be able to learn how to let go when you fail and extract the lessons from it. And then the performance hacks around here are going to be really simple, you're going to have to understand that you are going to get better. As I just explained at the very beginning of this episode. The reason I fired this episode off, is this business coach told this woman that since you're not good at speaking, or you're not good at video, you should not do it.

16:04 We're doing it for four days, each day has its own separate theme around how to entice your audience how to create content that converts how to show up confidently and powerfully and, uh, you know, amongst other things, we'll be going over that that session. So it's not a webinar. It's not a challenge. This is a mother effin events. This is a transformational event that's designed to get you an outcome. If you want to be included in it. Then go ahead and again, you could put workshop in the comments or you can head on over to www dot grow my visibility comm forward slash workshop. As always, my friends hope you have a fantastic day. Remember the world needs to hear your message. Get out there and speak it. As always have faith stay focused and take aligned action.

"You attract who you are being and not what you are doing"

• How to stop playing small?
• How to truly step up and have that breakthrough so you can have more income coming into your business
• The #1 mindset shift that truly helped me
• We are Entrepreneurs, we are meant to evolve and we are meant to get better