0:00 Why teaching your best stuff for free, is flat out wrong, we're really backwards. And how this is absolutely killing your sales. I'm going to walk you through why this is happening. And what you should do instead to be able to get more consistency and predictability in your lead generation and client sign up.

1:44 And what we obviously want is consistent lead flow and predictable sales. And so what do we do if we're teaching too much? And first of all, why does this happen? So I want to give you a metaphor that landed really, really strongly for me, and I think all of us can relate, or at least I would say, most of us, do you remember going to the mall, I don't know, if anybody still goes to the mall, you still go to the mall, but you remember, go I haven't been in years. But you remember going to the mall, you go into the food court in the mall.

4:40 If you hear me loud and clear, drop a heck yes in the comment section. Because this is absolutely going to change the game for you. And now how do we do this? Well, I'm going to give you a little how to I would give you something that you could run with and by the way, I'm going to be diving in deep in the in demand fit pro workshop that we're running on November 9, which is a Tuesday, we'll be running this two or four days to November 12, which is a Friday, this will be we'll be going into this on day two, on day two of the event. So if you're not yet registered for that event, I will be going in depth with this topic specifically.

8:35 And if you're not actually getting people to convert into your program doesn't matter how good at getting your message on social media, you social media you are, they're not joining your programs, you're not transforming them. And so that's the purpose of us doing this workshop. And so, you know, make sure to get registered, you could just comment event below and I will I'll get you get you the link or you can go to www dot grow my visibility.com forward slash workshop and sign up yourself. Okay, what's up, Sean? I see Shauna here I see what's up M hope you guys are doing fantastic. And anyways, if you have questions for me, let me know. As always, your message matters now more than ever before. So get out there and speak it and have faith stay focused and take aligned action.

0:00 Hey, what's going on, and welcome back to the school of impact Podcast. Today we have an amazing episode, we're gonna go into detail on how to entice people to follow and connect with you invite people, we're talking about your ideal clients, people that you actually want to work with. So I'm going to give you the three big keys to how you entice these people to actually like, follow you, and the steps it takes to get them to truly connect with you.

0:38 Now, before we dive into these three big keys, I want to give you a reminder, I've shared this on the lot on last week's podcast and multiple times on my social media. You're following me on the different social media accounts. But we're going to be running a free four day virtual workshop, that is called the in demand FitPro workshop. Now, this is a workshop that's designed to teach fitness coaches, health coaches, at really any coaches in the health and wellness space, how to stand out in today's marketplace, what has to happen to be able to create content that not only attracts like we're gonna be talking about today, but that engages in that convert your audience into motivated buyers. So you want to know exactly what it takes step by step. And no, this isn't like a webinar. This isn't a masterclass, this isn't a challenge that you see typical, this is an actual event. This is a transformational event that's designed to give you one outcome.

5:13 The first key is going to be to be watchable, be watchable. All right, I'm going to break down some some of the some of the most knows under each one of these keys in just a second. But let's get through these keys first. So key number one is be watchable. The second thing you have to do is master the hook, you have to master the hook. And I'm going to dive into what that means in just a second. And then the third thing you have to do is be relatable, you have to be relatable. And so let's go ahead and dive into these in detail. So to be watchable, you have to have a few different things.

6:59 There's different ways you can go about it and should use both, we're not going to get into that today, we want to make sure you have decent quality. Number two is you got to and this is still under watchable, being watchable, you want to make sure that you can upgrade your performance, meaning like your energy, you got to have energy you got to roll in with energy can't be blamed can't be blah, nobody's gonna know, it's not gonna entice anybody want to watch, right? And then you have to make sure that your skills are getting better.

10:38 This is what's currently going on in their minds, what they know about the world what they know about getting results with a specific problem you help them with, whether it's weight loss, or building muscle or mindset, or whatever it is, you got to meet them where they are today. So a lot of times we know, I know how to build, you know, I've built three, multiple six figure businesses one, now we're on, we're about to hit seven figures, like I know the steps to do this, I know how to convert people, like I can teach you guys how like, this is what I know really well. But if I'm speaking to you, in the level, I'm already I think it would go right over some people's head, like if you haven't even made your first 10k.

12:46 These be watchable. You gotta master the hook. And you've got to be relatable. If you can get these things down. You're going to entice people to follow you. You're going to entice people to connect with you. And I encourage you to go back to this episode. Listen again, because you can get some exam but I would love to know, first and foremost, like what your biggest takeaway was? What was your biggest takeaway today? Where do you need the most help? Do an assessment on yourself? Do you need to become more watchable? Like, do you actually have to like upgrade your stage or your performance? You know better quality? Do you need to get better at the hook? Do you need to actually be better at writing headlines speaking to your audience's mistakes? Like where do you need the most help? You know, is it being relatable? Do you just need to meet the audience where they are? Do you need to be able to get better at discrediting things and moving them forward versus just teaching?

15:30 So anyways, that being said, I want to say I'm your message matters right now more than ever has been for reasons just stated. So get out there and speak it. Don't play small son to step up and play big my friend. All right. As always, have faith stay focused, and take aligned action.

"In order to entice people to wanna connect with you, you have to speak to their mistakes and objections that they currently have going on in their head."

• 3 Big Keys on how do you entice people to follow you
• The steps it takes to make people truly connect with you
• How to stand out in today's marketplace?

0:38 So the title says, like attracts like, and what you focus on expands, meaning if you complain, you become a shit magnet. And if you contribute dot dot dot, what does that mean? What do you become? And the reason I'm saying this, so I made a post on my Facebook page called Real talk yesterday. And it's like, if you can't commit to a mentorship, I'm reading off the post. If you can't commit to a mentorship program you signed up for how can you expect your clients to commit and follow through with yours, I made that post, I got a lot of messages in my inbox for people with various nonetheless, I'm not going to go into what they said.

2:25 In fact, the reason you fail could be the lesson that you have to take the reason you have failed, the reason you are not succeeding, there is a lesson in it. And most people are are looking at, they're focusing on what is going wrong and what's not working. And they're like, oh, maybe this is not cut out for me.

4:45 We're going to pay attention to the things that are wrong in that in itself. It's natural to do so if you're doing it. Every freaking person does it. I do it. Everybody does it. But we have to just catch ourselves doing it and ask a better question. Right, because in moments of confusion, we can either be conquered, or we can create clarity. We can be conquered, or we can create clarity. And if we played the victim role, we're going to be conquered. So I'm going to use an example, right? Because I teach people how to speak their message and make it convert, whether that's a live video, we're teaching people how to speak on stages now, and whatever right and get onto media. Let's take that, for example.

6:46 So if you would like to be to create clarity, here's what I do. I'm just gonna give you my mindset behind this because this has helped serve me for a long time, but is asking a question. The question can be in this example, say you did a masterclass or a webinar, or you've been doing live videos or you've been speaking and it's it's not working, it's completely tanking, maybe you are still scared, maybe you're, you're not scared, but you're doing it's just not working? Or maybe you're just uncomfortable or whatever.

11:21 I can only do it with you know, I'm holding the guide, I am not the I need you to be able to do it not not me. I'm doing my part. So you got to do your part. So you just have to learn how to communicate. You can't let fear you can't let these these things conquer you. You must you must stand your ground. And you must ask these better questions. You must focus on the things that are going to actually help you grow and not limit you. Be a Victim, not a victim or get out or I'm sorry. Oh my god, don't be a victim. Be a Victim. I said that backwards. Anyway, that's it for me. I'm out. As always remember your message matters. Now more than ever. Get out there and speak it. Have faith stay focused and take aligned action

"The reason you fail could be the lesson that you have to take"

• If you complain you become a s**t magnet
• If you can't commit to a mentorship program you signed up for, how can you expect your clients to commit and follow through with yours?
• If you can't grasp the principles, the strategies and tactics won't work

0:11 Today we're going to be walking through the four types of content that convert extremely well right now in 2021. And really, when you understand the principles, which we're going to walk through today, behind these kinds of content, you'll understand why, and how you could start implementing these into your live videos, which is what we recommend, and even into your written content in other areas of your marketing.

3:10 If you've been following along, I've been sharing a lot of principles, because right now, there is no shortage of like strategies and tactics and things that you can do to grow your business. But if you don't understand the principles behind the strategies and tactics, they will often happens as the strategies and tactics are short lived, right? Maybe you try a new marketing hack, or you try a new thing that's going to help get some clients.

4:12 People do not do things they do not move forward with information like that. People will love it, they'll like it, they'll engage with it, they'll love you. And they may even try some things here. But we all know that people need accountability. People need accountability. And so just by giving away all this amazing information, it sucks for the coach, it sucks for the business owner, if you're not actually getting paid for that, because there's nothing worse than us spending freakin hours a day if you're like me, I spend at least three hours a week creating content and I spend an hour or two sometimes two hours mapping out content.

9:41 And a lot of people get this wrong, they get super freakin vulnerable and they're sharing all of their, their stuff out there on the internet and like you don't have to do that. You could it's up to you. You don't have to to get clients. But connection is like sharing topics around like your lifestyle, your values, your beliefs, you know, and how It relates and connects to your ideal clients.

19:13 This is our way to try to arm fitness and health professionals which we believe are the most important people in the world right now. Because we can share positivity, we can share a great message of what we love to do and we can hopefully help more people and combat some of the sphere and stuff that's going on. So that's what we're doing the event for free. And at the same time, you know, if you start getting results, maybe you're gonna want to work with us more to you know, and so it's a win win for everybody. So if you want to be in that event, you could just say event, we'll send you the link. You can also go to WWW dot grow my visibility.com forward slash workshop, and you can just sign up yourself, but either way do you if you want to be in it. You know what to do. That's all I have for you today. As always, remember, your message matters today more than it ever has before. So get out there and speak it and have faith. Stay focused and take aligned action.

"If you cannot help your audience remove that filter; their false beliefs and their objection that they currently have in their head, then they're not going to move forward with you."

• The principles behind these types of content
• How to implement these in your business
• 4 higher-converting content buckets

00:02 I am going to show you exactly why and how to avoid this teaching trap that ultimately leads to no to little sales, at least not consistent sales. And I'm going to show you what to do instead in your content marketing.

1:46 And I see a lot of other coaches, a lot of other trainers doing the same exact thing. And as I just alluded to, I think it's because it comes naturally for us. Because we're really good at teaching, we're really good at helping people. But the thing is, when we're teaching too much when we're providing too much how to in our content, it kills our sales, because people don't take action on how to write, if you look at the average course, somebody corrected me on this actually said this in a live, somebody shot me a message and corrected me, I said it was an 8% completion rate on an average course somebody corrected me and said, it's actually a 7% completion rate on every course.

3:08 So the concept in the context here is that what we ultimately want to do with our content is connect people because connection is what attracts people to you, right? connection attracts your kind of people to you, I'll show you a couple ways you can do that influence you gets people to move is you have to get people to move in your content in order for them to do business with you in order for them to sign up with you as a client. And I'm going to show you some ways you could do that in just a second.

6:06 So think about your audience right? Now, what is something that that you guys connect together. So a random example, if you're helping somebody lose weight, right? You could go in and teach them, the three steps to losing weight. That would be like a how to teaching topic, that right in itself is not going to yield you many sales, you're going to give great information. But you don't, it sucks, right? If you're giving this great information, but you're not getting paid for it, nobody's signing up with you. So instead, what you could do to connect is saying losing weight with kids or losing weight without cooking a separate meal for your kids and an another meal for you. And now this automatically will connect to your ideal client and it's going to attract them, it's going to entice him to stop the scroll. Does this make sense? And so you use the same exact topics that you help people with, but you're framing them in a different way.

8:45 This right in itself is a game changer. And when you could start actually eliciting emotions and I guess first you entice people in and you do that through connection, and then you elicit emotions and you help to break a belief and install a new belief Okay, a new belief into them and that's a whole nother topic for a whole nother day.

13:39 And so the big thing here is, and I learned this the hard way, I spent like a year teaching and wondering why like I had people liking my stuff, but I wasn't converting the second the set. And the second that I started to really focus on more of connection with my audience. And really figuring out what it was that connected with them. And then really figured out like what their beliefs were to help move them forward was the moment that I truly started to have success in my online business.

14:55 I think you'll be fine. All right. If you have any questions, let me know as always, again Remember, your message matters now more than ever before, and so get out there and speak it. It is your duty to speak the message. It's my job to show you how to make it convert. All right, have faith, stay focused and take aligned action.

"Connection is what attracts people to you."

• Influence gets people to move

• Emotions through connection

• Use things that ultimately ideal clients would say "yes"

• The transformation happens after the transaction takes place

0:00 How to go from a burned out, no straight up like how to go from like overwhelmed these that leaves. That's what causes burnout, and overthinking everything that we're doing in our business, to being able to truly thrive here in this online fitness space. So I thought this would be a great episode for you today, if you are somebody that has been overthinking or maybe feeling overwhelmed in their business.

4:17 To always have every single week, you should be working on one lead gen project. And you should have one delivery or like your program enhancement or improvement project. This is massive. I see so many coaches and I am guilty of this too. They will focus on a delivery project maybe in program enhancement, like I'll just be transparent. In the past like five, four to five months, myself and my team have been really, really focused on our delivery.

9:43 Just let go of the need to try to do things a certain way. It helps get rid of perfectionism. It helps get rid of this overthinking process. Just say okay, I know enough information. I don't care how I'm just gonna like, get present again. Number two is what's the one thing that you have to do right now. So if your goal is like I want to get five clients a week, okay, let's think about that what is the one thing you have to do right now to start getting clients, chances are you already know that thing and you can already start doing it.

11:00 Okay, so here's what i would love from you. I would love to know what is one thing you are going to commit to out of those five maybe it's all five one thing that you will commit to actually doing is it going to be just letting go of the How is it going to be time blocking batching your content and in some of your money making an impact driven tasks. What is it going to be let me know below. That's what I want to know from you. And that's all I got. So anyways, listen up. Remember your message matters right now more than ever has before. So get out there and speak it and have faith. Stay focused and take aligned action.

"When we're feeling overwhelmed, we have to understand that it's because we have a lot of open loops in our head."

• What is context switching?

• Where does overwhelm starts?

• Steps on how to beat overwhelm

0:00 The three simple rules to fitness marketing that help you generate consistent leads. This episode has come about because I was just talking with one of my mastermind students. And he was asking me about what platform to be on and really becoming more omnipresent meaning posting your content in different areas, and where you should be placing your focus.

1:29 So here's the thing, right? When it comes to marketing, there's so many things that we can do to get our message out there. There's like organic content marketing, there is advertising, there is partnering and doing it affiliations with other business owners or other influencers. There's a lot of avenues we could take within each of those three. And so what is the right one? And what's the wrong one? Well, it depends. It depends. And I'm going to go into some specifics today.

3:18 But I want to like take a moment here to discredit that because a lot of times people are like, Oh crap, it's actually you got to think so many. And I think this really starts from maybe like school, but think about as an adult right now trying to grow your business, you hire a business mentor. And I am, I was certainly guilty of this for a little while. It's the change that we made in our own programs.

4:54 No one wants your program. They want Ah transformation, I'm going to say that again, write this down. No one wants your program, they want a transformation. Basically what that means is they want a result, they want an outcome, your marketing has to show that you are the best person to get them that outcome. A lot of times coaches and trainers were really good at helping people really good at teaching.

7:06 That's the foundational principle how to monetize your message is our foundational principle in the business strategies and tactics though we're using our live video speaking on stages, getting media appearances, right? Those are some of the ways that we the strategies and tactics that we use to help people. But the timeless principle for us is literally speaking, it's monetizing your speaking, it's as simple as that.

9:12 . If you're watching this live, then you can jump into the group this week. It's in our free Facebook group. It's now called it's a we just recently changed the name of it. It's now called Online Marketing Secrets for fit pros. Okay, this is where we're teaching you specific strategies on monetizing live video on monetizing your speaking on monetizing media. That's what we specialize in. That's our lane, but we will be doing a free training on these principles. We'll be breaking them down we'll be giving you specific strategies, giving you specific tactics to go along with these on what's really working now here in 2021. So if you want to get access to that training, it will be live on October 14 2021. If you're listening to this at some time in the future, then You could still access the replay. Or you could just shoot a message to me in the DMS and just say the three rules training, and I'll know what that means, okay. And if you're not inside the group, you can go to www dot monetize your live videos.com and request access into the group.

11:15 That's what I have for you today. It is absolutely crucial for you to be able to grasp these principles, because these are the principles that are going to allow you to continue to generate leads consistently in your business, in your fitness business in your health business. No matter what strategy, no matter what tactic is currently the thing to do is this make sense? So hopefully you found a lot of value today. And that's all I have. I'll see you next time. As always remember this have faith stay focused and take aligned action

"The strategies and tactics can change, but the principles will always matter."

• When it comes to marketing, there's so much thing we can do to get our message out there
• What is the right one and what is the wrong one?
• People do not want the plane; they want the destination

0:27 Now, this episode comes about because multiple different reasons, there have been a lot of questions coming in about like, audience size, like how big is my audience size has to be before I'm going live or posting content or whatever? And then there's like, Is there a certain amount of people that I have to have in my audience to be able to, like, make 10k or 15k, in my business? And then the other big question that happens is around engagement, like I'm not getting a lot of engagement in my live videos are in my content marketing, what do I do, and so there's some obvious different reasons that could be at play when it comes to engagement, but I'm gonna share with you now is how to bring the right audience in so that your content gets seen.

1:10 So your content gets heard, and it can be impactful meaning it can actually help you sign up clients. So if that's cool with you, we're gonna go ahead and dive in to that. Now, one of the biggest mistakes that I see so many freaking people make, and I am 100%, guilty, I'll throw myself under the bus here of this in the past, is not expanding their networks consistently not expanding their network, con sistent. Lee, this is huge. It's like some points in time, maybe they're focused on, you know, friending people on Facebook or following people on Instagram, or adding people on LinkedIn.

1:55 And with networking, it has a lot to do with compounding. And I like to use the analogy of like somebody losing weight. So if you're helping somebody lose weight, and they went to the gym for two weeks straight, and they were doing really, really good. And next thing, you know, they lost some weight, and they're like, awesome, and they just kept going. And then like, in a few weeks later, they started to go again, right, they obviously would have like, very, like, average results. You know, at best. The same thing is true in networking, you've got to continually expand your network, in order for you to have success with the strategy that I'm going to lay out for you today. And so we're going to go ahead and dive in. If you want to see the complete training on this, I actually did a full 45 minute masterclass.

6:47 And so I'm going to share with you some things that you can do, when I share these, you want to plan the times to network, if you don't plan it, you can ever scale it. And if you don't scale it, you'll never grow. Okay. And then the fifth is you have to always be building your network always be building your network. And so once you plan it, you've got to focus on the compound effect. This is true for anything, right? You got to focus on the compound effect. So you want to always be building your network, it's so so important to do that just make sense. And so those are the five principles behind this.

10:54 I went into my past clients, I literally just went down the list, just send a message like Hey, how are you? How's it going? It's been a while, how is everything going? People would reply back, guess what I signed up 10 people 10 people, there was like three or four that were like, Hey, we immediately reach out to you. Straight up, there's a mini reach out to you. And guess what I was like, cool. And here and we signed them up, got on a call and we signed them up. And then the others I decided, hey, we're going to be launching this new thing, and I signed them up. You don't even have to do that, though.

15:17 And so those are three ways I shared five principles in three ways. So let's recap those, the principles were started with your own network, there's a lot, a lot of people that need your help in your own network. Even if you have a small audience right now, there's a lot of people that need you and they're there, they're waiting for you, they just need a little connection, and a little inspiration and motivation to be able to move forward. And that's your job with your content. Okay, this is what we teach our students in the live inside the monetize your live videos, program.

18:45 Our messages that are intended to help bring more light to these people, right is our messages contain passion, they contain enthusiasm. And that in itself is a light. And when we can bring our messages out to more people, we're going to be able to be the change, we're going to be able to overcome this darkness. That is fear, negativity and scarcity. So it's your duty to get your message out. Always remember that and just remember, have faith to stay focused and to take aligned action. I'll see you later.

"How to bring the right audience in so that your contents get seen, heard, and impactful"

• Starting your own network
• Go to networks that you actually want to hang out in
• People will do business with who they like and trust

0:14 This is how to attract your ideal client more ideal clients using the simple storytelling formula

2:10 People do not connect the facts, they connect the story. And that is a fact. And so what happens is we end up becoming a commodity marketer, right, we become a commodity fitness or health coach, and we attract non ideal clients.

3:17 And so we don't want to have that happen. We don't want you to be an overworked, underpaid employee in your own business. And so I'm going to show you how to fix that.

12:44 My friend, when you have those things down, you're going to be able to apply that into your content, you're gonna be able to apply that into your content marketing. If you want to see how this is done in both video and written content.

13:17 It's the three key pieces to getting enough clients to live video to hit that first, not first, but like that consistent could be your first consistent 10 to $15,000 per month. If you want to see that video. It literally gives you like what not to do, what to do and and some accelerators to kind of help you get rolling with, with using live video, just shoot me a DM, just send me the word clients. And I'll send you the link to that video. And check it out.

13:47 This is using your hero and villain story, the five different pieces of that framework, the problem, the low point, which is your rock bottom, the returning point, the result in the ripple effect is had in your life. And then from there, you're going to extract the unique mechanism, the core pillars, and the who is the villain in the story that you can throw rocks at, you're going to directly apply these into your content into your marketing. And this right here, my friend is going to help you attract more people into your world, ideal clients that resonate with that, and it's gonna help repel people away that don't want to be any association with that. And that's cool, too. So hopefully this helps. If you have any questions, let me know. And remember, if you found value in this episode, or any episodes that you've listened to, I really appreciate it if you would subscribe to the podcast and leave a five star rating and review letting me know what you thought about the podcast. And yeah, take about two minutes. So that being said, Remember your message matters. Get out there and speak it. As always have faith stay focused and take action

"People don't connect to facts; they connect to the story."

• How to attract ideal client using the simple storytelling formula
• What is commodity marketing?
• The Superhero Formula

0:15 This time, I'm going to share an embarrassing like a truly embarrassing live video moment that ended up it resulted in one of the highest sales days we ever had in our fitness business. And the reason I'm sharing this is because a lot of people feel like they have to be perfect on camera, right, they have to have like the perfect setup that you know, maybe like you don't feel very confident sometimes.

1:44 But there is like, the fear of speaking on stage in public speaking in general is one of the biggest things that holds a lot of entrepreneurs back, like a lot of people that have this message that have a story that have a passion inside of them, it holds them back, you know, and then, like around 2015 2016, when you know, live video started to become a thing on social media, and it's grown since then, it really gives us the opportunity to public speak, you know, at our fingertips, we can do this and any day every day if we want to

3:35 It really helps solidify the fact that like people actually connect with you when you're not perfect. When you're standing up here. Like I'm an I'm really great at communicating. I've had like a lot of time into the trenches. But in fact, I feel like I almost did better sometimes when I was like stuttering, stumbling and reading, you know, whatever. So, if you're like a beginner at speaking and you're not really good at like, you know, monetizing your speaking it's actually a good thing.

9:20 If you mess up, leave it I'm telling you right now, you cannot have messed up worse than that, that that embarrassing moment that I just told you about. And I almost stopped a lot straight up in that I almost stopped live almost it. I was like, you know what, I'm just going to stop the live and I'm going to restart it at a later time. I almost stopped the live but I didn't. I just kept it. I adapted with it. And look what happened. All right. So, like right now if you're like that this is me, I'm scared or I'm terrified or I try to be perfect. I need to have the perfect script to know exactly what to say. Just no you don't.

12:10 It's time to start playing big, okay, because the world like, you know, the path that we're on as a company is to help bring more l15:54 So if you want those scripts, as I promised you, me, you may just be up or listening on now if you're on the live stream. But I promised at the beginning of the episode, that I'd give you the script. So if you want the scripts, I don't have the money to be fancy. These are things that I usually give our students, you just have to come to go to my Facebook, or my Instagram, and just put the word scripts, if you just message me the word scripts, I will send it over to you nothing fancy in a little Google Doc, but hopefully it will help you get your message out better and attract and convert maybe so anywho. Remember, right now, your message matters more than ever has before. If you want to help this world, right? Yes, grow your business. I know that's what we're in this for. We want to grow our business. But I also know that if you're in the health and fitness space, it's about impact. And if we want to create more impact, truly create more impact in this world. We got to get our messages out there. So as always, have faith stay focused and take aligned action night to this world. Because right now, if you just scroll through your social media, it's like how much fear is being pumped out there? How much negativity? How much scarcity is being pumped out to our world, your audience, the people, your ideal clients, the people you're trying to help? They're just consumed by this stuff.

"People connect to things that are more real because it helps them to relate."

• How not being perfect is a good thing
• The fear of speaking on stage
• How to monetize bigger stages