0:25 I'm incredibly grateful and incredibly grateful for what is happening right now in our world. But I'm going to pull the curtain back a little bit today and show you how what we're doing right now is literally changing the way fitness and health coaches market their business. It's changing it because look, there's so many men I'm not saying this is a good or bad thing.

1:45 We're not a business coaching program. We literally teach people how fitness coaches and health coaches specifically how to get clients using their speaking like live video, how to do it through speaking events, media, right, we have a system I'm going to share with you what's working right now, when it comes to marketing, your fitness or health coaching business. I share with you that in today's episode, but first I wanted to get a little bit personal with you, if you don't mind, I think that this is needs to be said.

6:29 I'm not going to be talking about how to do it with with doing two step offers, or whatever they call it or go dm 100, you know, 1500 people a day, or what do they call it now go give value in Facebook groups and just hang out in there.

7:28 The first stage is monetizing your live videos, right, monetizing your live videos, you've got a massively art of monetizing live videos, this all comes down to being able to communicate your message your offer, so it stands out. From there, you got to be able to have a live video flow that actually tracks and converts people something that's going to bring people in with like the hooks, the headlines, right things like that how to do storytelling, so you're able to captivate your audience captivate people in and how to really convert them into becoming clients, the people that are viewing you that are following you how to become clients, so you can actually help them transform.

15:23 And so once you get into monetizing your live videos where you're literally having systems in place to attract, engage and convert your followers into clients, like you're cool, you're good. And then if you want to take it to the next step, what you do then is you start monetizing bigger events, right, you start monetizing bigger events. Okay. And then again, lastly, you start monetizing media. So if you were like Jason, dude, I'm all in, we're gonna be taking people on for this brand new we haven't, we only have a few people in the new program.

"To do better things at 2021, you need to master the art of communication."

• What's working right now when it comes to marketing your business

• Have a good stage if you want to monetize your live video

• Monetize speaking events

0:23 So today we're gonna dive in just as the headline explains attraction 101 and how you can use some simple methods to be able to literally attract your perfect clients into your fitness or health coaching business. And as I was alluding to, before I started the recording is attraction is his big word, right? People use it so trendy, right? People use attraction, just like they use the word mindset or one of these other words they use all the time, right? So of course, it makes a good headline title.

3:07 Because if you're attracting if you're bringing in shitty clients, and I hate to use that term, but let's just face it, we all have clients that are not great fits for our program. And that like causes frustration. And we're just like, dude, constant headaches if you would not like to get those people in, but actually attract the people that you love that you like use if you see their text come through, if you see them, do a check in on like trainer eyes or PT distinction, whatever you use, you're just like oh, my frickin guy, you're excited that they if you want those kinds of clients, like that's what we're going to walk through how to do. It's not just about bringing in any clients, I truly don't believe that you should just accept anybody into your program. In fact, we have a very strong set of expectations and standards that we will literally triage people before we let them into our program.

8:49 And so the big idea here is you attract what you are. So like, I want to start I told you I'm going to go a couple angles with this. You want to start there. So the first question you have to ask yourself before we even get into like the tactical stuff is how are you showing up? How are you showing up every single day? In your business? Are you showing up writing content? Or if you already are going live? Like? Are you stressed out? Are you anxious? Are you frustrated? Are you in a coaching program? And you're not asking for support? Or you know, you're frustrated and you're distracted? Right? Take some account here like some people listen, I'm gonna be just I'll just call it straight out.

13:41 I'm relatable. I'm like you, but I can also help you with this problem. Right? So connection topics is key. We teach a whole frickin section on this inside of the monetize your live videos program. So if you're not in that program, I don't know what the heck you're doing, get into that program, shoot me a message and just say, tell me about the program. And I'll tell you, number two is your stage your stage is absolutely crucial. Okay, dynamic versus static. You're like what your stage your surroundings you see like your surroundings here. Now you don't have to have anything super fancy with lights or anything.

18:36 And so from a tactical standpoint, you have to understand that if you're not using live video or some kind of speaking, there's different ways to do it. Live video is obviously just the fastest and easiest because you can do it from your phone. Right? There's you can do speaking events, it just when you speak, it's the best way to connect with people. Because for the reasons I explained before, right, and some tactical standpoints, but connection topics was the first tactical thing, okay, ways that you're going to attract your audience in setting up the right stage.

21:51 Because when you can speak that message out, it is shining a light into this darkness that's on social media that's all around and where light shines, there cannot be darkness. And so continue to get your message out there continue to learn the skills of effective communication so you can continue to change lives and at the same time as a bonus, grow your business. That being said, I'm out as always have faith stay focus and take aligned action

"We attract what we are"

• People use attraction just like the word mindset
• Ways and Topic that you should use to attract people
• Foundational Attraction Strategies that you can do online
• Stop letting your ego get in the way of your success

1:30 What I'm gonna do today is I'm going to share with you the five biggest keys, the five most important keys for you to be able to start mastering live video, right, because live videos and art, there's an art to it, you can't just hit the live button, expect to have like clients coming in, you do have to master the art of it. And I'm going to give you the five big keys that you can use to start Mastering the Art of it, whether you're terrified to go live, okay, it's a real thing.

9:13 And so here's the thing. It's not just about going live, it's about Mastering the Art of lives.

13:27 Different connection points you have that you can bring into your live videos to connect to the topic that you're going to talk about. And this is what helps connect it makes you stand out. And this is what attracts people into your world. Connection is what attracts write that down. Connection is what attracts influence is another bucket influences where you're literally helping shift people's beliefs were the mistakes that they're making.

21:25 Now remember, if you found value in today's episode, I would love for you to subscribe to the podcast and leave a five star rating and review letting me know what you thought about the podcast. It'd be super helpful for me. And I would love to know how this is helping you. So that being said, hope you have a fantastic day. Remember right now the world needs to hear messages, the world is becoming dim, the world is becoming dark. And if you're a fitpro or a health coach in any capacity, if you have a message inside of you, that message typically contains passion and enthusiasm. And I truly believe our vision. Our mission is that when you could communicate your message when you could communicate that passion, that passion is a light, that passion is a light. And that light is what will help cease the darkness has ceased the dimness that's going on in the world. So I believe you have a mission right now, coach to get your message out there. So don't settle. Don't play small. Make sure you speak it. And when you can monetize it, not only will you be able to impact more people, but your business will grow as well. So have faith. Stay focused and take aligned action

"It's not just about going live; it's about mastering the art of live."

• 5 Keys that you can use to start mastering the art of live video
• Live video is an art
• When you know how to attract and convert, your business will grow
• Connection is what attracts

0:19 This episode came about a lot of my episodes come about based on like conversations that I've been having with students or just with other, you know, peers and people in the industry. And today is coming along the lines of like, sustainability and growth as an entrepreneur, sustainability and growth as an entrepreneur. And as a title shows, it's the eight non-negotiable habits that for me, personally helped me break through as an online fitness coach.

2:16 And so one of the biggest needs that we've noticed with a lot of people with going live is like what do I talk about without sounding redundant? Right? What do I talk about without sounding redundant? Or like what topics should I use to connect with my audience or attract my audience? What topics should I use to convert my audience to actually create engagement and to convert people into a consultation?

5:52 Again, I shared that story of that transition before, so I'm not gonna go into that today. But I started to put in a lot of freakin hours online, got to $17,000 months relatively quickly in my online business. But again, I burned myself out in my audience, right, my audience was burned out, because online, you're freaking posting all the time. So, I was burned out, my audience was burned out. And it was no good.

10:41 I want to give you the eight non negotiables that I do non negotiables that I do that allow me to be able to show up, that allow me to be able to show up every day with frickin energy, with energy with passion with purpose, do I still get burned out? Yeah, there's times I do, yes, 100%. But I lean back on to these habits every single time, they helped me out.

13:24 Our thoughts come down into our nervous system, it sends down to our nervous system, which is emotions, right? And emotions are what drive our actions, right. It's what drives our actions. And so, when we can make our vibrational energy, right, because it's all vibe, we're all vibrating our frequencies up here. It's like a radio station. And our nervous systems emitting like a vibration, when we can make this vibration, higher, we can raise it, we're naturally going to take better actions, right? And this, you'll know you're in the right vibration when you're not letting your ego get in the way, right when you're not stressed.

27:11 So hopefully this helps, feel free to take some model some, make them your own, make these things fit into your life. If you found them useful. This is what helps me one of the give this to you in hopes that it will also help you. So that being said, Oh, as a reminder, I always forget to do as a reminder, if you're finding value in this podcast, make sure to head on over to your favorite podcast app, hit that subscribe button and leave a five star rating review. Let me know what you thought about the podcast. I would love it and appreciate you for doing it. And I would love to know what you think. So that being said, Remember this. Your message matters now more than ever. So learn how to speak it learn how to communicate it so that it converts so that you can not only increase your revenue in your business, but you can make more impact. As always have faith stay focused and take aligned action

"Working smart means 3 things. You're leveraging people, you're leveraging systems, or you're leveraging money."

• What topic should you use to connect and convert your audience?
• Having a YOU time
• If you can't manage what you've already got, how can you expect the universe to give you more?

0:00 In today's episode, we're gonna be going into literally how to do that exact thing, how to monetize your message. And we're really gonna talk about how to actually grow your business a little bit differently than what most people are doing, which is going to be great because different is better than better. And this is the some of the things that we're going to talk about today is how to separate yourself from the competition, how to really make competition irrelevant. So, I'm going to walk you through how to grow your online business online training business by speaking things like live video, masterclasses virtual events, and even some media how to actually monetize media, right?

12:19 If you're selling a medium high-ticket package for your coaching program, you should be around at the low-end 15k. But you could get up to like 30k. before I'd suggest like really moving on, it all depends on the person to write. It's like if you were in the weight loss phase, and you have a client, and you're like, I'm not gonna move them up to this level of training yet. But then if you know the person, you're like, I kid. Yeah, right. Same thing here. So, it's not like a hard-set fast rule. But it's traditionally how we move people forward. The second one is going to be to maximize your speaking now that you've got this down, you're doing pretty well in your business. Now to start maximizing by getting on bigger stages.

14:56 So let's just imagine for now you start on a very small stage. Like, I've done these for, like 10 people 80%, you're getting eight people into your world. That's not bad, right for like an hour talk. But imagine now you start getting on bigger stages like 100. Imagine you do a thing for like a Facebook group or for I don't know, another stage that has 100 people on it, that's 80 people into your world for an hour 80 people, typically the conversions, it's going to range for everybody, depending on your niche, but usually, around 25 to 30% will become clients in like the next like six months. It's not bad, right? Especially when you're doing this often, right when you do this often. And so that's the key. Number two, there is maximizing bigger stages. Number three, how to grow your business, through speaking is running your own events, running your own events, okay.

19:42 It's a seven-day live video topic planner. And we're giving you strategic prompts to help you come up with topics. One of the biggest reasons people say they don't go live all the time. do I say? Or how do I talk without being redundant? Well, the problem will be solved for you, at least in seven days. And our hope for you is that you at least get some momentum with it. So that way you're able to at least get the understanding of how to do it. And so, you're able to come up with strategic topics like around connection and influence. So, if you want it, you could drop in the live stream, say the words' planner, or if you're on the podcast, shoot me a message with the word planner, and I will send it your way.

"Different is better than better."

• How to separate yourself from the competition?
• How to grow your coaching business through speaking
• How to monetize media

A lot of fitness coaches are spending almost all of their time creating their content like going live, posting videos, and advertising their business however, they're not getting it seen and heard and not cutting through the noise. Do you ever wonder what's the reason behind this? Where did it go wrong? What mistake do they keep on doing without realizing it being a mistake in their business? With that, today, I will share with you the 3 big things that you are missing in your business. Implement these ways and surely, you'll get your message seen, heard, and impact more lives! As always, have faith, stay focused, and take aligned action.

If you are interested in attracting your perfect clients and converting them and learning how to monetize your message, you can message me on Facebook or Instagram and I'll put you on the waitlist. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I'll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!

"While you are getting your message out and impacting people, at the same time you are growing your business. That's a win-win situation."

• What is OPP?
• You need to have something that people want
• Focus on getting your message out to more people

How can you never run out of topic ideas?

For today's episode, I will give you the 6 creativity hacks that will surely foster your ideas and will make you connect more to your audience on a much deeper level, and will definitely attract them to watch you, follow you, and support you. I will teach you the right content that you should do to move people and inspire people. This will surely help you in making your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.

If you want to have the Unlimited Content Matrix pdf that consists of the creativity hacks that I talk about in this podcast, you can message me the word "topic matrix" on Facebook and Instagram. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I'll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!

"If you are not known for something, you're not gonna be known for anything."

• How important creativity hacks are
• How do you help people go from problem to transformation?
• Domino belief statement
• MOB Content (Mistakes, Objections, and Beliefs)

As an entrepreneur, we go through a lot of hurdles in life. For today's episode, I'm going to tell you my story on how fitness changed my life which I think will resonate with you. I'm going to share about my life journey; the hurdles that I've faced and how I overcome those. I will share with you the lessons that I've learned in this past decade of being in a fitness place which I think will help you not only in growing your business but also in your life. This will greatly help you in making your message seen, heard, and impact more lives! As always, have faith, stay focused, and take aligned action.

You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I'll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!

"When you're speaking your truth, it moves people."

• My life journey
• Have you ever felt like you are wearing a mask?
• How wearing a mask diminishes your message
• How authentic message plays a huge role in your business

How can you make way more? Both in income and in impact while working less?

A lot of times, when you're still starting out in your business, you are always hustling, trying to hit your goal mark. You always exert a big amount of effort to the point that you are draining yourself because of too much hustling. For today's episode, I'm going to teach you how to make more by working less. I will give you the three lessons that I have learned and you can implement this into your business and that will surely help you in terms of your income and also will help you make your message seen, heard, and impact more lives.

If you want to get on the waitlist for the 90-day authority accelerator program, you can message me the word "90-day" on Facebook and Instagram and we'll see if you're a good fit for it! You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I'll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!

"Success and failure are inevitable. Just always remember to stay committed and that will lead you to the path of success."

• How can I make way more?

• Debunking the myth that more is not better

• Focus on doing less

Have you ever felt terrified on going live?

When you're afraid of what you're going to say and doesn't know how to come up with topics and doesn't know how to keep the conversation going or you're already going live but you're not getting a lot of engagements, views, and consistency signing up clients, either of this two, this episode is for you! For today's episode, I'm gonna unpack the secret to enrolling clients with live video. At the end of this episode, I will give you a blueprint that you can use to go live and will help you big time in getting your message seen, heard, and impact more lives!

Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the notes for this podcast that go into depth with these 4'Cs and some of the tactical things that you can do for your coaching business, you can message me the word "C4 notes" on Facebook and Instagram. And also, if you want to install this into your new business today to start producing more leads, message me the word "lives'' and we can have a conversation there. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I'll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!

"We have to learn how to have a structure to shifting beliefs, to building connection, and to influencing another human being to wanna do business with us so we can help change lives."

• 4'Cs in signing people

• People don't need more information, people need connection

• There's no other better way to build a connection than a live video