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"It's hard not to love" Spotify's (SPOT) business model and growth potential, according to LikeFolio's Landon Swan. He calls Spotify a "market leader" in the streaming space and points out his firm's data showing the company continuing to eat up market share. The issue? Valuation. While Landon believes the stock has more room to the upside, investors may have already priced in perfection.

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Logan Gilland explains what the market is looking for in Mag 7 earnings this week, with an “astronomical” bar to clear. He likes Amazon (AMZN) because they can “continue to execute” and tell “an easy story.” He also reminds investors that they should also be watching the Fed meeting, non-Mag 7 earnings, and other factors in the background.

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Gold is back in a "buy the dip" trend, according to Prosper Trading Academy's Scott Bauer. He explains the play he sees in the SPDR Gold Shares ETF (GLD). Scott anticipates a fade coming after Tesla's (TSLA) rally Monday, though he expects PayPal (PYPL) to rally after Tuesday's earnings. Rick Ducat breaks down the key levels and trends investors should watch in each stock.

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Wayne Kaufman says Trump’s “flexibility” around trade is providing “confidence” to markets that he will make business-benefitting deals. “We’ve had phenomenal market activity,” Wayne says, and he is hopeful that “pullbacks may not be that bad.” He contrasts short vs long-term investing in the current environment, with an eye towards a potential market pullback in the fall. Wayne would like the Fed to cut rates to help the housing market, though he doesn’t expect a cut this week.

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"The market is running on volatility instead of this trade deal," says John Blank. He highlights that a lot of this trade deal is simply headlines for the media. He also talks about how uncertainty in the market will resolve after the Christmas shopping season but there no way to know before then. He then goes over the state of the labor market.

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The A.I. race is heating up, and according to Christine Short, no one showed that more than Alphabet (GOOGL) last week. She points to the mega cap company's cloud revenue and planned $85 billion capex spending as a clear signal A.I. is here to stay. Ivana Delevska says it will be a long road for Mag 7 companies to deliver on those returns, a risk she says investors should be aware of. She notes Apple's (AAPL) headwinds it needs to address in earnings.

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Marley Kayden says "to say expectations are low is fair" for UPS Inc. (UPS), however, you may not want to count the stock out. While UPS faces tariff pricing pressures and a cut to its dividend, Marley points the company's aggressive cost cutting measures as a way to balance losses. Prosper Trading Academy's Charles Moon gives investors an example options trade for UPS.

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Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6D

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Spotify's (SPOT) earnings Tuesday morning will be one closely watched by investors, says CFRA's Ken Leon. While he says its only competition in terms of market share is "maybe YouTube," the stock's massive run higher may be stopped by ballooning valuation. He has a hold rating on Spotify. Tom White offers a neutral and a neutral-to-bullish example options trades for the company.

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JPMorgan became Nike's (NKE) newest bull. Sam Vadas talks about the "multi-year recovery" the firm sees and how it signals a shift in retailer views after weathering tariff uncertainty. Texas Instruments (TXN) also got an upgrade from Wolfe Research, believing the company is "well positioned" to benefit from a cyclical recovery. Not all tech got favorability Monday morning, with Sam explaining Evercore ISI's downgrade on Cisco (CSCO).

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Mish Schneider is looking for small caps to catch up to the rest of the market, otherwise she expects SPX investors to start taking profits. She “loves the IBM story” this year and says, “it’s AI’s world, we’re just living in it.” She’s looking at the “vanity trade”, citing a “megatrend” stemming from weight loss drugs made by the likes of Eli Lilly (LLY) and benefitting Ulta Beauty (ULTA), Bumble (BMBL) and more. “You’re going to see a tremendous change in what the consumer market looks like.”

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