I've got better things to do than spend all day tinkering with webapps.

I talk about how I'm planning to survey new customers to increase activation.

More details about how I'm using Mental Modeling to plan out customer activation and retention strategies from Meal Mentor.

Mental Modeling was discussed in Smarter Faster Better by Charles Dugg http://citgrd.co/1THS4lF

A mental model is an explanation of someone's thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between its various parts and a person's intuitive perception about his or her own acts and their consequences. Mental models can help shape behaviour and set an approach to solving problems (akin to a personal algorithm) and doing tasks. from Wikipedia

I've created a very simple SMS bot that allows our members to download their meal plans via text message.

Please visit http://www.donorsclicks.com/

Discussing Des's talk about feature bias. Real dog fooding is eating every day.

We feel like the best way to help our customers is to build a community that can support each other and not just rely on Lindsay to be there to help them.

Make sure your survey is representive of your customer base.

Check out Google Trends.