What happens when you stop chasing vanity metrics and start running ABM the way it’s meant to be — personal, measurable, and scrappy?

In this episode, Mason Cosby, CEO & Founder of Scrappy ABM, joins Adam W. Barney to unpack how small, focused teams are generating enterprise-level outcomes with smarter, more human strategies.

🔥 Topics we dig into:

• Why ABM has been misunderstood (and how to fix it)
• How to build real alignment between sales and marketing
• What “Scrappy” actually means in a post-AI world
• Turning connection into pipeline — without buying attention

🎙 Hosted by Adam W. Barney — author, strategist, and founder of Scale Smarter. No fluff. No funnels. Just what’s real.

🔗 Mason Cosby – Founder & CEO, Scrappy ABM

🌐 Website: https://scrappyabm.com

📧 Email: [email protected]

⚡ Ready to install your Energy-Driven Leadership OS?

Book your 20-minute exploration → https://calendly.com/adamwbarney/explorationplugin-20min