Scrappy Wins - Minyona Roofing Marketing & Sales

Scrappy Wins - Minyona Roofing Marketing & Sales

By Michael MignognaBusinessMarketing
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Scrappy Wins - Minyona Roofing Marketing & Sales episodes

  • How to Come up with Offers That People Can't Refuse

    What if you could come up with an offer for your services or products that people couldn't refuse?

    What if your business was obviously the better choice than your competitors?

    It would make selling your stuff MUCH easier, right?

    In this podcast, I go over two types of offers that can jumpstart your business, and exactly how to start creating them right now.

    Enjoy!

    And as always, let me know if I can help:

    https://minyona.com/help/

    18 min
  • How to Easily See All Facebook Ads Being Run by Any Company You Can Think of

    In this episode of Scrappy Wins, I'll show you exactly how to spy on any and all ads being run by any company on Facebook, including your competitors. 

    What better way to get ideas from ads than to look at the ones your competitors and other companies are successfully running? 

    What better way to make sure your ads stand out than to spy on what everyone else is doing so that you can try something that sets you apart?

    That's what this episode is all about. 

    23 min
  • How to Lose a Sale Every Time (And Win Every Time)

    This episode aims to bring to light some common ways in which businesses routinely LOSE sales, and exactly what they can do to instead win them. 

    Two stories about two phone calls I recorded of my clients fielding leads I sent them through the ads I run for them...

    And how they totally botched the calls...

    And what they should have done instead. 

    Don't worry... I reached out to both of these clients of mine and let them know how they messed up, because coaching my clients on how to turn leads into clients is also what I do; not just bring them leads.

    Listen to this if you rely on the phone to make sales, or if the phone is at least the first line of communication you have with potential customers. 

    33 min
  • #24 – One of the Biggest Reasons Your Offer Isn’t Working
    When creating an offer, we’re always told to think about what’s in it for the customer, but if the customer can’t immediately identify what’s in it for the business, they won’t trust the offer in the first place.
    Transcript:
    – – [Michael] What’s up everybody? This is Michael Mignogna and welcome back to Scrappy Wins. It’s been a while. I’ve been really busy. That’s really no excuse. I could have been doing these podcasts. But, I slacked, but I’m back. And you can do the same. You don’t have to be perfect. If you screw up and you miss some of the thing you shoulda done, you can always just pick right back up where you left off and continue moving forward.
    So, anyway, today’s podcast is gonna be really cool. It’s gonna be about how to make offers, but specifically, a type of offer that, counter-intuitively, doesn’t work as well as you think it should. And there’s a reason for it. So, let’s do it.
    So, the big question is this. How are small business owners like us, who don’t have huge digital marketing teams, who don’t have web developers and designers, who neither have unlimited funds, nor unlimited time, how can we get the digital marketing stuff done and the exposure we need to build our businesses while remaining profitable? That’s the question. And in this podcast, I’ll give you the answers. My name is Michael Mignogna and welcome to Scrappy Wins.
    So, like I said, today’s podcast is about making an offer that you think is going to do really well, but doesn’t end up doing well at all. And it goes against everything you thought was going to happen and here’s why. Or here’s an example. Let’s say you are a carpet cleaning company and you are offering 50% off carpet cleaning. That’s a huge discount. That’s a really steep discount. And it’s not as if you’re just marking it up 50% and then it’s back down to the normal price. You are literally doing 50% off carpet cleaning. So, you send out an email blast to your list of current customers and you do some Facebook advertising to reach people in the area that you think would be a good fit for this particular promotion, and nothing happens.
    No one bites.
    No one is interested.
    Why is that? How could that possibly be?
    The reason, almost every single time, is because people think it’s too good to be true. They don’t believe it. That might sound really basic. Like, duh, obviously they don’t believe it, that’s why. I coulda thought of that. But I think it’s worth mentioning because there are things you can do to, in a very informative way, in a very natural way, express why this offer is, in fact, real and how it might benefit the end user.
    Let me give you an example. We have a client, who I mentioned on a previous episode, a dental client. We have several dental clients but one of them, in particular, we’re running, So, they have a large practice that they just expanded. And they desperately need new patients to fill that practice. They’ve got several dentists. They’ve got a bunch of hygienists. And people’s schedules are not full. They’re losing money where they could be making a lot of money if they just had a full schedule.
    How do they fill their practice with new patients? That’s the challenge.
    We said, all right, you wanna get new patients, you’re gonna have to made an amazing offer to get people into your practice. People might already have a dentist and so, getting them to switch, is, I mean that’s, why would they do that? And people that aren’t going to the dentist, what’s gonna make them start?
    We came up with free teeth whitening. That’s the offer that I suggested this dental office make. Free teeth whitening. And not just like here’s a thing of Crest Whitestrips. That wouldn’t really
    15 min
  • #23 – How to Find Your Sweet Spot so You Can Learn Really Fast
    For small business owners, learning new things isn’t an option; it’s required. But how can we make sure we’re learning new things regularly and efficiently? In this episode, I read a quick chapter from the book, The Little Book of Talent by Daniel Coyle. It’s worth a listen if you like to learn!
    11 min

About Scrappy Wins - Minyona Roofing Marketing & Sales

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This podcast is for roofing contractors and other home service providers who want marketing that actually works. Learn from me, and hear directly from my clients in my long-form interviews.