Scrappy Wins - Minyona Roofing Marketing & Sales

Scrappy Wins - Minyona Roofing Marketing & Sales

By Michael MignognaBusinessMarketing
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Scrappy Wins - Minyona Roofing Marketing & Sales episodes

  • #22 – First Impressions Are Everything – Is Your Phone Greeting Losing You Business?
    I’ve worked with lots of small businesses, and I’ve noticed something…
    The small businesses who are struggling often have a really weak phone greeting.
    Are they losing business as a result?
    Definitely.
    Is it often an indication that there’s a more fundamental problem within the company itself?
    YES.
    That’s what this podcast is about.
    #GetScrappy
    Want to listen to the calls your business gets? Check this out.
    12 min
  • #20 – Sterling McKinley Tells Me About How He Got Into Public Speaking
    Sterling McKinley…
    What a cool guy.
    This is him:
    He liked a few of my LinkedIn posts so I decided to reach out to him to thank him, and asked if he’d like to get on a phone call with me.
    After checking out his profile I realized he was a really good public speaker, so I thought it would be cool to talk to him and hear his story.
    That phone call was recorded and ended being perfect for a podcast.
    So, that’s what this is.
    Enjoy!
    25 min
  • #19 – Park West Gallery is an AMAZING Sales Funnel – Part 1 of ?
    I imagine I’ll talk a lot more about Park West Gallery because it was such an amazing example of a sales funnel, so here’s part 1 of who knows how many.
    If you have a small business, this is a really cool episode that might give you some ideas about how to increase the lifetime value of your clients, and even how to get them into your sales pipeline (funnel) in the first place.
    21 min
  • Write For A Specific Person (Worst Podcast I’ve Ever Done)

    I was really pressed for time the other day, so I recorded a podcast from my car, in lots of traffic. The traffic cop was blowing her whistle at me for no reason, and that really messed me up. But I decided to post the whole recording anyway because it’s what a scrappy business owner would do. So, check it out!

    Plus, even though the podcast is an absolute mess, there’s a good takeaway.

     

    6 min
  • Richard Silver Wants More Instagram Followers. I Told Him This.

    Photographer Richard Silver is an old friend of mine from NYC, and he and I got to catch up on the phone today. We had a really cool conversation about his travels and other things, but this particular podcast touches on a his desire to grow his Instagram following. So, if you’re wondering how to grow your Instagram following, there’s a lot of good stuff to learn in this podcast, and the main takeaway is really easy to execute. So, check it out!

    And in case you don’t know who Richard Silver is, here are just a few of his amazing photos:

    14 min
  • Do The Things That DON’T Scale (seriously)

    “But that won’t scale…”

    “I can do that now, but what happens when we try to scale?”

    Blah blah blah…

    That’s like when someone says, “I don’t want to lift weights because I don’t wanna get huge muscles.”

    Do you know how hard it is to accidentally get huge muscles?

    VERY.

    Do you know how weird it would be if you got huge muscles before you realized you were getting huge muscles?

    SO WEIRD.

    Same with running and building a business.

    Chances are your business isn’t going to accidentally blow up so fast that you won’t be at all prepared for it.

    And chances are if it is growing, you’ll notice and make adjustments to the things that, here we go, might not scale very well.

    But in the meantime, do the things that don’t scale, because for the time being, while you’re small, you have an amazing opportunity to service your clients better than your larger already-scaled competitors.

    Then, once you do blow up, if you can crack the code and figure out how to scale the things you once thought weren’t scalable, then you’ll have a truly special business.

    6 min
  • How To Slip A Tracking Device On Your Website Visitors, Then Show Them An Ad On Facebook

    Have you ever visited a website, then got on Facebook and saw an ad for that website? Freaky, right? It’s actually really easy to do, and super powerful, especially for small businesses. That’s what I talk about in this episode of Scrappy Wins.

    Instructions on how to create a Facebook Pixel in Facebook Business Manager

    WordPress Plugins for adding Facebook Pixel to your site:

    PixelYourSite

    Pixel Caffeine

    Questions? Contact me!

    13 min
  • Wanna Fail in Business? Plan Everything.

    It’s true… And I notice it with certain types of clients… They want to plan everything wayyyyyy in advance. They want detailed, meticulously designed plans that cover every base, cross every “t,” dot every “i, etc… The result? Months go by and everyone is left wondering why nothing is happening… #fail

    9 min

About Scrappy Wins - Minyona Roofing Marketing & Sales

From the publisher's feed

This podcast is for roofing contractors and other home service providers who want marketing that actually works. Learn from me, and hear directly from my clients in my long-form interviews.