Scratching The Service

Sherane is back with an exciting special guest, Bruno DiFabio, renowned restaurateur and business consultant. Bruno got his start in New York City, opening his first restaurant at a young age, then quickly expanded to multiple locations as his business took off. He’s here to share his wisdom and offer some pointers on expanding your restaurant.

It’s a juicy episode full of insider tips, including Bruno’s current business model and how he juggles managing locations that span multiple states. He goes into detail on how he chooses his locations, hires and trains new employees, creates consistency with systematic recipes, and delegates for a better work-life balance.

If you’re looking for in-depth knowledge on how to scale and sustain multiple locations, tune in for tried-and-true strategies that have catapulted Bruno to international success. 

You’ll Learn:

• How Bruno navigated restaurant ownership at a young age
• Why you should pick a community based on your customers
• The importance of building consistency across locations
• Bruno’s current business model
• How you can hire and train the right people
• Bruno’s top 3 tips for expanding to multiple locations

Connect with us on Socials:

Instagram: https://www.instagram.com/restaurantownerscollective/
Twitter: https://twitter.com/theroccompany
LinkedIn: https://www.linkedin.com/company/restaurantownerscollective/
Facebook: https://www.facebook.com/restaurantownerscollective
TikTok: https://www.tiktok.com/@restaurantownersco
Pinterest: https://www.pinterest.com/restaurantownerscollective/

Join our premium facebook group subscription for restaurant owners dedicated to helping current and aspiring restaurant owners learn the in's and out's of effective business launches, restaurant marketing, operations, employee management, and beyond: https://www.facebook.com/groups/547062692974998

Reviews are a vital component of a thriving, successful restaurant. Getting customers to leave positive reviews can be challenging, but focusing on a few easy key strategies can help. In today’s episode, Sherane takes on the topic of reviews, the psychology behind getting customers to leave them, and her favorite tactics for increasing your review library.

Sherane covers how frequent repetition encourages customers to leave a review, but underscores the importance of asking in different ways so as not to fatigue your clientele. She discusses strategies that can help, including email campaigns, offering incentives, featuring reviews on social media, and using table tents.

Sherane reminds restaurant owners to keep their techniques simple when seeking reviews. Make the process as easy as possible, and the reviews will come to you.

You’ll Learn:

• The psychology behind the importance of repetition
• How to couple email campaigns with incentives
• How to craft a strong subject line
• Ways to highlight your positive reviews on social media
• The importance of consistency in posting
• How to leverage your website
• The uses of table tents and how to optimize them

Episode Timestamps:

00:58 - Asking people for reviews

01:22 - Research behind asking the same question 16 times to get what you want

02:40 - Different ways you can achieve the 16 different touchpoints

03:06 - Using email campaigns and offering incentives for reviews

03:54 - Make your subject line really enticing

04:48 - Highlight your good reviews on social media

06:11 - Offer to feature reviews on your social media accounts

06:56 - Be consistent with posting testimonials

07:17 - Pushing reviews on your website

08:14 - Marketing with table tents

09:26 - Using a QR code

10:30 - The biggest takeaway

Connect with us on Socials:

Instagram: https://www.instagram.com/restaurantownerscollective/

Twitter: https://twitter.com/theroccompany

LinkedIn: https://www.linkedin.com/company/restaurantownerscollective/

Facebook: https://www.facebook.com/restaurantownerscollective

TikTok: https://www.tiktok.com/@restaurantownersco

Pinterest: https://www.pinterest.com/restaurantownerscollective/

Join our premium facebook group subscription for restaurant owners dedicated to helping current and aspiring restaurant owners learn the in's and out's of effective business launches, restaurant marketing, operations, employee management, and beyond: https://www.facebook.com/groups/547062692974998

In today’s episode, Sherane talks with Tricia Timney. Tricia is the founder of SLNG (Spread Love Not Gluten) which aims to help eateries become more inclusive and retain more customers by adapting gluten-free menus and best practices.

The episode opens with Tricia explaining her career journey and how it eventually coincided with her celiac disease diagnosis. She explains how the autoimmune disease required her to completely remove gluten from her diet, which made it very challenging to eat out anywhere.

Sherane and Tricia then discuss what restaurants are leading the charge when it comes to creating accessible gluten free dining experiences. 

Sherane follows up by asking Tricia what she would want restaurant owners and staff to know about providing truly gluten free options, and what might be holding back their progress. Tricia and Sherane then talk about what kind of marketing strategies restaurant owners can utilize to promote gluten free options.

Sherane closes the episode by asking Tricia if she has any last words of advice for restaurant  owners, and what results they can expect when they embrace gluten free options for patrons.  

To learn more about Tricia and SLNG, visit https://slngconsulting.com/

An email goes a longer way than you may think. As some may make assumptions about emails and say that no one checks them, they can actually scale your business! This week’s episode teaches you 4 ways to utilize email marketing for your business and make it an extra touchpoint for your customers in addition to using social media platforms. It’s easy and efficient to set up to reach people with different preferences, and Sherane will teach you how to earn more with email marketing strategies that are easy to execute!

Are your ready to turn your email list into a profit machine? Check out this episode!

Connect with Sherane:

Instagram: @sheranechen

Facebook: @sheranechenconsulting

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training every week. This community is filled with other like-minded restaurant owners who are looking to scale their restaurant brand. We can’t wait to see you there!

Need some tips on Facebook ads for your restaurant? If you have mixed feelings about them or don’t know the potential of online Facebook ads, this episode is just for you. In this episode, I talk about how Facebook ads could be a huge asset for your restaurant. I will share with you 5 ways to utilize the power of the ad to potentially reach new customers.

Do you have a go-to food photographer?

If you are looking to hire a food photographer for the first time or you realize you need to hire a new one, this episode is for you! Food photography is so in demand right now, and if hiring one has been on your list for time, the time is now to pull the trigger! 

In this episode, I’ll be sharing five things you NEED to know when you are hiring your food photographer. I’m giving you the inside scoop and some key things you need to know before you go and hire someone! 

Check out the full episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

Having your menu done is something ESSENTIAL as you create your restaurant business. 

As the seasons change and holidays come and go, revamping your menu can not only get you the spirit and can help showcase your seasonal items and specials! In this episode, I’ll be breaking down some easy tricks and tips you can use to design your menu or revamp for the upcoming season. 

These tips are going to help guide your customers to those seasonal items and get them excited to come back next time! Check out the full episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

This is a question I get all the time! 

Should I do all my marketing in-house or hire an agency? Now, there is no right or wrong answer. You have to do what is best for YOUR  business. 

In this episode I want to break down the pros and cons of each type of marketing source and help you make that decision on which one is right for YOU. 

Make sure you listen in! !Check out the full episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

What is one way you can get people to come back time and time again to your restaurant? Incentives them! 

A key marketing strategy that most restaurant owners sleep on is setting up a loyalty program for their customers. What is a loyalty program? It’s rewarding your customers for each time they come into your restaurant. A lot of places will do the traditional punch cards or some will offer a discount each month for when customers do come in. 

In this episode, I’m going to break down three key marketing strategies for how to get more people to know about your loyalty programs and what trends we are seeing! 

Make sure you listen in! !Check out the full episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

In the year of 2020, you might think the only way to market your business would be online. Social media, Facebook ads, and Instagram posts seem to be the most popular however, there are still PLENTY of traditional marketing strategies you can use. 

In today’s episode I’m going to be sharing 7 different ways traditional marketing can get more people in the door. Even while in a global pandemic, people are still opening restaurants. There is still a demand for gathering around a table and enjoying the company. 

Check out the full episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there!