Scratching The Service

Sharing your story is POWER.

If you run a family-owned or independent restaurant, you know that your story is an integral part of who you are and how you run your business. But have you ever stopped to think about the power of marketing your story? Or the story behind your dishes? Today we’re going to explore how storytelling is an important part of your brand.

In today’s episode we are breaking down different strategies you can implement to share your story to build that connection with your customers. From family recipes to sharing stories, I’m going to break down how you can build links between your restaurant and your brand. 

Click here to listen to the full episode! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

Have you ever heard of a restaurant from simply looking at Instagram or looking at a hashtag?

Believe it or not, there is a strategy around getting more people to post and talk about your restaurant. It’s called word-of-mouth marketing. 

Word-of-mouth marketing means taking direct action to encourage others to talk about, suggest, or otherwise promote your business. This differs from organic word-of-mouth, which occurs without the action of your business. By taking action to influence the word-of-mouth surrounding your restaurant, you can take short-term actions that lead to long-term results.

In this episode I’ll be breaking down specific strategies around how to implement this and give you some idea on how you can do this with your own restaurant. 

Click here to listen to the full episode! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

Are you using Geotags on Instagram when posting for your restaurant?

Using Instagram Geotags is a great way to promote your restaurant, and helps customers find you online. Some of you are probably wondering what a Geotag is? One of the many features Instagram offers is location tags, AKA Geotags. When someone uses a location tag, other users can tap on it and engage with that location. 

On this week’s episode we are going to be breaking the basics of Geotags, how you can set it up and why it’s so important to use them to promote your restaurant on Instagram. Make sure you listen to the very end of this simple strategy! 

Click here to listen! Listen to the episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

As a restaurant owner, you might not be thinking too much about who your ideal target market is. 

However, you are leaving money on the table!! Knowing your ideal target market is not just for those marketing wizards. If you know who comes to your restaurant, how much they make, how old they are you can better spend your advertising dollars to attract the RIGHT people. 

In this episode I’m breaking down not only how you can find your ideal target market but why it’s so important. I’ll be using real life examples and truly paint the picture for you how to use this as a strategy for your restaurant! 

Listen to the episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

Are you always thinking of ways to incorporate local ingredients into your restaurant?

According to the National Restaurant Association, one of the ​top three ​culinary trends of 2020 will be scratch made items. This means that consumers are looking for fresh, high quality meals with few premade items on their plates.  

In this episode, I’m breaking down three ways you can incorporate those local farms into your restaurant and how to build up excitement so more people come to eat at your restaurant! This episode is a can't miss! Check to listen! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

Let’s be honest, we all enjoy playing with our food sometimes. What do I mean by that? Interactive Dishes. 

An interactive dish is when you get to be part of the cooking experience. This could be anything from pouring melting chocolate over your dessert or getting to build your own bloody mary drink instead of just getting something standard. 

Creating interactive dishes and adding interactive elements to your restaurant can keep customers coming back for more. In this episode I’m breaking down 3 easy ways you can add interactive dishes to your menu and how it can have a long term effect to your restaurant! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

This week we are talking about one of my favorite strategies. Soft Launches. 

One of the reasons I love this strategy is because it can be used for new restaurants and establishments already in business. A soft launch is an event where you showcase the best of your menu and solicit customer feedback ahead of launching a new menu, or staging a grand opening.

This episode is going to break down how to use soft launches and some key strategies you need to be doing when you do a soft launch! Check out the episode here! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

Are you getting engagement on your Instagram stories? 

Instagram stories are the best way to increase engagement on your page from the community and potential customers. Stories are one of my favorite things because it brings your followers together and builds your community.

In this episode I’ll be breaking done three ways you can build up your engagement on Instagram. This is going to be a gam changer for you and I can’t wait for you all to start using these strategies! If you enjoy this episode, let me know! I’ll be able to create more content around this! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

You may have heard the term plant-based diet and been wondering, what exactly does this mean? Who exactly is adopting this diet? And how should my restaurant be prepared to serve these customers?

Plant-based diets are different from vegetarianism and veganism. Someone eating a plant-based diet is eating most of their nutrition from plants, but may still consume animal products such as meat, dairy, and eggs. Decidedly different from veganism, those eating a plant-based diet are likely to do so for the known ​health benefits​ rather than ethical quandaries . 

In this episode I’m going over exactly what each diet is and how you can incorporate these diets into your restaurant to get more people into your establishment. Make sure you listen all the way to the end! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there! 

What is Wifi Marketing?

Some of you may know this term, and most of you might be new to it! Wifi Marketing in the Food and Hospitality industry is a really great way to get your customers email information to send out digital promotions and emails in exchange for FREE wifi!

Now, the biggest question I get with this strategy is does it even work and do I need to use it. Well, in this episode of Scratching the Service I’m breaking down exactly what this strategy is and how you can use it in your industry TODAY. With what is happening in the world right now, this strategy could be a game changer for you!

Make sure you tune in and subscribe for new episodes each week! 

Connect with me:

Instagram: @sheranechen

Facebook: @sheranechenconsulting 

Twitter: @sheranechen

Want to keep the conversation going?! You can head over to www.sheranechen.com/community and get free restaurant marketing training each and every week. This community is filled with other like minded restaurant owners who are looking to scale their online brand. I can’t wait to see you there!