Sean Michael Lewis talks about podcasting for your screen printing business, and how you don't want to miss out on the opportunity. 

Understanding pull versus push sales/marketing is an important part in your growth strategy. It is critical to make sure you understand the impact both can have on your business. 

The customer experience is a critical part in growing your screen printing business. If it is a hassle and complicated process, consumers will look for other options. Sean Michael Lewis shares an experience to a first time visit of Crumbl, which is an upcoming Cookie Franchise. 

Check out this episode of improving the customer experience on Screen Printing Marketing. 

Sean Michael Lewis talks about the importance of having an outside sales professional for your screen printing business. This is one of the most effective ways to grow your business and maintain the growth through real relationships. 

Do you realize how massive your screen printing business can be? It is critical to understand that the world of offering promotional items to your customers is a massive opportunity. One that does not require you to inventory or stock any products, but can be ordered to each individual request. 

Too many times we do not take advantage of the relationships with ASI, Sage, PPAI and many others. Check out the latest episode of Screen Printing Marketing. 

Have you ever worked a sales job where commission was capped? It is important that when building your sales team for your Screen Printing Business, you do not cap commission opportunities. 

It is important to make sure that when hiring a sales professional for your Screen Printing Shop, that you follow a format that uncovers and sets someone up for success. Asking key questions and having candidates produce a target list can make or break the end results. Be sure to subscribe and never miss an episode of Screen Printing Marketing. 

Sean Michael Lewis gives a shoutout to all the screen printers and wishes everyone a safe and happy Fourth of July. Lots of exciting episodes coming soon, so be sure to subscribe. 

It is important to understand when building a target list for new business relationships that you do not neglect the sales cycle. 

1. Pre-Approach

2. Approach

3. Needs Analysis

4. Presentation

5. Validation

6. Closing

7. Follow Up Engagement

Each point of contact should thoroughly be taken though this process to maximize the ultimate results. 

Sean Michael Lewis continues to develop a local target list for Tier Level Threads and Stuff. With the contact list breaking over 140 contacts today, be sure to subscribe and follow to watch the journey through the sales cycle. 

Watch on YouTube for the full video: https://youtu.be/LnPqIMr1gaU