Screw It Just DO It with Alex Chisnall

Would you walk away from the peak of your career while you were still winning?In this Thursday Founder Classic episode of Screw It Just DO It, former England and British & Irish Lions rugby star George Kruis shares why he made the "ballsy call" to retire at age 32 to go all-in on his wellness brand, fourfive. Instead of waiting for physical decline or retirement to figure out what comes next, George built businesses alongside elite sport and chose to "leave the party a touch early.

"In this Founder Classic, George breaks down:• Why you shouldn't wait for one chapter to end before starting the next• Moving from elite sport where everything is done for you to entrepreneurship ("school on steroids")• The £40,000 retail kiosk failure and what real customer validation actually means• How to transition from founder-does-everything to building a specialist team

Key Takeaways

• Don't wait until you're forced to change to figure out your next chapter

• Real validation isn't 3 or 4 people telling you an idea is good—it's real market demand

• Transitioning from elite performer to beginner requires humility and rapid learning

• Leaving on your own terms gives you control over your legacy and future

🎧 Listen to the full episode of Screw It Just DO It

🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

What happens when you decide to jump off a cliff and start a business at 47 as a single mother of two?In this episode of Screw It Just DO It, Louise Hill, Co-founder of GoHenry, shares the incredible story of turning a simple parenting headache—her kids spending all her money on iTunes—into a fintech powerhouse serving millions of children across the UK and US.Louise reveals the raw, unvarnished reality of building GoHenry :• Facing 60 to 70 initial rejections and surviving a 103-pitch fundraising round

• Why she has "never balanced" work and family life, and why founder guilt is universal• Discovering her own name was the #1 "Single Point of Failure" in her company• How asking the "dumb question" allowed her team to challenge accepted financial wisdom• The mission to make every kid smart with money and add £7bn to UK GDP

Key Takeaways

• You don't need to know everything before you start—learn by asking questions

• Why testing "fake front doors" beats endless analysis paralysis

• How early financial education buys children time and options for their future

• Why the founder will always be the best storyteller for their business

🎧 Listen to the full episode of Screw It Just DO It

🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

What does it take to walk away from a 21 year Royal Marines career and bet everything on a business you know almost nothing about?

Stephen Howarth, co founder of Jöttnar, shares the story of failing his dream at 17, deliberately toughening himself up at sea, and eventually earning his place in the Royal Marines. Two decades later, he faced a completely different challenge: entrepreneurship.

With his co founder Tommy, Stephen entered the outdoor clothing industry with little commercial experience, despite knowing they realistically needed £3 million to build the business properly. Instead, they started with just £60,000 and went years without a salary.

From failure and resilience to founder pressure, risk, leadership and planning, this is a story about choosing the harder path and turning ambition into action.

“Build your roadmap. Make your map.”

Kareem Raslan went from working in banking to building a global e-commerce business serving over 100,000 customers across 30 countries. In this episode, Kareem shares how he and his co-founder started by selling just 25 pairs of adjustable dumbbells from his parents’ garage during COVID, scaled through Shopify and Amazon, and eventually expanded across Europe. He explains why taking action matters more than finding the perfect business idea, the lessons he learned from expanding internationally, building supplier relationships in China, and the importance of understanding unit economics. Kareem also reveals why he regrets not leaving banking sooner and shares practical lessons for founders looking to scale globally.

🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.
🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

They were already at the top of their sport. Then they removed the safety net.
The Athertons had spent decades becoming one of mountain biking's most successful families.
But rather than simply continuing with the security of a global bike sponsor, they took an enormous risk: build their own.
Atherton Bikes launched in 2019. They developed and raced their own 3D-printed bikes, bought a mountain and forest to create their own bike park — and ultimately put a World Champion on a British-built Atherton bike.
In this Founder Thursday Classic, Rachel Atherton, Dan Atherton and Atherton Bikes CEO Dan Brown talk about obsession, resilience, calculated risk and why sometimes success requires committing everything.
The lesson?
There comes a point where you can't make the outcome certain.
You calculate the risk.
You commit.
And you Screw It Just DO It.

At 17 years old, Thomas Robson-Kanu was told his football career might be over.Instead of accepting it, he researched natural nutrition with his father, created a raw turmeric formula, and went on to play in the Premier League and represent Wales at Euro 2016.When customers started reporting life-changing results from his homemade blend, he decided to launch The Turmeric Co. When manufacturers said his product couldn't be made at scale, he built his own factory. And when football clubs offered him new contracts, he walked away to build a lasting legacy.Key Takeaways• How to pivot when experts tell you your dream is over• Why building your own manufacturing can be the ultimate competitive advantage• How to shift leadership styles from "master chess player" to "master gardener" as you scale• Why over-analysis causes paralysis and how to take immediate actionThis episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth.Find out more at https://moltenventures.comJoin us at the Festival of Entrepreneurs, 3 and 4 November at the NEC Birmingham.https://festivalofentrepreneurs.co.uk

Before Deliciously Ella became one of the UK's best-known wellness brands, it was simply a community.

In this Founder Classic, Matthew Mills, CEO and co-founder of Deliciously Ella alongside Ella Mills, explains why building trust came before building products—and how putting the community first shaped every stage of the company's growth.

Everyone is talking about AI.
But this conversation isn't really about AI.
It's about something far more valuable.
How founders spot opportunities.
How they recover from failure.
Why they pivot.
And why the best entrepreneurs don't fall in love with their solution—they fall in love with solving a real problem.
In this episode Sammy shares lessons from multiple startups, fundraising, scaling and building Mucka AI.
If you're building a business, the founder lessons in this conversation are far more valuable than the technology itself.

This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth.Find out more at https://moltenventures.comJoin us at the Festival of Entrepreneurs, 3 and 4 November at the NEC Birmingham.https://festivalofentrepreneurs.co.uk

Dom McGregor helped build Social Chain into one of the UK's most talked-about businesses.

Behind the success, he was struggling.

In this Founder Classic, Dom opens up about addiction, hitting rock bottom, rebuilding his life and why the hardest day he ever experienced ultimately became the most important.

Charlotte Lee and Olivia Bishop didn't set out to build a swimwear brand—they were simply frustrated customers.

After struggling to find stylish, high-quality swimwear without paying expensive shipping and import duties, one simple question changed everything:

"Why don't we just do it?"

In this episode of Screw It Just DO It, they share how they built Toco Swim with no fashion background, while working full-time as accountants, and why taking action before feeling ready made all the difference.

In this episode, we discuss:

• Starting before you're ready.

• Building a business alongside full-time jobs.

• Learning an industry from scratch.

• Growing through customer feedback.

• Choosing sustainable growth over outside investment.

  
  

If you've ever had an idea but questioned whether you were experienced enough, this conversation is for you.

🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk