What if I told you how to get 1 MILLION FOLLOWERS in 30 Days?

Gave you the exact blueprint for how to build a brand so successful that you become an innovation strategist for Fortune 500 companies, other global brands, and celebrities to unlock value and transform their businesses?

This week I interviewed Brendan J. Kane, author of “1 Million Followers” and “Hook Point: How to Stand Out in a 3-Second World”, to share how he has helped scale brands to stand out in the noisy world we live in.

With an extensive client list including the personal brand of Taylor Swift, he has repeatedly backs up his methods to successfully build a brand with purpose. This is one episode you won’t want to miss!

Resources Mentioned:

-[Book] Hook Point: https://amzn.to/3wYzXOh

-[Book] One Million Followers: https://amzn.to/2OYCIyc

-2021 Content Calendar: www.thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- How a Hook Point can leverage your message to ignite brand growth

- Why overstimulation has created a need to hook your audience on value

- The invaluable focus of treating your brand as a business

- Social media followers and the transition to in-person connections

- Where most personal brands fail and how you can succeed

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

Guest: Brendan J. Kane

-Instagram: www.instagram.com/brendankane

-Website: https://book.hookpoint.com

-Facebook: https://www.facebook.com/BrendanJamesKane

How do you take your pain...and turn it into your purpose? Is it possible to leverage your struggle...to become your strength leading your story and even an influential personal brand?

In part 2 of this interview with Brian Tevis of True Rest Float Spa of Pittsburgh, we dive into the how for scripting your brand through clarifying your message to make impact.

Resources Mentioned:

-2021 Content Calendar: www.thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- How to turn your struggle into your strength

- The power of story in sharing solutions to your tribe's pain points

- A real talk walk-through process in how I help to Script Your Brand

- How to merge your passion and skill to serve our audience as a brand

- Online course and community for YOU to Script Your Brand

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

Guest: Brian Tevis

-Instagram: www.instagram.com/podsquadrecovery

-Business Instagram: www.instagram.com/truerestpittsburgh

-Facebook: www.facebook.com/TrueRESTWexford

-Website: www.truerestfloatpittsburgh.com

Drug addiction is real, and it’s affecting millions of people daily. When one man decided to turn his struggle with addiction into his strength to show what’s possible, he built an entire personal brand around recovery.

On this episode of The Fit Pharmacist Healthcare Podcast, I am joined by the inspiring Brian Tevis who has chosen to use his pain to fuel his purpose in both his career and life calling—which have become one and the same. His journey through addiction, growing a purpose-driven personal brand, and creating a community in this two-part podcast interview, Behind the Brand of PodSquad Recovery.

Resources Mentioned:

-2021 Content Calendar: www.thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- A real talk story behind the life of addiction

- Extreme ownership in starting your recovery journey and growing your brand

- How to turn your pain into your purpose in service for others

- Float therapy: what it is and how you can use it in branding, pharmacy, and life

- Why “do the work” is so often misunderstood and what it really means

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

Guest: Brian Tevis

-Instagram: www.instagram.com/podsquadrecovery

-Business Instagram: www.instagram.com/truerestpittsburgh

-Facebook: https://www.facebook.com/TrueRESTWexford

-Website: www.truerestfloatpittsburgh.com

Pharmacy is evolving at a seemingly exponential rate—and with all of that change requires staying with the times to sharpen your skillset. One of the OG’s, or GOAT in that space is the one and only PharmacyTimes, which may seem like it’s “just a magazine”—but there is SO much more value beyond that cover!

In this episode of The Fit Pharmacist Healthcare Podcast, I am joined by fellow pharmacist and Executive Vice President of Pharmacy Advocacy at PharmacyTimes Ed Cohen, PharmD, FAPhA, who shares the story of one of the most influential brands in the pharmacy space, on how since 1897 this organization has been on the forefront of innovation create the resources for our profession to dispense our full potential.

Resources Mentioned:

-2021 Content Calendar: www.thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- How PharmacyTimes leverages adversity to create innovation for pharmacy

- The power a personal brand has for pharmacy professionals worldwide

- Strategies PharmacyTimes has used through COVID to pivot and dispense value

- The future of pharmacy development for students and pharmacists

- Resources created for the profession to advance your career and thrive

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

Guest: Ed Cohen, PharmD, FAPhA

-Instagram: www.instagram.com/pharmacytimes

Resources for:

• Community Pharmacists: https://www.pharmacytimes.com/clinical-role/retail

• Health-System Pharmacists: https://www.pharmacytimes.com/clinical-role/hospital

• Oncology Pharmacists: https://www.pharmacytimes.com/clinical/oncology

• Specialty Pharmacists: https://www.pharmacytimes.com/clinical-role/specialty-pharmacy

• Pharmacy Technicians: https://www.pharmacytimes.com/clinical/pharmacy-tech

• Student Pharmacists: https://www.pharmacytimes.com/student-voices

You have less than 3 seconds to capture someone’s attention—and the fastest-growing influencer in healthcare is this week's guest to show you HOW to stand out.

Our unlimited access to information and entertainment has made it even more difficult to get our message out to those who need it, adding yet another layer of competition into our healthcare space. The hands of time to figure this out continue to go Tik-Tok, and therein may lie your solution as today’s guest will share with you in this interview.

The fastest-growing influencer in healthcare is none other than the video Rockstar @docschmidtIG, AKA, Ben Schmidt, a GI doc who likes to make videos!

When I say make videos, I mean, MAKE VIDEOS. As of this interview, he has 242.3K followers on TikTok from 239 videos he’s made, and 36.4K followers on IG from his only 73 posts.

Those numbers are astounding, not to mention the rate of growth he continues to scale exponentially—so in this interview, I am taking you with me to go Behind the Brand of docschmidt to learn how he’s doing it, what tips he has to share that work, and the impact his personal brand is having on his healthcare career.

Resources Mentioned:

-Full Year of Free Content Planning: thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- How to create viral videos on TikTok

- The secret of repurposing your content to grow your brand presence

- Best practice tips to integrate into your content creation

- Simple strategy (and free resource) to hack your content creation

- The importance of identity in choosing your personal brand message

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Guest: Ben Schmidt, MD

-TikTok: https://www.tiktok.com/@docschmidt

-IG: https://www.instagram.com/docschmidtig

-YouTube: https://bit.ly/3bTW5AU

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

-Podcast: www.thefitpharmacist.com/podcast

Most personal brands fail—they start off excited, motivated, and full of wonderful expectation. And that’s part of why they fail.

There are, however, those few personal brands that DOMINATE their niche, drive real results and outcomes for the people they exist to serve, and are genuine influencers evidenced by the lives they improve, not the likes they elicit.

So…WHAT IS THE DEAL?! What are these brands doing that empower them to go the distance, outlast their competition when their space seemed oversaturated?

WARNING: That’s exactly what I share in a super deep dive of #realtalk on this week’s episode of The Fit Pharmacist Healthcare Podcast. I will not waste your time with what is trending—I will only dispense the timeless truth that you may not want to hear, but need to hear.

Your destiny of greatness depends on it! All you have to decide is if you’re going to put what I share into practice.

Resources Mentioned:

-Full Year of Free Content Planning: https://thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- Why most personal brands fail long-term

- The biggest commitment that successful brands make

- Specific areas to focus on when building your personal brand

- How to push through adversity when you face setbacks to your growth

- Free resource for yearlong content planning (see link in show notes)

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

-Podcast: www.thefitpharmacist.com/podcast

My pharmacy journey began in a bird store. Yes: it’s true!

The most important skill that a pharmacist can learn—the core foundation of what the pharmacist-patient relationship is based on that roots your success in pharmacy began for me when I was 15 years old at my very first job.

I had the honor of going back to where it all started to interview my first boss to share how—and why—the most essential skill you’ll ever develop as a healthcare professional is learned through understanding and loving people.

Resources Mentioned:

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- The most essential skill for your pharmacy practice

- How to develop the foundation of your patient counseling expertise

- Where The Fit Pharmacist story began

- How you can use every opportunity to grow your personal brand

- The importance of connection and serving people to establish your personal brand

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

The pharmacy can be an incredibly negative place—full of horror stories that make you feel like you can’t even keep it together! BUT…there’s another side to the story.

While all of those challenges DO happen, there’s another side of pharmacy that’s not talked about—the Doses of Hope; the stories of patients showing genuine kindness to us in the profession at moments when we need it most.

THIS, is the Kindness Chronicles: real stories from pharmacists, pharmacy students, and pharmacy technicians when you were at your lowest point…when you felt like there was no hope…when you felt like you were at your breaking point…you had a breakthrough.

There was a moment when an unexpected blessing appeared, and a patient who you didn’t expect expressed genuine appreciation and care that gave you that little spark of hope that fueled you with hope when you needed it the most in your practice.

Resources Mentioned:

-Instagram Post & Stories: https://bit.ly/3aUTR3T

-Power Questions to Flip Your Script: https://thefitpharmacist.com/questions

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- How one small act of kindness can turn around your entire day

- Why unexpected blessings are meant to be shared with others

- Strategy to grow your gratitude in your pharmacy practice

- Spreading the message of kindness through the most challenging time of pharmacy

- Call to share YOUR story of kindness and keep this story going!

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

Rejection is one of the biggest barriers to building your personal brand. Pair that with the feeling of “I’m not ready yet”, and you have the most common reasons that block healthcare professionals—especially pharmacy students—from scripting their dream career.

This week’s guest on The Fit Pharmacist Healthcare Podcast shares how he overcame adversity, turned his pain into his purpose, and leveraged innovation to begin Scripting his brand in pharmacy school.

Mohammed M Fredericks, PharmD, MSHI, shares his journey and top tips he used to breakthrough his own barriers that began when he lost his cousin to a medical error, forged his passion to pursue a healthcare career with a focus in process improvement and patient safety that was defined in that moment. The strategies, mentorship, and journey he shares began as a pharmacy student that he now leverages as a PharmD and pharmacist resident in creating his personal brand.

Resources Mentioned:

-2021 Content Calendar: www.thefitpharmacist.com/contentcalendar

-Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com

Main Points From this Podcast:

- Why pain can serve your biggest purpose in helping others

- How to get started to build your personal brand

- Why pharmacy school is such an excellent environment for scripting your brand

- Strategies to overcome obstacles and advance your pharmacy career

- Key resource to get started in scripting your brand

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

Guest: Mohammed M Fredericks, PharmD, MSHI

-Instagram: www.instagram.com/dr.mofredrx

-LinkedIn: https://www.linkedin.com/in/mohammedfredericks

There is a lie that has been going on in pharmacy that needs to be addressed.

It has been robbing both pharmacy students and pharmacists of scripting their dream careers, and it is entirely FALSE.

The lie that people who have achieved great success and influence are "self-made" is completely MADE UP! So many pharmacy professionals are struggling with setbacks, adversity, and hardship and give up on their dreams because they believe the greatest illusion of all-time: that if they can't handle it all on their own, they're not cut out for it, and so give up on the pursuit of their dreams.

In this episode of The Fit Pharmacist Healthcare Podcast, I'm dispensing a dose of #realtalk to break down the BS on the concept of being "self-made" and take you behind the curtain of how you can break through your barriers without having to rely on this lie!

Resources Mentioned:

-Gen-Z Pharmacist Book: www.thefitpharmacist.com/book

-2021 Content Calendar: www.thefitpharmacist.com/contentcalendar

-Personal Brand eCourse: www.scriptyourbrand.com

Like The Fit Pharmacist on Facebook:

www.facebook.com/fitpharmfam

Main Points:

-The illusion of being "self-made" and why it's a lie

-How people of success and influence overcame obstacles with a team

-Why the mountain you are carrying you were only meant to climb

-Peeling back the lie of having to do it all on your own

-Workbook to create your breakthrough & script your dream career

Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC

-Website: www.thefitpharmacist.com

-LinkedIn: www.linkedin.com/in/fitpharmfam

-Instagram: www.instagram.com/thefitpharmacist

-YouTube: bit.ly/2x2urwl

-Podcast: www.thefitpharmacist.com/podcast