Scroll Sessions

In this engaging episode of Scroll Sessions, hosts delve into the multifaceted world of the Space Station with co-founder Sean Holladay. Beyond just a gaming or integration platform, Space Station encompasses a wide range of ventures from CPG brands to esports, showcasing a dynamic approach to business growth and diversification. Sean shares insights on the evolution of Space Station, highlighting key ventures like spacestation.com, investment strategies, and the inception of innovative projects such as crowd mics and nodal power. The conversation also touches on the importance of relationship-building, adapting to market needs, and the personal drive necessary to navigate entrepreneurial challenges. Through stories of investment successes, building a brand culture, and leveraging connections, this episode offers valuable lessons on entrepreneurship, persistence, and the power of a diversified business model.

https://www.linkedin.com/in/seanholladay/
https://www.spacestation.com/

Part 2 of Episode 2 (Season 2) of Scroll Sessions!

Shane and Dan continue their deep dive into the world of entrepreneurship, particularly focusing on the vibrant startup scene in Utah. Following the enlightening conversation from part one, this episode further explores personal stories, startup strategies, and the ever-evolving landscape of business innovation.

Shane and Dan kick things off by highlighting the remarkable journey of startups in Utah. From tales of overcoming adversity to innovative breakthroughs, they share insights into what makes Utah a hotbed for budding entrepreneurs. They engage in a lively debate on essential topics for any startup enthusiast, including investment strategies, growth hacking, and the importance of community support. Shane and Dan discuss companies like Pressed Floral and Opt Connect, revealing the stories behind these enterprises' success. The hosts discuss the unique challenges and triumphs of operating in niche markets, emphasizing how creativity and problem-solving lead to outstanding results.

Dan and Shane switch gears to reflect on personal anecdotes and experiences. They share their own entrepreneurial journeys, the highs and lows, and the lessons learned along the way. This segment is rich with advice for newcomers and seasoned business owners alike, focusing on the importance of adaptability, continuous learning, and community engagement.

Shane and Dan discuss the future of entrepreneurship in Utah and beyond. They speculate on emerging trends, the role of technology in shaping new businesses, and how the next generation can prepare for the challenges ahead. The episode closes with a call to action for listeners to engage, innovate, and contribute to their local startup ecosystems.

https://www.linkedin.com/in/danielmpage/
https://www.linkedin.com/in/shanehickenlooper/
https://joinscroll.com/

Part 1 of Episode 2 (Season 2) of Scroll Sessions!

Season 2 of Scroll Sessions is coming in hot. Hosts Shane Hickenlooper and Dan Page return with renewed energy and insight. Broadcasting from a new studio right across their office in Kaysville, courtesy of the Catalyst program at Davis School District, they delve into the exciting world of entrepreneurship, reflecting on their personal journeys, and discuss the evolution of their digital marketing agency, Scroll. The episode starts with an appreciation of their new surroundings and its significance in fostering local talent and innovation.

As they navigate the conversation, Shane and Dan candidly share their contrasting high school experiences and the unconventional paths that led them to entrepreneurship. The discussion reveals how personal necessity, desire for independence, and early work experiences shaped their entrepreneurial mindset. They reflect on the initial days of Scroll, its founding principles, and how client needs drove the direction of their services from web design and SEO to a comprehensive digital marketing strategy.

The episode takes an exciting turn as the hosts discuss the current state of Scroll, highlighting its growth from servicing local businesses to managing substantial projects and clients. They emphasize the importance of adaptability, continuous learning, and staying ahead of industry trends. As they ponder the future of Scroll, Shane and Dan share their vision for 2024, contemplating creating a white-label marketplace, further developing overseas staffing, and continuing to refine their service offerings to better serve a diverse clientele.

In closing, the hosts tease the upcoming season of Scroll Sessions, promising an array of intriguing guests from different entrepreneurial backgrounds, including local successes and industry leaders. They express their excitement for the journey ahead and invite listeners to provide feedback and suggest potential guests. As the first episode of season two wraps up, "Charting the Course" sets the tone for a season filled with inspiring stories, practical advice, and a deep dive into the entrepreneurial spirit that drives innovation and success.

Tune in to "Charting the Course: The Entrepreneurial Journey of Scroll - Season 2, Episode 1," for an intimate look into the world of entrepreneurship, the growth of a digital marketing agency, and the future of business innovation.

https://www.linkedin.com/in/danielmpage/
https://www.linkedin.com/in/shanehickenlooper/
https://joinscroll.com/

Join us in a riveting episode with Catherine Bennett, a marketing maven and the driving force behind iMpact Utah's significant contributions to the manufacturing sector. In this podcast, Catherine will share her journey from the dynamic world of global marketing communications to spearheading innovative strategies in Utah's manufacturing industry. She'll delve into the challenges manufacturers face, from the constant firefighting due to numerous people, parts, and processes, to the struggle of being perpetually reactive rather than proactive.

Catherine's role in iMpact Utah revolves around creating alignment in every area of manufacturing businesses, from financials and human resources to manufacturing automation. She explains how alignment not only boosts profits but also enhances employee satisfaction and retention. With a successful track record of increasing Utah manufacturing sales by over $690 million and saving millions more, her approach has reshaped the way manufacturing companies operate, emphasizing the strategic placement of messaging and the importance of being agile and informed in decision-making.

Beyond her professional achievements, Catherine opens up about her life as a mountain mama to three little ones, balancing the demanding roles of leadership with the joys and challenges of motherhood. She shares her personal insights on being a chronic list maker, hiker, and night owl, and how her affinity for dry humor and good pickles enriches her daily life. Listeners will get a glimpse into how she manages to shift gears from changing diapers in the morning to leading high-stake marketing strategy sessions by noon, all while maintaining her passion and drive.

Finally, Catherine discusses her foundational beliefs in the power of messaging strategy—how the right words, shared in the right places and times, can forge meaningful connections and drive sales. She'll reflect on her early career in marketing, leading a boutique agency, and her evolution into a leader who thrives on creativity and guiding a team of talented individuals. This episode is not just about the triumphs of a marketing leader; it's about the journey of a woman who continually adapts, inspires, and leads with vision, wit, and an unwavering commitment to excellence in both her professional and personal life.

https://www.linkedin.com/in/catherinebennettmpc/
https://impactutah.org/
https://www.backpackmarketing.com/

In this illuminating episode, we dive deep into the world of marketing, entrepreneurship, and mentorship with the experienced and multi-faceted Pete Larkin. Pete shares his journey from facing rejections in film school to becoming a marketing maven, responsible for over $50M in marketing-sourced revenue. He discusses his early days of freelancing, his pivotal move into the marketing sphere, and the critical failures that surprisingly steered him towards success.

As a father of four and an avid outdoor adventurer, Pete's story isn't just about professional triumphs; it's a testament to balancing personal passions with a demanding career. Co-founding Parlay, he addresses the common pain points in software procurement and revolutionizes the B2B SaaS world with a "buy now, pay later" model. He talks candidly about the challenges and breakthroughs in establishing Parlay, emphasizing the power of flexibility in payment options and how this model can significantly expand a company's customer base and operational funds.

Pete's involvement with Silicon Slopes and his role as a mentor and adjunct professor showcase his commitment to giving back to the community. He reflects on the importance of mentorship, continuous learning, and the unique, supportive nature of the Utah business ecosystem. Listeners will gain insights into the strategic shifts necessary for marketing success, the value of specializing and then diversifying skills, and the critical role of perseverance and adaptability in entrepreneurship.

This episode is a treasure trove of wisdom for aspiring marketers, entrepreneurs, and anyone eager to understand the complexities of navigating a successful career while fostering community growth and personal fulfillment. Tune in to learn from Pete Larkin's inspiring journey, discover the innovative approach of Parlay, and perhaps find the nudge you need to make your next bold move in the world of business and marketing.

https://www.linkedin.com/in/peteralarkin/
https://paywithparlay.com/

In this inspiring episode of the Scroll Sessions Podcast, we delve into the remarkable journey of Matthew Holman. From facing incarceration at a young age to becoming a formidable figure in the e-commerce and marketing world, Matthew's story is a testament to resilience and transformation. He shares insights into his first job in a prison print shop, leading to his passion for e-commerce - a blend of technology, buyer behavior, and rapid innovation.

Matthew discusses the inception of Commerce Catalyst, an e-commerce and marketing community, and his deep involvement in subscription-based business models through his work at qpilot and Subscription Prescription. His insights into customer retention, business growth, and leveraging community networking offer valuable lessons for entrepreneurs and marketers alike.

A pivotal part of the podcast is Matthew's candid reflection on his incarceration experience, emphasizing empathy, continuous learning, and the power of education in reshaping lives. This episode not only explores the intricacies of e-commerce and community building but also highlights the profound impact of personal growth and second chances in professional success.

https://www.linkedin.com/in/holman-matthew/

Dive into the fascinating journey of Mitch Whiting, a former corporate employee at Walmart who made the bold leap into the world of life coaching. In this episode, Mitch shares his transformative story, revealing how he transitioned from the predictability and security of a corporate job to the thrilling, yet challenging realm of life coaching. He discusses the pivotal moments and insights that led him to pursue a more fulfilling career, one that not only aligns with his values but also allows him to impact others positively. Mitch's journey is a compelling tale of self-discovery, resilience, and the pursuit of true passion in one's professional life.

Listeners will gain valuable insights into what it takes to be a successful life coach. Mitch opens up about the realities of the profession, including the personal and financial rewards that come with helping others achieve their fullest potential. He shares the surprising revelation of making more in 10 hours of coaching than in a traditional 40-hour work week, underscoring the lucrative and satisfying aspects of this career path. Moreover, Mitch delves into the nuances of being an 'accidental entrepreneur' and how this role has shaped his approach to both business and personal growth.

Beyond the realms of career and entrepreneurship, Mitch speaks to the heart of finding purpose and happiness in life. He discusses strategies for high performers who struggle to find fulfillment, offering advice on how to build meaningful relationships and maintain a balance between work and personal life. This episode is not just a career guide; it's a roadmap to living a more passionate, purposeful, and balanced life, as Mitch shares the simple yet effective strategies he uses to help his clients achieve daily progress and deep connections in their relationships.

https://www.linkedin.com/in/mitchwhiting/

Step into the world of John Dye, a seasoned marketer whose passion lies at the intersection of creative strategy and cause-driven endeavors. In this enlightening episode, John recounts his journey from serving as the President of Fluid Studio to leading marketing strategies for dōTERRA, detailing the challenges and the toll it took on his personal relationships. As we delve deeper, we uncover the nuances that make creative work resonate, especially when it’s geared towards non-profits and entities with a mission to uplift and inspire.

John's unique expertise shines through as he shares his experiences in marketing for religious organizations, notably The Church of Jesus Christ of Latter-Day Saints. Dive into the backstory of impactful social media campaigns such as 'I’m A Mormon,' 'Light the World,' and 'World's Largest Nativity.' John provides insights into the balance of authenticity, strategic outreach, and the role of influencers in amplifying these faith-based messages to a global audience.

Beyond the campaigns and strategies, John’s passion for education and community involvement is evident. With a rich history of teaching at institutions like Brigham Young University and his active involvement in various community organizations, John embodies the spirit of giving back. Whether you're a marketer, a creative, or someone intrigued by the interplay of faith and digital outreach, this episode promises a tapestry of insights, stories, and lessons from a leader in cause-based marketing.

Find John Dye below: 

https://www.linkedin.com/in/dyejo/
https://skylight.org/

Dive into the intricate world of creative direction with Elliot Beeson, a seasoned creative leader and the inspirational force behind renowned brands. In this illuminating episode, we traverse Elliot’s multifaceted journey from a passionate entrepreneur owning a creative business to becoming a pivotal employee at one. With a reservoir of experiences spanning advertising, digital & direct marketing, branding, and more, Elliot shares insightful reflections on what fuels compelling creative work and how authenticity and inspiration are the linchpins in eliciting the best out of creative teams.

Explore the essence of Grounded Co, a creative haven driven by an obsession to craft brand narratives that forge cult-like followings. With two decades of mastering brand positioning, content production, product marketing, and more, Grounded Co’s prolific portfolio is a testament to their unrelenting pursuit of designing content that converts. Elliot offers a window into the strategic mindscape of Grounded Co, revealing the meticulous processes and innovative thinking that have propelled brands like Dixxon Flannel Co, Breville, and GoPro to stellar heights.

Beyond creative methodologies and brand building, this episode delves deep into the personal realm of entrepreneurship. Elliot unveils the myriad layers of his personal journey, shedding light on the toll and triumphs of entrepreneurship. Whether you’re a creative enthusiast, a budding entrepreneur, or someone fascinated by the symbiosis of creativity and brand evolution, this episode is a rich tapestry of insights, stories, and inspirations waiting to be unraveled.

Find Elliot below: 

https://www.linkedin.com/in/elliotbeeson/
https://www.elliotbeeson.com/
https://www.instagram.com/elliot_beeson/
https://www.facebook.com/elliot.beeson/
https://www.linkedin.com/company/thegroundedcompany/

Join us on a journey through the high-stakes world of sales with Taylor Weeks, a seasoned VP of Sales at Onset Financial, whose career trajectory is nothing short of remarkable. In this episode, Taylor takes us from the early days of selling insulation to his strategic climb up the corporate ladder, culminating in his current role where he has been a catalyst for unprecedented growth. Taylor divulges the key habits and strategies that have allowed him to thrive in the sales industry, emphasizing the importance of schedule optimization and a robust work ethic for an account executive's success."

Dive deep into the essence of what makes an exceptional account executive as Taylor shares his insights on the sales frameworks and leadership principles that have not only propelled his career forward but also fueled the leap from $30M to $600M in company growth. His story is a testament to the power of dedication and the value of nurturing relationships in building a successful sales career. Taylor's personal narrative is packed with valuable lessons for anyone looking to elevate their sales game or lead a team to victory.

Throughout a decade-long tenure at the same company, Taylor has not only witnessed but also contributed to its evolution and extraordinary success. This episode isn't just about sales tactics; it's a comprehensive guide on leadership in sales and the art of turning transactions into lasting partnerships. Whether you're starting out, scaling up, or leading the charge, Taylor's experiences offer a blueprint for building a career that's both rewarding and impactful.

https://www.linkedionsen.com/in/taylor-weeks-31158253/
https://www.onsetfinancial.com/