Dive Shop Ownership is rarely a straight line, and Jeff McNutt’s journey proves just how dynamic a career in the scuba diving industry can be. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Jeff McNutt, owner and contributor at Dive BVI, shares how a college dive program in Texas led to managing a U.S. dive shop, working with major training agencies and liveaboards, and ultimately co-owning one of the premier dive operations in the British Virgin Islands.

Jeff walks us through the early experiences that shaped his approach to Dive Shop Ownership, including professional training, retail management, group travel, and instructor development. He explains how these foundational years prepared him for life in the Caribbean, where Dive BVI has built a 50-year legacy focused on professionalism, safety, and exceptional diver experiences.

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

College scuba programs represent one of the most overlooked growth opportunities for dive shops and independent instructors, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, Tec Clark explains exactly how to access that market.

With decades of experience building and managing university dive programs, Tec Clark, founder of Scubaguru Academy, breaks down how dive professionals can successfully partner with colleges and universities through his Campus Edge program. From academic diving and recreational credit classes to scuba clubs, pool leasing, and risk-managed support services, this conversation reveals practical, proven strategies that work inside the university system.

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Diving with a Purpose CARES Initiative takes center stage in this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring Kramer Wimbley, board member of the nonprofit Diving with a Purpose (DWP). This conversation explores how purpose-driven diving, maritime archaeology, and coral restoration intersect with real opportunities for dive retailers, professionals, and traveling divers.

🕐Timestamps:

00:00 Intro & Marketing Minutes welcome

00:30 Introducing Kramer Wimbley & Diving with a Purpose

01:10 Origins of DWP and maritime archaeology work

03:15 How dive shops and groups can get involved

04:25 Mission travel destinations and custom group trips

05:30 Major sponsors and nonprofit funding impact

07:15 Introduction to the CARES Initiative

08:10 Four pillars of CARES explained

09:55 Youth education and diver training programs

10:40 Meaningful experiences in maritime archaeology

12:00 Why purpose-driven diving matters

12:40 Closing remarks & next episode preview

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Scuba Storyteller takes center stage in this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring acclaimed dive writer Gil Zeimer and publisher Beth Peterson. In this business-to-business conversation, we explore how storytelling, humor, and lived dive experience can become powerful tools for dive retailers, resorts, and liveaboards.

Gil Zeimer, author of Scuba Storyteller: Mostly Humorous Diving Tales from an Addicted AquaNut, shares the inspiration behind his book, drawn from more than 30 years of writing over 300 scuba-related stories for magazines, blogs, and industry publications. From cold-water misadventures to shark conservation, Gil explains how strong headlines, compelling leads, and relatable humor connect divers and non-divers alike.

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Live from the DEMA Show we sat down with Brent and Sam from Fog-X Solutions to talk about the game-changing technology in solving diver's mask fogging. Fog-X has a robust dealer program and would love to have the opportunity to demonstrate how using Fog-X works for a Clearer Dive. Visit them in booth 1751 or checkout their website for product and dealer information: https://www.williamcline.com/uploads/SDIM/links/06-2025/fog-x-ws.php

#Fog-X #SeeClearlyWhileDiving #MaskDeFog #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

At DEMA Show 2025, William Cline sat down with Stephen Broadbelt chairman of the board for the International Scuba Diving Hall of Fame and owner of Ocean Frontiers, Ltd. in Grand Cayman to discuss the 2026 ISDHF inductees, the upcoming ceremony in the fall and diving in Grand Cayman. #Demashow2025 #isdhf #oceanfrontiers #visitgrandcayman #scubadivingindustry #scubadivinghalloffame

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

2026 International Scuba Diving Hall of Fame inductees Jeff and Teri Leicher join us from Kona, Hawaii, to share the incredible 43-year story behind Jack’s Diving Locker—one of the most influential dive operations in the Pacific. From pioneering Hawaiʻi’s day-use mooring buoy program to launching the world-famous Manta Ray Night Dive, Jeff and Teri have shaped both the dive industry and their local community in powerful ways.

#ISDHF #Jacksdivinglocker #caymanislands #ScubaDivingHallofFame #JeffLeicher #TeriLeicher #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Kids Scuba Malaysia is the focus of this week’s Marketing Minutes episode as we welcome Syed Abd Rahman, founder of Kids Scuba, chairman of Accessible Tourism Malaysia, and Diveheart Malaysia ambassador. In this interview, we explore how Kids Scuba Malaysia has transformed youth diving, adaptive diving, and inclusive tourism across the region—impacting thousands of young divers and families for more than 20 years.

🕐Timestamps:

00:00 Intro

00:28 Meet Syed Abd Rahman

01:24 The Origin of Kids Scuba Malaysia

02:05 Training Children and Special-Needs Divers

03:14 Malaysia’s Island Programs & Kids Scuba Camps

04:00 Diveheart Malaysia & Adaptive Diving Expansion

05:19 Impact: 178 Adaptive Divers Trained

06:00 ISDHF 2026 Induction & Peter Symes Nomination

07:37 Syed’s Proudest Milestones & Success Stories

10:07 Adaptive Diving, Hospitals & Rehab Partnerships

10:57 Why Scuba Improves Health & Therapy Outcomes

11:40 Syed’s Favorite Dive Sites in Malaysia

12:06 Closing Remarks & Cayman Invitation

12:34 Where to Watch More Episodes

#Adaptivescuba #isdhf #diveheart #DiveheartMalaysia #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Sharing Air Film takes center stage in this inspiring episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring filmmaker David Marsh of SongScript Productions and Jim Elliott, founder of the nonprofit Diveheart. The Sharing Air Film is a new narrative project rooted in authenticity, adaptive diving, and the transformative power of the underwater world. In this episode, we explore how the Sharing Air Film blends romance, challenge, disability inclusion, and community storytelling into a cinematic celebration of scuba diving.

🕐Timestamps:

00:00 Intro

00:28 Guests Introduced: Jim Elliott & David Marsh

01:20 What Is Sharing Air?

02:22 The Origin of the Story

04:14 Adapting the Book Into a Film

05:48 Disability Inclusion & Authentic Representation

07:35 Veterans, Adaptive Diving & Real-Life Cast Members

08:26 David’s Backstory and Adapting to Dive

10:20 Emotional Journey During Filming

11:46 Documentary Success & Future Collaboration

12:18 Filming Locations: Chicago & Key Largo

13:05 Community Support & Donor-Funded Production

13:46 Premiere Plans for 2026

14:25 Closing Thoughts

14:42 Outro: “See You Under the Boat”

#AdaptiveDiving #Diveheart #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Coral reef restoration in the Florida Keys is the focus of this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring Chandler Wright of Mission: Iconic Reefs at Florida Keys National Marine Sanctuary.

🕐Timestamps:

00:00 Welcome to Marketing Minutes

00:27 Introducing Chandler Wright & Mission: Iconic Reefs

01:05 What Makes Mission: Iconic Reefs Unique

02:17 Iconic Reef Guardians Program Explained

02:54 Funding & Long-Term Restoration Goals

03:30 Why Dive Community Involvement Matters

04:53 Blue Star Diving & Sustainable Operators

06:13 What Regenerative Tourism Really Means

07:55 Coral Nursery Tours & Hands-On Experiences

09:36 Coral Health Monitoring – Be a Scientist for a Day

11:08 Economic & Ecological Benefits for the Keys

12:14 How Dive Shops and Divers Can Get Involved

13:20 Final Thoughts & What’s Next on Marketing Minutes

#ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes