In this week's episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO if SpyFu, a very popular and effective Keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tools information to improve your marketing efforts.

In this #MarketingNerds episode, radio personality Shannon Hernandez talks about Facebook Live and what it can offer to businesses.

The post Facebook Live Engagement with Shannon Hernandez #MarketingNerds appeared first on Search Engine Journal.

In this #MarketingNerds episode, radio personality Shannon Hernandez talks about Facebook Live and what it can offer to businesses.

I sat down with Kathleen Garvin to talk about how to create content your audience will actually want to engage with - which is no easy task!

The post Kathleen Garvin of Penny Hoarder on Creating Engaging Content and #ChewbaccaMom #MarketingNerds appeared first on Search Engine Journal.

I sat down with Kathleen Garvin to talk about how to create content your audience will actually want to engage with - which is no easy task!

In this Marketing Nerds episode, Mary Bowling of Ignitor Digital and LocalU shares what businesses should be focusing on when optimizing for local SEO.

The post Mary Bowling on How to Optimize for Local SEO, Including Voice & Mobile Search appeared first on Search Engine Journal.

Mary Bowling of Ignitor Digital and LocalU and Kelsey Jones of SEJ discuss local SEO and what businesses should be focusing on first when it comes to optimizing for their local presence. Kelsey and Mary also discuss how the new voice and mobile search technology influences local SEO and what review sites businesses should be focusing on. Finally, Mary and Kelsey speak about content marketing for local SEO and what type of content is going to bring customers to your website.

In this Marketing Nerds episode, Jim Dicso of SundaySky shares what makes content personalization cool vs. creepy; and how to do it right.

The post Jim Dicso on The Fine Line Between Cool vs. Creepy Content Personalization appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool vs. what makes it creepy. Jim also shared how to do content personalization right, the best platform to use, and what brands should avoid.

In this Marketing Nerds episode, Brent Csutoras sits down with Marcus Tandler of OnPage.org to talk about TF*IDF, one of Google's earliest ranking factor.

The post Understanding TF*IDF: One of Google's Earliest Ranking Factors appeared first on Search Engine Journal.