Search Engine Journal Show

In this Marketing Nerds episode, Jim Dicso of SundaySky shares what makes content personalization cool vs. creepy; and how to do it right.

The post Jim Dicso on The Fine Line Between Cool vs. Creepy Content Personalization appeared first on Search Engine Journal.

In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool vs. what makes it creepy. Jim also shared how to do content personalization right, the best platform to use, and what brands should avoid.

In this Marketing Nerds episode, Brent Csutoras sits down with Marcus Tandler of OnPage.org to talk about TF*IDF, one of Google's earliest ranking factor.

The post Understanding TF*IDF: One of Google's Earliest Ranking Factors appeared first on Search Engine Journal.

Marcus Tandler, co-founder of OnPage.org, explains TF*IDF, how to use it and why it is so important in SEO today.

In this Marketing Nerds episode, Erica McGillivray talks about nurturing and growing a community around your brand, as well as its benefits.

The post Erica McGillivray on Nurturing and Growing a Community #MarketingNerds appeared first on Search Engine Journal.

In this Marketing Nerds episode, Erica McGillivray talks about nurturing and growing a community around your brand, as well as its benefits.

In this Marketing Nerds episode, "Global Content Marketing" author Pam Didner shares how to build a content marketing strategy for global audience.

The post Strategies in Global and Effective Content Marketing with Pam Didner appeared first on Search Engine Journal.

Author of Global Content Marketing and expert consultant Pam Didner joins Kelsey Jones for a podcast on content marketing for a global audience, as well as deciding when to write evergreen versus trending content. Pam and Kelsey also discuss when repurposing content is a good idea and what tools should be in every content writer or promoter's toolbox.

In this new Freelancer Forum on Marketing Nerds, Kelsey and Danielle shares different ways to find clients, as well as tips and tools that works for them.

The post How to Find Clients: Freelancers Forum #8 appeared first on Search Engine Journal.

Danielle and Kelsey of Search Engine Journal discuss the different ways to find clients, either through referrals, platforms like Upwork, and prospecting through job boards. They discuss their experiences through all channels and what has been successful for them, including their favorite websites and tools for finding freelance clients and jobs.