In this week’s episode of Marketing Nerds, WEBRIS founder Ryan Stewart joins SEJ Features Editor Danielle Antosz to talk about outreach and how to do it right. Ryan shares how to identify the best outreach opportunities and how to write the perfect pitch.

James Loomstein talks about the difference between automation and personalization, when automation works and when it might not be the best choice, and more.

The post Marketing Automation with James Loomstein on #MarketingNerds appeared first on Search Engine Journal.

James Loomstein talks about the difference between automation and personalization, when automation works and when it might not be the best choice, and more.

In this Marketing Nerds, Casey Markee of MediaWyse shares what BLE beacons are, how they can affect search, and what lies ahead.

The post Casey Markee on How BLE Beacons Will Affect Search #MarketingNerds appeared first on Search Engine Journal.

You may have never heard of beacons before, but it's almost a guarantee you've used them. If you've ever gotten a notification on your phone about a restuarant's reviews or menus while you're waiting to be seated, or a grocery store lets you know of specials as soon as you grab your cart, you have been part of a beacon campaigns. Beacons have extraordinary benefits for almost any physical business or organization, from mass transit to shopping malls. Join Casey Markee of MediaWyse and SearchEngineNews.com and Kelsey Jones of Search Engine Journal as they discuss what beacons are, how they are already being used, and how to get started implementing them in your own search and discovery campaigns to reach more customers.

In this Marketing Nerds episode, Director of Sales and Events Jessica Cromwell shares how you can build you brand by hosting live events.

The post How to Build Your Brand by Hosting Live Events #MarketingNerds appeared first on Search Engine Journal.

In this week’s episode of Marketing Nerds, SEJ's Director of Sales and Events, Jessica Cromwell, joins Features Editor Danielle Antosz to talk about how and why businesses should consider hosting events. If you're planning an event for your brand and want to get quick tips, this is one podcast episode you don't want to miss!

Content Marketing Institute founder Joe Pulizzi joins features editor Danielle Antosz to talk about CMI's recent B2B Technology Content Marketing benchmark report, as well as how to create engaging content.

The post Joe Pulizzi on Creating Engaging Content & The Latest B2B Technology Content Trends #MarketingNerds appeared first on Search Engine Journal.

Joe Pulizzi, founder of Content Marketing Institute, and Danielle Antosz, Features Editor for Search Engine Journal, discuss CMI's latest B2B Technology Content Marketing report, as well as how to create engaging content and what's the latest trends in 2016.

CopyPress CEO Dave Snyder shares why publishers and organizations need an editorial calendar in this week's episode of Marketing Nerds.

The post Dave Snyder on Why Publishers Need an Editorial Calendar #MarketingNerds appeared first on Search Engine Journal.