Search Engine Roundtable Podcast

Mordy, Anu & Greg cover Google using AI to (badly) rewrite title links in the SERPs, ChatGPT is using phone calls and spreadsheets to help advertisers optimize and AIOs are slowly taking over breaking news.0:00 - Introduction1:16 - Google Rewriting Title Links with AI6:53 - The State of ChatGPT Ads11:57 - AIOs are overtaking Breaking News 13:04 - Jokes!14:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

The gang covers the developing ability to opt-out of AI Features in Search, a new beaker icon and Google retiring several legacy ad format policies. Oh and Mordy covers Google's Personal Intellegence updates that we already covered yesterday.0:00 - Introduction1:11 - Opt-Out of Google AI Features in Search is Developing5:44 - Google Beaker Change6:40 - Mordy Rehashes Personal Intelligence 9:22 - Things are going poorly10:08 - Google retires several legacy ad format policies A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

The gang covers the new rollout of Google's Personal Intellegence along with an ad-free (FOR NOW) version of AI mode if using Personal Intellegence. Anu covers a sticky ad that can't be skipped on YouTube and Mordy has better baseball scores in AI Mode.0:00 - Introduction1:35 - Google Personal Intelligence Expands2:40 - Ads Won’t Show For Personal Intelligence Users in AI Mode4:30 - Skippable YouTube Ads6:16 - Better Scores in AI Mode7:45 - Conclusion https://www.gsqi.com/marketing-blog/the-power-of-personal-intelligence-in-gemini-and-ai-mode/ - Glenn's Coverage of Personal IntellegenceA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today Mordy, Anu & Greg covered ChatGPT Ads Manager, A Loss of Call Buttons in the Local Packs, an odd recommendation to reach out to SearchLiaison and new updates in Google Ads Editor 2.120:00 - Introduction0:52 - ChatGPT Ads Manager4:08 - Call Buttons Disappearing? 7:21 - Google Ads Editor 2.12 10:15 - Conclusion & St. Patrick’s Day TriviaA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the continued March volitility, went deep on the Alvin Picklefest, talked about the launch of Google's Merchant Center for Agencies and ended with some AI-Voice overs in PMax0:00 - Introduction1:16 - Google's "Related Activity"2:35 - Google continued volitility3:45 - SER Programming Note4:03 - Merchant Center for Agencies7:14 - AI Voice Overs for PMax 8:30 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026. Google AI Mode added more links to recipe sites. Google AI Mode has this recipe widget but is that a good thing. Google AI Overviews has expandable drop-downs that just seem weird. Google AI Mode sidebar links don’t pass referrer, but it should be fixed. ChatGPT launched GPT5.3 but web search will now show fewer links. Google has a patent that says it can send people from search to AI-generated web pages, instead of your page. Google had a new help document on web crawling. Google says how to help Google pick your image thumbnail. Google removed the accessibility section from the JavaScript SEO document. Google Knowledge Panels now have these colored table elements. Google has a new help document on Universal Commerce Protocol UCP. Google Ads is testing an ad label named sponsored options in the area. Google added build to order attribute for Google Merchant Center. Google updated its alcohol, prescription drugs, gambling and government policies. Google may allow publishers to claim Google Discover profiles. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:53 - Google Search Ranking Volatility Heated Into March

1:15 - March 2026 Google Webmaster Report

1:35 - Google AI Mode Adds More Links To Recipe Sites

2:37 - Google AI Mode Recipe Widget Sucks Searchers Into AI Frankenstein Recipes

3:08 - Google AI Overviews Expandable Drop Downs

3:26 - Google AI Mode Sidebar Links Don't Pass Referrers - Google To Fix

3:49 - ChatGPT's GPT-5.3 Instant May Show Fewer Links In Web Search Results

4:44 - Google Patent: Sending Searchers To AI-Generated Pages Over Your Site

5:33 - New Google Help Doc About Google's Web Crawling

5:50 - How Google Search & Google Discover Picks Image Thumbnails

6:13 - Loading Content With JavaScript Does Not Make It Harder For Google Search

6:46 - Google Knowledge Panels With Colored Table Elements Sections Rolling Out

7:02 - Google Help Document On Universal Commerce Protocol (UCP) Checkout

7:20 - Google Ads Label: Sponsored Options In The Area

7:34 - Google Adds Build to Order Attribute For Vehicle Listings

7:56 - Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies

8:25 - Will Google To Allow Publishers To Claim Google Discover Profiles

8:54 - Conclusion

Today we covered Google AI Mode recipe results with new link cards, based on recipe blogger feedback.  Google also has these AI Mode recipe widgets in Google Search. Google AI Overviews have these weird drop downs. Google removed the accessibility section from its JavaScript SEO documentation.  Google Merchant Center adds build to order for vehicle listings.

0:00 - Introduction

0:30 - Google AI Mode with new recipe link cards

3:24 - Google AI Mode recipe widget

3:48 - Google AI Overviews with drop down options

5:19 - Google removed accessibility section from JavaScript SEO docs

7:12 - Google Merchant Center build to order attribute

8:23 - Conclusion 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that OpenAI launched GPT 5.3 Instant that will show fewer links in ChatGPT web search. Google had a new help document on how its crawler works. Google Discover feed shows social posts.  Google Ads API enforces daily minimum budget for Demand Gen campaigns. 

0:00 - Introduction

1:04 - ChatGPT 5.3 Instant without so many links

2:27 - Google’s new crawler help document

4:36 - Google Discover feed with social posts

6:50 - Google Ads daily minimum budget for Demand Gen

7:53 - Conclusion 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google selects image thumbnails for Google Search and Google Discover. Google AI Mode sidebar referrer links do not work. Google Ads has a new help page for UCP. 

0:00 - Introduction

0:30 - Image thumbnail selection in Google Search & Discover

1:25 - Google AI Mode sidebar referrers not working

3:02 - UCP Google Ads help page

4:27 - Conclusion 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is testing showing vertical search services next to its own in the EU.  Google said a spike in impressions do not cause problems for Google Search.  Google won’t use a sitemap file if it is not convinced of new or important content. Google Search Console page indexing report is missing a chunk of data. Google’s circle to search now looks at the whole picture. Microsoft updated its Bing Webmaster Guidelines.  Microsoft updated its user interface for Bing AI responses and links.  Microsoft said it prevented AI prompt injection manipulation attempts.  Anthropic released an update to its crawlers.  Google is showing AI generated services in the local panel for some businesses. Google Business Profiles to add recurring scheduled Google Posts.  Google Ads has rolled out text guidelines to all in AI Max.  Google Ads API version 23.1 is now out.  Google Ads support form requires you to give Google authorization over your account.  Microsoft Advertising  has rolled out self-service negative keyword lists. Microsoft Advertising tests a shopping carousel with multiple image toggles.  Google is testing removing the date from the article cards in the Discover feed.  That was this past week in search at the Search Engine Roundtable.

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0:00 - Introduction

0:37 - February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks

1:53 - Google Search Ranking Volatility Beginning To Cool?

2:17 - Google Search Brief Serving Issue This Morning

2:40 - Google To Test Showing Vertical Search Services In EU

3:30 - Google: A Spike In Impressions Doesn't Cause Problems For Search

4:10 - Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content

4:36 - Google Search Console Page Indexing Report Missing A Chunk Of Data

5:09 - Google Circle to Search Looks At The Whole Image

5:48 - Microsoft Updates Bing Webmaster Guidelines (A Bit)

6:04 - Bing Tests New UI For AI Responses With New Links & References

6:22 - Microsoft Thwarts AI Prompt Injection Attacks Aimed To Manipulate AI Engines

7:09 - Anthropic Updates Crawler Docs: ClaudeBot, Claude-User & SearchBot

7:28 - Google Business Knowledge Panels With AI Generated Services

7:55 - Google Post Recurring Scheduling Coming

8:19 - Google Ads Text Guidelines Rolling Out To All In AI Max

8:40 - Google Ads API Version 23.1 Now Available

8:52 - Google Ads Support Form Requires You To Authorize Google To Make Changes

9:31 - Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists

9:50 - Microsoft Advertising Tests Shopping Carousel With Multiple Images Toggle

10:08 - Google Tests Removing Dates From Articles In Discover Feed

10:40 - Conclusion