Search Engine Roundtable Podcast

Today we covered Google Circle to Search looking at the whole image, with a new update. Bing updated its Webmaster Guidelines. Google Posts to add recurring scheduling. OpenAI COO says ChatGPT ad rollout will be “iterative.” Google Ads text guidelines rolling out globally for PMax and AI Max.

0:00 - Introduction

0:30 - Google Circle to Search looks at the whole image

3:15 - Bing Webmaster Guidelines kind of updated

3:54 - Google Posts to add recurring scheduling

5:23 - OpenAI COO says ChatGPT ad rollout will be iterative

6:58 - Google Ads text guidelines rolling out

0:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google Search had a serving bug for a short period of time last night.  Anthropic updated its crawler documentation. Google’s AI Mode added a see more button.  Google Ad Grants now lets nonprofits optimize for shop visits. Google Ads pacing budgeting was clarified a bit. 

0:00 - Introduction

0:39 - Google search serving bug

1:21 - Anthropic documents its crawlers

2:18 - Google AI Mode with see more button

3:57 - Google Ads grants optimize for store visits 

5:03 - Google ad pacing clarification 

8:17 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Discover dropping dates, a new checkbox for Google Ads help that allows Google to make changes on your behalf, a new Microsoft Shopping ad unit in the wild and poisoning AI agents with bad info.0:00 - Introduction1:12 - No dates on Google Discover2:56 - Google Ads new "make changes" on form5:13 - Bing testing newShopping (PLA) ad units?6:20 - Microsoft cuts back on AI poisoning9:02 - Conclusion10:31 - FUN!!!!!!A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how the Google search ranking volatility may be cooling.  Google Search Console has a bug with the page indexing report.  Bing is testing new links in the AI responses.  Google Ads updated its budget pacing for ad scheduling.  Google has a new Meridian tool for Marketing Mix Model.

0:00 - Introduction

0:40 - Google search volatility cooling

1:30 - Google page indexing report bug

2:22 - Bing testing new links in AI responses

3:29 - Google Ads budgeting pacing for ad scheduling changes

6:46 - New Meridian tool puts MMM insights directly in marketers' hands

7:50 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered that Google Search has been super volatile all week long. Google’s John Mueller said they don’t really have a bad title black filter in search. It seems a lot of businesses are complaining that Google reviews are disappearing. Google also updated its review policies, so maybe it is related. Google Search Console rolled out the new AI-powered configuration tool. Google said the social channels and branded queries filter is still coming. Google and Bing call markdown files messy and cause unnecessary crawl load. Google highly discourages force indexing pages to Search. Google launched new links for AI Overviews and AI Mode. Google AI Mode now works in 53 new languages. Google said it is a huge engineering project to let sites opt out of showing in AI Overviews. Google AI Overviews clicks are shifting from organic clicks to shopping ad clicks. Google is losing a knowledge graph source. Google Ads may be auto enabling paused keywords, well, only for automatically paused keywords. Google Ads now shows PMax placement report details. Google Ads can calculate your conversion value for new customers. Google AdSense anchor and vignette ads bug won’t let you close the ads. That was the search news this week at the Search Engine Roundtable.

Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Make sure to check out some of that innovation with Yahoo Scout.

Today we covered how Google reviews are being removed again, we are not sure why or how widespread it is.  Google Ads is now showing Performance Max placements in the where ads showed report. Google Search Console’s branded queries and social channels report are still coming.

0:00 - Introduction

0:34 - Google reviews disappearing again

1:45 - Google Ads PMax placement report

3:20 - Google Search Console branded queries and social channels still coming

4:10 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new link styles in Google’s AI Mode and AI Overviews.  Google Search Console’s AI-powered configuration tool is live. Google AdSense has a display bug with some ad formats. Google Ads shifts Lookalike to AI signals in Demand Gen.

0:00 - Introduction

1:22 - Google has new link cards for AI Mode and AI Overviews

2:27 - Google Search Console’s AI-powered configuration tool is live

3:33 - Google AdSense bug causing big issues

4:25 - Google shifts Lookalike to AI signals in Demand Gen

5:25 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google said blocking AI Overviews is hard.  Google Ads may be auto-enabling your paused keywords. And yes, we have more ongoing Google Search volatility.

0:00 - Introduction

0:36 - Google said blocking AI Overviews is hard

2:34 - Google Ads may be enabling your paused keywords

4:09 - Google Search has more ongoing volatility

5:58 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT. Google Ads has new ad units for retailers in AI Mode. Veo 3 is now in Google Ads Asset Studio. Google launched UCP-powered checkout in AI Mode. Google Search Console still hasn’t fully rolled out those new features they showed off months ago. Google released an early preview of WebMCP. OpenAI rolled out ChatGPT ads with user ad controls. Plus, OpenAI wants to cut out advertising agencies and allow you to create ads by prompting. Google Ads PMax A/B experiments are in the wild. Google Ads recommended experiments box is showing up. Google Ads product eligibility view can go across campaigns. Google Business short names are no longer showing on Google Business Profiles. And Google AdSense launched new triggers for vignette ads. That was the search news this week at the Search Engine Roundtable.

Sponsor: Ahrefs 

0:00 - Introduction

1:38 - Google Search Ranking Volatility Gets Heated Again February 10th

1:59 - Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)

2:40 - Google AI Overviews Tests Contextual Overlay Link Cards

3:00 - Grokipedia Seeing Decline In Google Search Visibility

3:37 - Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio

4:13  - Google AI Mode Launches UCP-Powered Checkout

4:40 - Where Are Those New Google Search Console Features?

5:11 - Google Releases Early Preview Of WebMCP

5:56 - OpenAI ChatGPT Ads Go Live With User Ad Controls

6:34 - OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies

7:17 - Google Ads Performance Max A/B Experiments In The Wild

7:31 - Google Ads Recommended Experiments

7:45 - Google Ads Product Eligibility View Across Campaigns

7:57 - Google Business Short Names Being Removed From Business Profiles

8:27 - Google AdSense Adds New Triggers For Vignette Ads

9:00 - Conclusion 

Today we covered the new Google AI Mode retail ad units, Veo 3 in Google Ads Asset Studio, plus UCP rolling out in AI Mode.  OpenAI wants advertisers to prompt to create ads, bypassing agencies.  Google released an early preview of WebMCP for agentic connections. 

0:00 - Introduction

0:28 - Google AI Mode new retail ad units & Veo 3 in Asset Studio

4:41 - Google is rolling out UCP in AI Mode

5:34 - OpenAI mode wants you to create ads by prompting

8:37 - Google released an early preview of WebMCP

9:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.