Search Engine Roundtable Podcast

Today we covered that Yahoo is coning back to search with Yahoo Scout.  Yea, we got more Google volatility heating up. ChatGPT ads are not going to be cheap according to early reports.  OpenAI is emailing people to use ChatGPT.  Microsoft Advertising launched its Ad Preview Hub.

SPONSORED by ADSQUIRE.com

0:00 - Introduction

2:09 - Yahoo is back in search with Yahoo Scout

5:53 - Google Search volatility remains heated

6:06 - ChatGPT ads are going to be expensive

9:10 - OpenAI emails users to use ChatGPT  

10:24 - Microsoft Ad Preview Hub 

11:08 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google launching Personal Intelligence within AI Mode in Search. Product images in AI Mode may have price labels. Google falls back to featured snippets when AI Overviews won’t trigger.  Google Ads has campaign mix experiments in beta. Google Ads PMax data exclusions are live.

SPONSORED by ADSQUIRE.com

0:00 - Introduction

1:40 - Google AI Mode product images with price labels

2:01 - Google AI Mode Personal Intelligence

4:23 - Google falls back to featured snippets when AI Overviews won’t trigger

5:42 - Google Ads campaign mix experiments beta

7:20 - Google Ads PMax data exclusion

8:54 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis, not click basis. Google released Personal Intelligence for Google Search within AI Mode. Google AI Overviews are now also powered by Gemini 3 Pro for complex queries. Google Ads are still not coming to the Gemini app. Google added an “Answer now” button to the Gemini app. Google AI Overviews can show strikethrough text in the responses. Google AI Mode fan-out query prompts are used to narrow your results. Google will fallback to featured snippets when AI Overviews don’t generate. Google Search may be making the recipe blogger results more publisher-friendly. Google does not endorse the use of LLMs.txt files. Google warns about using free subdomain hosting services. Google said comment link spam won’t impact you at all. Google Local Service Ads added a verified section with details. Apple will release two updates to Siri and Apple Intelligence, including Google’s Gemini. Google is appealing the search monopoly ruling, which is no surprise to anyone. Plus, with that, we have more testimony on Google Search and Ads that are an interesting read. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:39 - Google Search Ranking Volatility Heated Again January 21

1:35 - OpenAI Will Soon Test Ads On ChatGPT

2:21 - OpenAI To Charge Based On Ad View Impressions, Not Clicks

3:21 - Google Search Gains Personal Intelligence In AI Mode

3:59 - Google AI Overviews Powered By Gemini 3 Pro For Complex Queries

4:19 - Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)

5:02 - Google Adds "Answer Now" Button To Gemini App - If You Can't Wait...

5:26 - Google AI Overviews With Font Strikethroughs

5:48 - Google AI Mode Fan-Out Prompts To Narrow Your Query

6:08 - Google Falls Back To Featured Snippets When AI Overviews Don't Generate

6:35 - Google Search Makes Recipe Results More Publisher Friendly

6:59 - Google Search Team Does Not Endorse LLMs.txt Files

7:35 - Google Warns On Hosting With Free Subdomain Hosts

7:54 - Google: Comments Link Spam Has No Effect On SEO/Search

8:21 - Google Local Service Ads Verified Section Details

8:41 - Apple Releasing Two New Siri; iOS 26.4 & iOS 27 (Campos, Rave & Fizz)

9:34 - Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies

9:48 - Google Search Monopoly Appeal Legal Docs Mention Search Signals

10:02 - Conclusion 

Today we covered how OpenAI may charge for ChatGPT ads. We also covered the Apple Siri releases that are expected to be powered by Google’s Gemini.  Google may be rolling out improvements to recipe results.   And we got a new Googlebot named Google Messages.

SPONSORED by ADSQUIRE.com

0:00 - Introduction

1:11 - ChatGPT ad pricing details

4:35 - Apple Siri releases coming up

6:42 - Google recipe results may be getting better

7:41 - Google Messages Googlebot 

8:14 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search ranking volatility heating up again, something is going on. Google Search monopoly case’s affidavit of Elizabeth Reid shares some more details about how Google Search works. Google is not bringing ads to Gemini, despite what OpenAI does with ChatGPT. For those too lazy to wait a few more seconds for Gemini to give you an answer, there is a new Answer now button.SPONSORED by ADSQUIRE.com0:00 - Introduction1:38 - Google ranking volatility heats up again2:15 - Google court docs reveal more search details5:09 - No ads coming to Google’s Gemini app7:35 - Gemini app has an “Answer now” link8:51 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered a bunch of SEO topics including LLMs.txt files are not endorsed by Google Search. Google warns about hosting on free subdomain hosts.  Google says comment link spam has no effect. Google AI Mode uses lighter fonts for pricing and inventory. Google Shopping API migration deadline is coming soon.

0:00 - Introduction

0:32 - Google does not endorse LLMs.txt files

2:43 - Google warns about hosting on free subdomain hosts

3:37 - Google says comment link spam has no effect

4:47 - Google AI Mode with lighter fonts for pricing/inventory

6:40 - Google Shopping API Migration Deadline Coming Soon

7:37 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered OpenAI announcing ads are coming to ChatGPT.  Google said it will remove prediction content from search news results. Google AI Overviews are powered by Gemini 3 Pro. Google AI Overviews are killing local packs. Google had a lot of volatility through the weekend. Google appeals monopoly ruling and asks to pause remedies.  

0:00 - Introduction

0:49 - OpenAI to gain ads in ChatGPT

3:46 - Google to remove prediction content from search news

6:08 - Google AI Overviews are powered by Gemini 3 Pro

6:43 - Google AI Overviews are killing local packs

8:03 - Google volatility through weekend

8:16 - Google will appeal its monopoly ruling

9:56 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format called Direct Offer ads and also a new Universal Commerce Protocol launched. Google Merchant Center announced business agents, branded AI agents. Apple picked Google Gemini to power Apple Intelligence and Siri. Google does integrate core search signals into its AI experiences. Google will adjust its algorithm to remove prediction news content from showing in search. Google prohibits showing different prices in AI Mode UCP versus what is in search and what is on your website. Google AI Overviews are killing local packs and local SEO. Google’s John Mueller said UCP won’t kill SEO. John Mueller also said core updates don’t impact the display of favicons in search. John also said linking brand websites together at a reasonable scale is okay. Google Trends launched a new Explore page with Gemini features. Google AI Mode has new ads named explore guides and articles. Google Ads released campaign total budgets as an open beta to all. Google Ads allows for faster account setup. Google Ads is testing A/B testing for PMax assets and Shopping Ads titles and images. Google Ads has a new way to select manual CPC bidding. Google Ads brand linking experiment is visible for some. Google AdSense earnings were a wreck this week, it may be a bug. Microsoft Advertising announced new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads. That was the search news this week at the Search Engine Roundtable.

Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Yahoo Search gives you quick, AI-powered summaries, plus AI chat when you want to dive deeper. Whether it's news, finance, sports, shopping or instant answers, get connected to what you need.

0:00 - Introduction

1:03 - Possible Google Search Ranking Volatility Around January 12

1:47 - Personal Intelligence In Gemini & Soon In Google Search AI Mode

2:47 - Google AI Mode Direct Offers Ads & Universal Commerce Protocol

4:00 - Google Merchant Center Business Agent - Branded AI Agents

4:38 - Official: Apple Intelligence & Siri To Be Powered By Google Gemini

5:39 - Google Integrates Core Search Signals Into AI Experiences

6:12 - Google To Prioritize Removing Prediction News Content From Search & News

7:13 - Google: We Prohibit Showing Different Prices In Search/AI Mode vs Website

8:08 - Google AI Overview Local Pack Leading To Huge Drops In Visibility

8:41 - Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO

9:13 - Google: Favicons In Search Not Impacted By Google Core Updates

9:29 - Google: Linking Brand Websites Together At Reasonable Scale Is Fine

9:47 - Google Trends Explore Page Adds Gemini

10:07 - New Google AI Mode Ads: Explore Guides and Articles

10:27 - Google Ads Campaign Total Budgets Live As An Open Beta

10:46 - Google Ads Faster Account Set Up With Campaigns

11:02 - Google Ads Performance Max A/B Testing Assets

11:20 - Google Ads A/B Tests Product Titles & Images For Shopping Ads

11:29 - Google Ads Manual CPC Bid Selection Streamlined

11:42 - Google Ads Brand Linking Experiment

11:55 - Google AdSense Earnings Dropping Again eCPM/RPM - Complaints

12:28  - Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

12:53 - Conclusion 

Today we covered the Personal Intelligence announcement from Google, which is in the Gemini app and coming to AI Mode in Search. Google Trends updates Explore page with Gemini.  John Mueller from Google said SEO won’t die because of UCP and Favicons are not influenced by Google core updates. Google Ads new data transmission controls. 

0:00 - Introduction

0:32 - Google announces Personal Intelligence

5:23 - Google Trends adds Gemini to Explore page

6:33 - Google UCP & SEO

8:36 - Favicons & Core Updates

9:04 - Google Ads data transmission controls

10:08 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google responding to claims about upcharging for AI Mode purchases, saying, not true, not going to happen. Google AI Overviews health queries use YouTube a lot. Google AdSense publishers noticing big drops in earnings and eCPM/RPM in the past day.  Google on linking multiple websites together that are part of the same company. Google Ads has a faster checkout process.  

0:00 - Introduction

0:33 - Google not upcharging for AI Mode purchases

3:30 - Google health AI Overviews go to YouTube

5:04 - Google AdSense publishers earnings diving 

5:28 - Google on linking brand sites together

6:33 - Google Ads faster account setup

7:56 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.