Search Engine Roundtable Podcast

Today we covered the Google discussions beta and will it replace Reddit in google Search. Google AI Mode button tests. Google AI Overviews expanding in more regions. Recipe features in AI Overviews. Google AI Max questions and answers. And what is with follower counts on Google Ads.

0:00 - Introduction

1:00 - Google discussions beta

4:21 - Google AI Mode buttons

5:12 - Google AI Overviews expanding

5:51 - Recipe Google AI Overviews

6:31 - Google AI Max questions 

9:26 - Google Ads with follower counts

11:28 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said searches are up across Apple devices. Google Discover in Brazil is wacky. Google Search said they stopped 20 times more scammy pages. Google’s AI crawler does render JavaScript. Google Ads new AI Max is rolling out soon. Google Ads is testing a new ad group interface. Google Shopping Ads test label for lowest in 30 days. Google Ads is testing the number of followers label. Google site commands can display AI Overviews. Google is testing replacing local pack with AI Overviews. Google is testing read reviews and appointment tags on local listings. Google Business Profiles show business address toggle is broken. Google Business Profiles information edit rejection notices are going out. And former Google Ads boss, Jerry Dischler, is leaving the company. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

Today we covered the new Google search ranking volatility that hit on May 8th. With that we also had Google Analytics real time bugs.  Apple said Google searches on Safari are down but Google says searchers are up on Apple devices. Google Ads is testing new charts. Google Ad Manager has data issues.

0:00 - Introduction

1:11 - Google ranking volatility May 8th

1:46 - GA 4 real time bugs

3:22 - Apple Safari Google searches decline

6:00 - Google Ads new charts

9:15 - Google Ad Manager data issues

10:36 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new creator summit that took place in Washington, D.C. Google Ads AI Max is out and we got some feedback on it.  Google Merchant Center has a new event promotion. Google sitelinks carousels with images. Google is moving the results count, chewing it out. 

0:00 - Introduction

0:52 - Google D.C. Creator Summit

5:28 - Google Ads AI Max Feedback

8:48 - Google Merchant Center Event Promotion

9:44 - Google Ads Sitelinks carousels with images

10:55 - Google Results Count Move

11:15 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new Google Ads AI Max for search campaigns. Google As is testing new ad group changes. Google seems to be okay and happy with Reddit using AI translation in automation.  Google Discover seems to be bugging out in Brazil and more…

0:00 - Introduction

0:57 - Google Ads AI Max

5:27 - Google Ads Ad Group Changes

6:02 - Google Is Okay With AI Translation For Reddit

10:05 - Google Discover Bugging Out In Brazil & Wider

0:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the rollout of AI Mode to more Google users, and some of the new places and product features.  Google is testing swapping local pack results with AI Overviews, Google Ads will display the payers name going forward. Google Ads is testing doubling the search themes limit.

0:00 - Introduction

1:06 - Google AI Mode expands and features

3:35 - Google local pack replaced by AI Overviews

5:55 - Google Ads to display payers name

8:00 - Google Ads search themes doubles

9:43 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data for the Google Discover performance report. Google Search Console’s API was stuck most of this week. Google may label commercial search queries features as sponsored. Google Ads channel reporting for PMax is finally rolling out. Google is testing linking the local panel’s review button to AI Overviews. Google is also testing AI Overviews on the right side of the page. Google AI Mode is being tested in the wild, and they added product and place cards, plus more. Google Merchant Center has a Search for Products feature. Google is testing new shipping, Reuters, and payments sections in the retailer knowledge panel. Google is testing a new shopping ads design. Google has this track deals from search button. Bing Copilot answers get videos section. Microsoft reported earnings and its ad revenue is up 21% again. Google AdSense will show ads in AI chatbots. ChatGPT Search now has shopping search features. Apple Intelligence will add Google Gemini and other AI services by end of 2025. Apple updated its Applebot documentation. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

0:57 - Google Search Ranking Volatility Spiked Friday - April 25th

1:45 - May 2025 Google Webmaster Report

2:05 - Google Testing AI Mode In Wild; Adds Product/Place Cards, History Tab & More

3:08 - Deposition: Google Used Search Signals & Data To Train Gemini AI Models

3:34 - Google Search Console Discover Performance Report Hack Suggests Desktop & Mobile Data Filters Coming

4:14 - Google Search Console API Data Stuck On April 22

4:31 - Google May Label Search Results As Sponsored If They Link To Commercial Queries

5:37 - Official Google Ads Channel Reporting For Performance Max & More

6:30 - Google Tests Linking Reviews Button On Local Panel To AI Overviews

6:55 - Google Tests AI Overviews On Right Hand Side (Local?)

7:09 - Google Merchant Center New Search For Products Feature

7:36 - Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

7:55 - Google Tests New Shopping Ads Design

8:24  - Google Track Deals From This Search Toggle Button

8:37 - Bing Copilot Answer More Videos Section

8:47 - Microsoft Bing Advertising Revenue Up 21% Again

9:14 - Google AdSense To Show Ads In AI Chatbots

9:37 - ChatGPT Search Gains Shopping Search Features (Not Ads) & More

10:24 - Apple Intelligence To Add Google Gemini & Other AI

10:50 - Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

11:03 - Conclusion 

Today we covered that channel reporting is officially coming to PMax campaigns in Google Ads. Google is testing placing favicons on Shopping Ads.  Google AdSense ads coming to AI chatbots.  Apple Intelligence to add Google Gemini. Microsoft Advertising released its revenues.

0:00 - Introduction

1:01 - Google Ads channel reporting in PMax campaigns

4:46 - Shopping Ads favicons

6:19 - Google AdSense ads coming to AI Chatbots

7:16 - Apple Intelligence to add Google Gemini

8:51 - Microsoft Advertising Revenues

10:51 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google said they will label search features that drive to more commercial queries as sponsored.  Google Search Console showed desktop data for Google Discover performance reports, for a bit.  And Google is testing linking reviews in the local panel to AI Overviews.

0:00 - Introduction

1:41 - Google sponsored labels on commercial search features

5:46 - Local reviews directing to AI Overviews

8:42 - Google Search Console Discover filter for desktop

11:05 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the arrival of Shopping on ChatGPT as well as a massive Google Ads test spotted in the wild. Bing gets more AI solutions and Google's Demand Gen may have new attribution options for advertisers.0:00 - Introduction 0:45 - Greg Trolling Mordy1:15 - ChatGPT Shopping2:27 - Large Google Ads Shopping Test Spotted4:00 - Bing AI SERP additions6:10 - Conversion weight adjustments8:02 - Barry Merch Talk9:03 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.