Search Engine Roundtable Podcast

Today we covered Google’s new voluntary buyout program.  Google updated its removal-based demotion system.  Google warned about unrelated content on your site.  Microsoft Advertising has a new report builder and more. YouTube is testing 30-second non-skippable ads. 

0:00 - Introduction

1:59 - Google buy out program

4:54 - Google removal based demotion system small but mighty update

6:11 - Google on unrelated content

7:08 - Microsoft Advertising new report builder and more

9:23 - YouTube 30-second non-skippable ads

10:31 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Apple Visual Intelligence demos, are they impressive or too late. Google AI Max is coming in the third quarter.  Google Ads URL inclusion and exclusion is being tested. Google Ads confirmed an “issue.” Google Search Console API is delayed again. 

0:00 - Introduction

1:56 - Apple Intelligence & Visual Intelligence

5:20 - Google AI Max Coming

6:24 - Google Ads URL inclusion and exclusion

7:26 - Google Ads Issue

8:05 - Google Search Console API delayed again

9:07 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered an interview with Google’s CEO where he spoke about how AI Mode may be incorporated into core web search. Google Search Console’s Discover report has a bug.  Google Business Profiles are being reported as vanishing.  Google Search ranking volatility is calm but heated. Google Ads Display and Video 360 API file changes.  And more…

0:00 - Introduction

0:46 - Google AI Mode coming to Search

5:01 - Google Search Console Discover reporting bug

5:58 - Google Business Profiles disappearing

6:44 - Google Search calm search ranking volatility

7:45 - Google Ads API structured data file changes

8:30 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm around explicit content and videos, plus they updated its SafeSearch documentation. I posted the monthly Google webmaster report for June 2025. Google is testing AI Overviews at the bottom of the page. Charts and data visualizations and analysis are now in Google AI Mode labs. Google Discover is testing generative AI summaries. Google Gemini Live is now available in the Gemini App. Google Lens is available on YouTube Shorts. Google AI Overviews and Bing Copilot Answers now include Shorts. Google search results tests clickable page include links in the snippets. Google Ads API version 20 is now out. Google published a help document on the new video ads. Google is testing a new ads label in the search results. Google’s CEO, Sundar Pichai was interviewed again, this time by Emily Chang from Bloomberg. Plus, Navah Hopkins is the new Microsoft Advertising Ads Liaison. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

0:49 - Google Search Ranking Volatility Heated Today - June 4th

1:18 - The Great Decoupling Of Google Search - Clicks vs Impressions

2:27 - Drop In Google Indexing Less Since Late May 2025?

3:35 - Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs

4:34 - June 2025 Google Webmaster Report

4:47 - Google Tests AI Overviews At Bottom Of Search Results Page

5:08 - Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)

5:28 - Google Discover Testing Generative AI Summaries

5:48 - Google's Gemini Live Available On Gemini App

6:06 - Google Lens Comes To YouTube Shorts - Without Ads For Now...

6:25 - Google AI Overviews & Bing Copilot Answers With Shorts

6:46 - Google Search Results Snippets Tests Clickable Page Includes

7:02 - Google Ads API Version 20 Now Available

7:17 - Google Publishes About Video Ads Help Doc

7:35 - Google Tests New Learn More About Sponsored Results Label

7:49 - Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline

8:15 - Navah Hopkins Is Microsoft Advertising Ads Liaison

8:39 - Conclusion

Today we covered some reporting a drop in indexing with Google Search since late May.  Google updated its explicit search ranking algorithm and revamped its SafeSearch documentation. Google Ads API version 20 is out. FTX sued Neil Patel for $55 million. And Bloomberg interviewed Google’s CEO, Sundar Pichai.

0:00 - Introduction

0:39 - Google Indexing dropping?

2:20 - Google explicit algorithm update and SafeSearch docs update

3:44 - Google Ads API v20

4:11 - FTX sued Neil Patel

10:12 - Bloomberg interviews Google’s CEO

10:27 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered The Great Decoupling with Google Search impressions and clicks. We are seeing Google search volatility on June 4th.  Google AI Overviews have shown up at the bottom.  Google Discover is testing showing generative AI summaries. Google video ads expands to search, shopping and images.  Navah Hopkins is the new Microsoft Advertising Ads Liaison. 

0:00 - Introduction

1:29 - The Great Decoupling

4:24 - June 4th Google ranking volatility 

4:55 - Google AI Overviews at the bottom

9:05 - Google Discover with AI Overviews

11:24 - Google video ads expands

12:38 - Navah Hopkins the Microsoft Ads Liaison

13:58 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google Search. Google AI Mode data is coming to Search Console. Google AI Overviews test query expansion feature. Google Ads has new help documents on AI Overviews and AI experiences. Google Ads can show above/below, or within AI Overviews, but not both at the same time. Google Ads replaced Search Max with AI Max in the Google Ads interface. Some are seeing the new channel reporting for performance max campaigns in the wild. SEOs are complaining about the live broadcasting schema and the Indexing API. Google warns about using the Indexing API for unsupported content. Google is moving notifications to the new Google Merchant Center Next on June 25th. Google updated how it shows questions and answers in the local panel. Google Shopping tests a new sub-menu with the super G logo. Bing is testing a sticky footer for related searches. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:27 - Google Search Ranking Volatility Heats Up May 29th

1:47 - Google's Sundar Pichai Doesn't Think Web Publishing Is Dead

2:47 - Poll: Most SEOs Are Scared About Google AI Mode

3:27 - Google AI Mode Reporting Coming To Search Console

4:03 - Google AI Overviews Tests Query Expansion Tabs

4:13 - Google Ads Help Doc On Ads In AI Overviews & Experiences

4:35 - Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Time

4:58 - Google Ads Al Max Replaces Search Max In Google Ads

5:20 - Some Seeing Google Ads Channel Reporting For Performance Max

5:52 - SEO Complaints About Google's Live Broadcasting & Indexing API

6:11 - Google: Stop Using Indexing API For Unsupported Content

6:36 - Google Moving Notifications To Merchant Center Next June 25

6:55 - Google Updates When Local Questions & Answers Display

7:40 - Google Shopping Tests New Menu Under Search Bar With Super G Logo

7:55 - Bing Tests Sticky Footer With Related Searches

8:08 - Conclusion

Today we covered how Ginny Marvin from Google said when you will see ads above/below or within AI Overviews.  Google will bring promote pins to Google Maps for Demand Gen campaigns and we are seeing new Google search ranking volatility. 

0:00 - Introduction

0:56 - Google Ads in AI Overviews above/below and within

4:00 - Google promoted pins for demand gen

5:26 - Google ranking volatility heats up

6:45 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered The Verge’s interview with Sundar Pichai, where he said web publishing isn’t dying. A new poll showing SEOs are scared about AI Mode. Google AI Overviews are testing query expansion.  Google product results with a third level overlay to keep searchers on the page. Google enhanced conversion configuration to a new GTM tag.

0:00 - Introduction

0:32 - Google’s Sundar Pichai on web publishing

5:35 - Google AI Overviews tests query expansion

5:53 - SEOs scared about AI Mode

8:45 - Google product third level overall with more store and product details

10:27 - Google enhanced conversions configuration to new GTM tag

11:07 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google lowered the customer list requirement for targeting on search campaigns. Google’s John Mueller doesn’t like to lump programmatic SEO with technical SEO.  Google is testing image carousels in the AI Overview.  Google is testing new call to actions to drive people into AI Mode.

0:00 - Introduction

0:52 - Google Ads customer list change

2:13 - Programmatic SEO vs technical SEO

4:39 - Google AI Overviews with image carousels

5:55 - Google tests new call to actions for AI Mode

9:36 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.