Search Engine Roundtable Podcast

Today we covered Microsoft Advertising app placement controls. Microsoft is testing floating the Copilot search box floating over the Bing results. Google reviews expands consumer alerts. Google is facing a crackdown in the UK over AI, search and ads.

0:00 - Introduction

1:47 - Google UK crackdown

3:00 - Microsoft Ads app placement controls

4:00 - Microsoft Copilot search box floating over Bing search results

6:17 - Google reviews consumer alerts and more

7:18 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s first expansion of AI Mode, it is now in India as Search Labs.  Google’s John Mueller said URL extensions don’t matter for SEO.  Google has a new undisclosed answer box. Google added emoji answers. Google local listings test social profile links above Google Posts. We have an update on the Google Ads slider bar. Google Analytics has consent signal ratings. 

0:00 - Introduction

1:32 - Google expands AI Mode in India

2:30 - Google on URL extensions

3:38 - Google’s new undisclosed AI answer box

4:43 - Google Search gains emoji answer box

6:08 - Google Local social profile links above Google Posts?

7:03 - Google Ads with slider bar update

9:36 - Google Analytics consent signal ratings

9:56 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s VP, Nick Fox, saying the web is thriving and he disagrees with the CTR studies on AI Overviews.  Google’s John Mueller said longer lingering, larger SEO issues can take Google longer to process.  Google Ads has new conversion value include predicted metric.  Google ads has a PMax update you should know about. At the end we played with Google Audio Overviews for fun.

0:00 - Introduction

1:27 - Google Says Web Is Thriving

4:56 - Longer / Larger SEO Issues in Google

5:57 - Google Ads new conversion value including predicted metric

7:13 - Google Ads PMax update

7:48 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console’s performance reports, but good luck understanding it. Google is testing Audio Overviews in Google Search. Google AI Mode is now within people also ask and Chrome. Google rolled out the Search Live feature in labs but it is audio only. Google added troubleshooting details to its help document on how to block your content from showing in AI features. Some of Google’s knowledge panels are taking you to the wrong site. Longer-lasting and larger SEO issues can take Google longer to process and can take quite some time, John Mueller of Google said. Google is investigating concerns with pages being translated when clicked from the search results. Google’s John Mueller said no AI system currently uses the LLMs.txt. Google Ads is testing a horizontal line filled halfway. Google Ads is testing a new chart interface. Google Ads has new step-by-step conversion setup process. Google Merchant Center now has website-reported autofeeds to streamline inventory flow. Google Merchant Center also updated some of its interface. Google Local Service Ads is testing a background checked label. Google Business Profiles has a new Google Posts interface. Google is testing swapping the site name and URL in the snippet. Bing is testing dropping Microsoft’s name and logo from the search bar. OpenAI released a search quality update for ChatGPT. That was the search news this week at the Search Engine Roundtable.

Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Yahoo Search gives you quick, AI-powered summaries, plus AI chat when you want to dive deeper. Whether it's news, finance, sports, shopping or instant answers, get connected to what you need.

0:00 - Introduction

1:03 - Google Search Ranking Volatility Heats Up June 18th

1:31 - Google Search Console Now Counting AI Mode Clicks, Impressions & Positions

2:36 - Google Search Tests Audio Overview

3:15 - Google AI Mode Within People Also Ask & Chrome

3:40 - Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

3:58 - Google Rolls Out Talk & Listen Version Of Search Live In Labs

4:27 - Some Google Knowledge Panel Buttons Going To Wrong Sites

5:02 - Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

5:51 - Google Investigating Search Clicks Leading To Translated Results

6:33 - Google: No AI System Currently Uses LLMs.txt

7:00 - Google Ads Tests Design With Horizontal Lines Filled Halfway

7:20 - Google Ads Tests New Charts Interface For Campaigns

7:40 - Google Ads New Step-By-Step Conversion Setup

8:02 - Google Merchant Center New Website-Reported Autofeeds

8:23 - Google Merchant Center Updates Some User Interface Elements

8:38 - Google Local Service Ads Tests Background Checked Labels

8:52 - Google Business Profiles Rolls Out New Interface For Google Posts

9:03 - Google Tests Swapping Site Name & URL In Search Snippet

9:17 - Bing Tests Dropping Microsoft Name From Bing Search Box

9:42 - OpenAI Improves ChatGPT Search Quality

10:03 - Conclusion

Today we covered that Google Search Live, the audio version, went live.  Google added Veo 3 video tool to YouTube Shorts.  Google updated its URL structure help documentation. And Google reviews reporting was updated.

0:00 - Introduction

0:44 - Google Search Live audio goes live

2:41 - Veo 3 video tool in YouTube Shorts

4:03 - Google updates URL structure help documentation

5:03 - Google reporting reviews update

5:24 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we had a special guest, Glenn Gabe from GSQI, who explained how Google Search Console tracks AI Mode. Google’s Martin Splitt explained the Great Decoupling. Google search ranking volatility heats up again.  John Mueller from Google said no AI system uses the LLMs.txt file yet. Google is testing a new ad format for search ads.  Google PMax, smart campaigns on offline conversion

0:00 - Introduction

1:42 - Glenn Gabe explains how Google Search Console tracks AI Mode

12:34 - Google explains The Great Decoupling

15:12 - Google search ranking volatility

15:25 - LLMs.txt

16:45 - Google Ads is testing a new ad format

17:52 - Google PMax, Smart Campaigns to prioritize high-intent offline conversions  

18:47 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console showing AI Mode data. Google AI Mode being shown in people also ask and Chrome auto-suggest.  Google knowledge panels are sending people to the wrong site. Google Ads AI Max is rolling out and Greg has his thoughts.  Google Ads target CPC bidding for Demand Gen is new.

0:00 - Introduction

1:14 - Google AI Mode data now in Search Console bleh…

4:16 - Google AI Mode injected into people also ask and Chrome

6:48 - Google knowledge panels sending people to wrong sites

8:23 - Google AI Max rolling out - first thoughts from Greg

10:14 - Google Ads Target CPC bidding for Demand Gen

11:30 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google AI Mode rolling out more in the US and Google launching Audio Overviews in search. Google Ads is testing new interfaces for charts and Google Merchant Center moved some interface features around. Google Ads shows the audience size for custom segments.  OpenAI made improvements to ChatGPT Search.

0:00 - Introduction

1:09 - Google AI Mode rolling out in US

2:18 - Google Audio Overviews being testing in search labs

5:47 - Google Ads test new chart interface

6:36 - Google Merchant Center tests new interface changes

7:06 - Google Ads audience size for custom segments

8:37 - ChatGPT quality improvements

9:46 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode will slowly be incorporated into Google Search. Google is finally rolling out AI Mode in search for signed-out users. Apple announced updates to Apple Intelligence and Apple Visual Intelligence. Google is testing Live Search in the Google app. Google Search Console may show you some of these conversational searches. Google softened its stance on using AI to translate content. Google spoke about unrelated content and how it might impact your search traffic. Google updated its removal-based demotion system help document. Google added markup support for loyalty and member pricing. Google also dropped support for several structured data elements. Google Search Console Discover report is missing data and the API is stuck for some parameters. Microsoft is retiring Bing’s PubHub. Some Google Business Profiles are disappearing. Google local photos carousel tests showing product tags. Google Ads confirmed an issue, probably with displaying and serving ads. Google Ads is testing ads at the bottom of the local pack. Google Ads AI Max is going to all in early Q3. Google Ads is testing URL inclusion and exclusion. Google Ads asset-level Performance Max reporting to some advertisers. Google Ads updated its pausing account policy. Microsoft Advertising announced a number of changes including a new report builder. Google is looking to reduce some of its workforce across search and ad units. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:55 - Google Calm Storm - Heated Weekend Search Volatility But Chatter Calm

1:13 - Google Search Broken - Not Serving New Content

1:51 - Pichai: Google AI Mode Will Be Incorporated Into The Main Search

2:20 - Google Is Now Rolling Out AI Mode In The US

2:45 - Apple Visual Intelligence iOS26: Screen Search With Google, ChatGPT & Apps

3:18 - Live Search Being Tested In The Google Search App

3:32 - Finding Conversational Style Query Data In Google Search Console

4:01 - Google Softens Its Stance On Automated Translation Using AI

5:10 - Google On Unrelated Content As A Search Ranking Issue

5:33 - Google Search Removal-Based Demotion Systems Changes Threshold

5:57 - Google Gains Markup Support For Loyalty & Membership Programs

6:14 - Google Drops Support For Seven Existing Structured Data Markups

6:35 - Google Search Console Discover Report Flatlining - Might Be A Reporting Bug

6:54 - Google Search Console API Data Stuck Since June 3rd

7:01 - Microsoft Is Retiring Bing PubHub

7:17 - Reports Of Some Google Business Profiles Disappearing

7:30 - Google Local Photos Testing Product Tags

7:43 - Google Ads Confirms Issue - Maybe Ads Not Displaying

8:00 - Google Ads At Bottom Of Google Local Map Pack

8:08 - Google Ads AI Max Coming To All In Q3 2025

8:17 - Google Ads Tests URL Inclusions & Exclusions For Search Campaigns

8:26 - Google Ads Asset-Level PMax Reporting Rolling Out To Some

8:37 - Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations

8:48 - Microsoft Advertising New Custom Report Builder & More

8:57 - Google Looks To Reduce Search & Ad Units With Buyout Program

9:12 - Conclusion

Today we covered Google’s new voluntary buyout program.  Google updated its removal-based demotion system.  Google warned about unrelated content on your site.  Microsoft Advertising has a new report builder and more. YouTube is testing 30-second non-skippable ads. 

0:00 - Introduction

1:59 - Google buy out program

4:54 - Google removal based demotion system small but mighty update

6:11 - Google on unrelated content

7:08 - Microsoft Advertising new report builder and more

9:23 - YouTube 30-second non-skippable ads

10:31 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.