Search Engine Roundtable Podcast

Today we covered how we are seeing helpful content update recoveries with the latest Google June 2025 core update. Google Search Console may have a reporting bug on average position.  Google Ads is resulting in fewer clicks.  Google Ads API to sunset ad sharing.  Google AI Mode now with Circle to Search and Google Lens.

0:00 - Introduction

1:35 - Google June 2025 core update recoveries

4:44 - Search Console average position bug

5:29 - Google Ads now with fewer clicks

10:34 - Google Ads API to sunset ad sharing

11:43 - AI Mode comes to Circle To Search and Google Lens

13:41 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s response to hidden search terms in Google Ads.  AI Content - is it safe or not for Google.  Google Search Console’s new discussion forums filter.  Google video action campaigns to be upgraded to Demand Gen.

0:00 - Introduction

0:48 - Google Ads Hidden Search Terms

2:45 - AI Generated Content and Google

5:30 - Google Search Console discussion forum filter

6:22 - Google Video Action Campaigns to Demand Gen

7:14 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn (I mean Christine Zirnheld) of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google AI Mode going fully live in India.  Google AI Mode with follow up search suggestions. Google AI Mode results differ each and every time.  Google Ads Editor version 2.10 is out.  Google Ads updated its political content policy. Google Ads highlights irrelevant bold terms. 

0:00 - Introduction

1:00 - Google AI Mode fully live in India

1:58 - Google AI Mode follow up suggestions

2:33 - Google AI Mode results different each time

4:06 - Google Ads Editor version 2.10

6:30 - Google Ads updates political content policy

7:36 - Google Ads highlight irrelevant bold terms

8:51 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn (I mean Christine Zirnheld) of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Cloudflare’s CEO said he will get Google to allow us to block AI Overviews without it impacting regular search. Google faces EU antitrust complaints over its AI Overviews.  Google AI Mode can respond in non-English languages. Plus, the Google Keyword Planner tool got an update. And google Merchant Center gets automated shipping updates.

0:00 - Introduction

0:57 - Cloudflare to get Google to let us block AI Overviews

3:02 - EU antitrust complaint over Google AI Overviews

4:38 - AI Mode can respond in non-English languages

5:26 - Google Keyword Planner tool update

5:52 - Google Merchant Center Gains Automatic Shipping Updates

7:34 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th, days before the core update was announced. Google Search Console updated its Insights report. Google promoted AI Mode with an animated not Google Doodle. Google is testing AI Mode in Chrome. A study from Similarweb shows that clicks from Google dropped 13 percentage points since the launch of AI Overviews a year ago. I posted the monthly Google webmaster report. Bing placed the Copilot Search tab at the beginning of all tabs. Google Ads has a new broad match experiment testing. Google Ads AI Max is a search match type. Microsoft removed over one billion ads and 475,000 advertiser accounts. Microsoft Advertising will do away with TCPA and TROAS. Google AdSense will fill empty in page ads with contextual relevant suggestions, by default, in 30 days. Microsoft is laying off 9,000 jobs. And Cloudflare announced it will block AI crawlers by default and offer a Pay Per Crawl initiative. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction 

0:47 - Google June 2025 Core Update Is Rolling Out - What We're Seeing So Far

1:36 - Google June 2025 Core Update Volatility Just Began - Do You See It?

2:39 - Heated Google Search Ranking Volatility On Saturday June 28th

3:38 - New Google Search Console Insights Report

4:36 - Google Promotes AI Mode With Animated Google Doodle

5:21 - Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

5:35 - Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

6:16 - July 2025 Google Webmaster Report

6:29 - Bing Places Copilot Search As First Tab & Replaces All With Web

7:17 - New Google Ads Broad Match Experiments Testing

7:42 - New Google Ads AI Max Search Match Type

8:02 - Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

8:33 - Microsoft Advertising Target CPA and Target ROAS Going Away On August 4th

9:03 - New Google AdSense Fill Empty In-Page Ads

9:43 - Microsoft Laying Off 9,000 Employees - 4% Of Workforce

10:01 - Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model

10:46 - Conclusion

Today we covered  Similarweb data says zero click search is way up since AI Overviews were introduced. Google’s people also ask is showing AI Overviews 12% or of the time, says AlsoAsked.  Google Ads is rolling out AI Max search match type in the search term report. 

0:00 - Introduction

0:37 - Google zero click is up a lot

3:06 - Google people also ask showing AI Overviews 12% of the time

5:22 - Google Ads AI Max search match type report 

7:03 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the first signs of the June 2025 Google core update being seen in the wild.  Google Ads message assets will require you to verify your phone numbers.  Microsoft is putting Copilot Search as the first tab in the Bing Search bar.

0:00 - Introduction

1:02  - Signs of the Google June 2025 core update

4:02 - Google Ads message assets phone number verification

5:34 - Copilot Search gets promoted in Bing Search

7:13 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the June 2025 Google core update announcement.  Cloudflare announced they will block AI bots by default and launched a new initiative named pay per crawl.  Google Ads rolls out video analytics. 

0:00 - Introduction

0:30 - Google June 2025 core update

2:26 - Cloudflare block AI bots and pay per crawl initiative

5:54 - Google Ads video analytics

7:36 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s Liz Reid on SEO and ads in AI Mode. Google search ranking volatility hit hard again this weekend.  Google AI Overviews is testing site names for citations. Google Ads simplifies broad match testing.  

0:00 - Introduction

0:53 - Google’s Liz Reid On SEO and Ads in AI Mode

2:26 - Google ranking volatility this weekend

2:52 - Google AI Overviews with site names

3:30 - Google Ads simplifies broad match testing

4:55 - Renewed Google Search Console Insights

5:14 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google’s Nick Fox says he questions the AI Overview click studies and says the web is thriving. Liz Reid, Google’s head of Search, spoke about SEO and ads in AI Search. Google expanded AI Mode in Labs to India. Google touts its index freshness as a win for its AI. Google has an undisclosed search answer box. Google is testing a new feature named Preferred Sources to let searchers see more content from their favorite news publications. Bing is testing a floating a Copilot follow up query box in the Bing search results. Google says URL extensions still don’t matter. Google Business Profiles tests social buttons above Google Posts. Google expands turning off review posting. Google disallows adding countries or states to service area businesses. Google will end its self-service hotel rates on July 30. Google Ads tests a compact segment dropdown menu. Google launched Offerwall for publishers to make more money. Google Merchant Center product status change history report is back. Google has this new emoji answer box. And the industry is mourning the loss of Jill Whalen. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:40 - Google Search Ranking Volatility Rumbles On June 25 & 26

1:09 - Google's More Core Updates, More Often Seem To Not Be Happening

2:25 - Google Questions AI Overview Click Studies & Says Web Is Thriving

3:54 - Head Of Google Search, Liz Reid, On Ads & SEO With AI Search

4:34 - Google Expands AI Mode To India In Search Labs

4:58 - Google Touts Its Index Freshness As A Win For Google AI

5:42 - Google Undisclosed Blue Search Answer?

6:16 - Google Top Stories Preferred Sources Labs Feature Can Be Big For Publishers

6:55 - Bing Search Tests Floating Copilot Search Box

7:14 - Google Still Says URL Extensions Still Don't Matter

7:32 - Google Business Profiles Tests Social Profiles Above Google Posts

7:50 - Google Expands Posting Reviews Is Turned Off For This Place

8:24 - Google Disallows Adding Countries Or States To Service Area Businesses

8:44 - Google To End Self-Service Hotel Rates July 30

9:07 - Google Ads Tests Compact Segment Dropdown Menu

9:20 - Google Offerwall Out Of Beta

9:57 - Google Merchant Center Product Status Changes History Report Returning

10:22 - New Google Search Emoji Answer Feature

10:48 - The Industry Mourns The Loss Of Jill Whalen - Content SEO Hero & Legend

11:50 - Conclusion