Search Engine Roundtable Podcast

Today we covered the data providers on the June 2025 Google core update.  Pew Research came out with a study on the impact of Google AI Overviews. Google on state by state pricing with Google Search. Google also added branded searches as a new conversion metric.

0:00 - Introduction

0:50 - Google June core update data

2:47 - New study on Google AI Overviews 

5:45 - Google Search on state by state pricing

7:49 - Google adds branded searches conversion metric

9:05 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Ads has a new tips section in the optimization score column. Google Ads shows competitive-aware recommendations. Google dropped the sponsored label from related searches. Google said you may want to noindex your LLMS.txt file. Google is testing changes to the more tab in search. Google Search Console has a new logo.

0:00 - Introduction

0:44 - Google Ads recommendation tips in optimization score column

2:45 - Google Ads competitive-aware recommendations 

4:35 - Google drops sponsored label from related searches

5:51 - Google says noindex your LLMS.txt file

7:17 - Google testing changes to the more tab in search

8:06 - New Google Search Console logo

8:56 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the ongoing Google search ranking volatility.  Microsoft’s Jordi Ribas compared Copilot to Google AI Mode. Google is placing an AI Mode button in the search bar. Google Ads moved AI brand controls under AI Max for new search campaigns.  Google Ads negative keyword lists for Performance Max campaigns.

0:00 - Introduction

0:59 - Google search ranking volatility continues

1:55 - Microsoft compares Copilot to Google AI Mode

4:30 - Google AI Mode button in search bar

6:01 - Google Ads brand controls under AI Max

7:54 - Google Ads negative keyword lists for PMax

9:37 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini 2.5 Pro and Deep Search but you need to pay. Google AI Mode with only link cards might be a bug. Google AI Overviews now can show many videos. Google Discover officially gets AI-generated summaries. Google Search Console added 24-hour comparison views. Google said a site barely indexed by Google may mean Google isn’t convinced by the site overall. Google Core Web Vitals was updated in Search Console but something seems off. Google Search Analytics API now shows metadata for incomplete data points. Google updated its merchant return policies and loyalty programs. Google local ranking documents were updated. Google Local Service Ads reviews are now managed on Google Business Profiles. Google AI Local calling feature is being tested, it is like Ask For Me feature. Google Business Profiles appeal tool now can show rejection reasons. Google also has a new way to show the status of your requested Business Profile edits. Google Business Profiles now asks for your WhatsApp and text number. Google Ads has this apply recommendation direction in the preview of Gmail emails. Google Ads expandable summary row for feed vs asset metrics. Google Ads Smart Bidding Exploration is rolling out for some advertisers. Google Ads change history report can show ghost users and we don’t know why. That was the search news this week at the Search Engine Roundtable.

Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Yahoo Search gives you quick, AI-powered summaries, plus AI chat when you want to dive deeper. Whether it's news, finance, sports, shopping or instant answers, get connected to what you need.

0:00 - Introduction

1:08 - Google June 2025 Core Update Finished Rolling Out

1:54 - Google June 2025 Core Update Volatility Remains Heated Through Weekend

2:27 - Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

3:24 - Google AI Mode With Link Cards Only - A Bug?

3:58 - Google AI Overviews Now With Many Videos

4:21 - Google Discover Officially Gets AI-Generated Summaries

4:49 - Google Search Console Adds More 24 Hour Data Comparison Options

5:18 - Google: Barely Indexed Sites Can Mean Google Isn't Convinced Of The Site Overall

5:54 - Google Core Web Vitals Update In Search Console - Bug or Normal?

6:37 - Google Search Console Analytics API New Metadata Incomplete Data Points

7:00 - Google Updates Merchant Return Policies & Loyalty Programs

7:17 - Google Local Ranking Documentation Updated

7:56 - Google Local Service Ads Reviews Now Managed By Business Profiles

8:50 - How The Google Ask For Me Feature Works & New AI Local Calling

9:37  - Google Business Profile Appeal Tool Now Shows Rejection Reasons

9:56 - New Google Business Profile Check Edit Status

10:16 - Google Business Profiles Now Requests Text/WhatsApp Number During Setup

10:31 - Google Ads Apply Recommendations Within Gmail Can Be Dangerous

11:09 - Google Ads Expandable Summary Row (Feed vs Asset Metrics)

11:30 - Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

12:01 - Google Ads Change History Ghost Users - AdWords Administrator

12:29 - Conclusion

Today we covered John Mueller of Google’s comments on sites that get barely indexed.  Google Search Console has new 24-hour comparison views. Google Core Web Vitals metrics seemed to have dropped, but is it a bug. Google Ads change history report can have ghost users.

0:00 - Introduction

0:38 - Google June core update done

2:16 - Google AI Mode with Gemini 2.5 Pro

4:20 - Google AI calling businesses for pricing

7:28 - Google Ads expandable summary row

8:06 - WhatsApp for Google Ads support

9:13 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered John Mueller of Google’s comments on sites that get barely indexed.  Google Search Console has new 24-hour comparison views. Google Core Web Vitals metrics seemed to have dropped, but is it a bug. Google Ads change history report can have ghost users.

0:00 - Introduction

0:46 - Google On Barely Indexed Sites

3:03 - Google Search Console 24 Hour Comparisons

4:19 - Google Core Web Vitals Drop - A Bug?

6:04 - Google Ads Change History Ghost Users

8:06 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google PMax campaigns with new brand asset rules. Google phrase match is losing group to broad match in Google Ads. Google updated its local ranking documentation.  Google Search Analytics API now has new metadata for incomplete data points. 

0:00 - Introduction

0:45 - Google PMax brand asset rules

2:04 - Google Google Ads phrase match listing to broad match

6:10 - Google updates local ranking documentation

6:55 - Google Search Analytics API incomplete data points metadata 

7:40 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the ongoing Google June 2025 core update and how it was super heated over the weekend. Google Business Profiles missing performance data since June 25th.  Google AI Mode with link only cards. Google AI Overviews with more videos.  Google Ads with apply recommendations in one click from Gmail.  Google Local Service Ads reviews are now managed in Business Profiles.

0:00 - Introduction

0:50 - Google June 2025 core update heated volatility through weekend

2:24 - Google Local Business Profiles drops since June 25th

3:12 - Google AI Mode link cards only

4:44 - Google AI Overviews with more videos

5:45 - Google Ads apply recommendations within Gmail

8:10 - Google LSAs reviews now managed by Business Profiles

9:41 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console’s performance report might have a bug with the average position. Google Search Console added a discussion forums search appearance filter. A new study shows AI-generated content ranks fine in Google Search but please be careful with it. Cloudflare said they will get Google to give us a way to block our content from AI Overviews. Google Search expanded AI Mode fully in India. Google AI Mode should also work with Workspace accounts. Google AI Mode shows very different searches on each query. Google AI Mode is giving you suggestions for follow-up questions. Google Ads defends the hidden search terms. PPCers are noticing a decline in ads clicks from search. Google Ads Editor rolled out version 2.10, kind of. Google keyword planner tool has a new update for more regional reporting. Was there a Google local update or is it bad data from Google Business Profiles. Google Business Profiles dropped the utility bill for evidence for an appeal. Google business Profiles revivification increases after suspension. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:53 - Google June 2025 Core Update Leading To Some Partial HCU Recoveries

2:05 - Google Search Console Performance Report Average Position Bug?

2:44 - New Google Search Console Discussion Forum Search Appearance Filter

3:08 - Be Careful With Google When Publishing AI Content

4:08 - Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews

5:10 - Google Search Rolls Out AI Mode In India Without Labs

5:25 - Google Says AI Mode Rolling Out To Workspace Accounts

5:44 - Google AI Mode Comes To Circle to Search and Lens

6:05 - Google AI Mode Shows Different Sources For The Same Query

6:40 - Google AI Mode Follow Up Questions With Suggestions

7:01 - Google Ads Defends Hidden Search Terms As Solely Privacy Driven

8:21 - Google Ads Generating Fewer Clicks? Why?

9:17 - Google Ads Editor Version 2.10 Is Out With 20 New Features

9:37 - Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

9:53 - Google Local & Business Profiles Drops June 25th - Reporting Glitch?

10:25 - Google Business Profiles Drops Utility Bill As Evidence For Appeal

10:37 - Google Business Profiles Reverification After Suspensions Increasing?

11:00 - Conclusion 

Today we covered how we are seeing helpful content update recoveries with the latest Google June 2025 core update. Google Search Console may have a reporting bug on average position.  Google Ads is resulting in fewer clicks.  Google Ads API to sunset ad sharing.  Google AI Mode now with Circle to Search and Google Lens.

0:00 - Introduction

1:35 - Google June 2025 core update recoveries

4:44 - Search Console average position bug

5:29 - Google Ads now with fewer clicks

10:34 - Google Ads API to sunset ad sharing

11:43 - AI Mode comes to Circle To Search and Google Lens

13:41 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.