Search Engine Roundtable Podcast

Today we covered the ongoing Google search ranking volatility and then the Search Console API is delayed since April 22nd.  Google trained Gemini and its AI with search data.  Google posted its earnings reports last week.  Google is testing new merchant knowledge panel shipping panels. And ChatGPT Ads will be coming, at some point.

0:00 - Introduction

2:24 - Google ranking volatility heats up

2:56 - Google Search Console API data delayed

3:30 - Google trained Gemini AI with search data

6:22 - Google posted its earnings reports

8:23 - Google shipping retailer knowledge panel data

9:29 - ChatGPT ads are coming

10:47 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the COVID special announcements structured data on July 31st. Bing said they will streamline their Bing Webmaster Tools emails. Google Posts go missing for all businesses in the local panel, it seemed like a bug. Google Business Profiles get video verification and video previews. Google reported earnings and showed that its ad revenue is up 8.5% year over year. A new report shows search ads grew 16% with $102.9 billion in 2024. Google to allow the same advertiser top show ads at the top and bottom of the results. Google Local Service Ads has new legal terms you must agree to, but they also relaxed their photo guidelines. Microsoft launched Copilot Merchant Program. Bing is showing two rows of shopping ads that you can expand to more. Microsoft Advertising disabled the client connection requests temporarily causing a huge headache. Google AdSense updated its policy center to make it more useful. Google Chrome won’t roll out prompts to turn off third-party cookies. Google Analytics updated its campaign data quality and attribution reporting. Google Analytics real time reporting glitched this week. And we saw a live demo of the new Android AR glasses, it is wild. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:42 - Google Search Ranking Volatility Heats Up April 22-23

1:16 - More Studies Show AI Overviews Harm Google Click Through Rates

2:10 - Google Stops Supporting Special Announcement Structured Data On July 31

2:40 - Bing Webmaster Tools Working To Streamline Email Notifications

3:10 - Google Posts Go Missing From Local Panels

3:37 - Google Business Profiles Video Verification Gets Video Previews

4:06 - Google Ad Revenue Up 8.5%, Overall Revenue Up 12%

5:15 - IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

5:43 - Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads

6:35 - Google Local Service Ads Has New Legal Terms You Must Agree To

7:16 - Google Relaxing Local Service Ads Photo Guidelines After May 22nd

7:45 - Microsoft Launches Copilot Merchant Program

8:22 - Bing With Two Rows Of Shopping Ads With Option To Expand

8:38 - Microsoft Advertising Suspends Client Connection Requests Temporarily

9:25 - Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

9:40 - Google Chrome Won't Roll Out Prompt To Turn Off Third-Party Cookies

10:08 - Google Analytics Campaign Data Quality & Attribution Reporting Updates

10:25 - Google Analytics Real Time Reporting Glitching

10:28 - Google Live Demo Of Android AR Glasses 

10:57 - Conclusion

Today we covered the spike in volatility with the Google search results over the past couple of days. Google AdSense made some updates to its policy center. Google Analytics had an issue with real time analytics.  Google Demand Gen channel controls are out. Google Ads tree table reports. Google Discover is showing social media accounts and posts. 

0:00 - Introduction

0:36 - Google ranking volatility 

1:08 - Google AdSense policy updates 

1:30 - Google Analytics real time reporting issues

1:55 - Google Demand Gen channel controls

3:00 - Google Ads tree table views

4:19 - Google Discover social media accounts/posts

5:13 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Ad spend continues to outpace traffic volume.   Google Analytics updated its data quality and attribution reporting. Google will deprecate special announcement structured data.  Google Posts seemed to have stopped working.  Google launched video previews for video verification. Plus, third party cookies are sticking around. 

0:00 - Introduction

0:59 - Google Ad spend continues to outpace traffic volume

3:19 - Google Analytics updated its data quality and attribution reporting

6:05 - Google will deprecate special announcement structured data

8:48 - Google Posts stop working

10:39 - Google Business Profiles added video previews to video verification

11:51 - Third party cookies are sticking around

13:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google posted that top ads and bottom ads can have ads from the same advertiser and it is not double serving.  Google Ads now has 90 characters per each description line for PMax campaigns.  Google AI Overviews hurt click through rates, more data shows. Google local packs now can show “get there” sections for time to get there.  

0:00 - Introduction

0:34 - Google Ads cool with top and bottom ads from same advertiser

3:26 - Google Ads PMax campaigns gain 90 character descriptions

4:53 - Google AI Overviews hurt click through rates

7:42 - Google local packs show “Get there” section

9:20 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the IAB and PwC report showing how big search ad revenue is and how much it has grown.  Google was ruled a monopoly again last week.  Google dropped its events carousel for desktop, it might be a bug.  

0:00 - Introduction

0:34 - Search ad revenue numbers

2:55 - Google ruled a monopoly again

5:45 - Google drops event carousel on desktop

7:45 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect their ccTLDs to their .com, but nothing is changing with how the search results work, do not change your intentional SEO strategy because of this. Google said again that structured data does not make your site rank better. Google Ads announced its ad safety report, where it suspended 200% more advertiser accounts year-over-year. Google Ads released API version 19.1. Google posted a new ad strength guide and best practices. Google Ads is rolling out age exclusions for PMax campaigns. Google Merchant Center now offers a popular products report. Google is testing a new “new” label. Google AI Overviews can link to themselves over and over again. Google AI Overviews can also show duplicate links to the same site. Google is testing ask a follow up search box. Google Discover’s new full-width design is cropping publisher images. The Financial Times interviewed Google’s Elizabeth Reid. Google was sued for over $6 billion in the UK over alleged search dominance. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:43 - Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

2:05 - Google Search Ranking Volatility Heating Up April 16th

3:04 - Google Search ccTLDs Are Going Away

3:35 - Google: Nothing Has Changed With International SEO with ccTLD Change

4:30 - Google Again Says Structured Data Does Not Make Your Site Rank Better

4:59 - Google Ads Suspended 200% More Advertisers (39.2M) & Removed 5.5 Billion Ads

6:22 - Google Ads API Version 19.1 Now Available

6:40 - New Google Ad Strength Guide Best Practices

6:57 - Google Ads PMax Age Exclusions Rolling Out

7:22 - New Google Merchant Center Popular Products Report

7:36 - Google Testing New Label In Search Results Snippets

8:10 - Google AI Overviews Linking Over & Over Again To Itself

8:38 - Google AI Overviews With Duplicative Links

9:04 - Google Ask A Follow-Up Search Box

9:30 - Google Discover Cropping Publisher Images In New Full Width Redesign

10:01 - Financial Times Interviews Head Of Google Search, Elizabeth Reid

10:26 - Google Sued For £5 Billion In UK Class Action Lawsuit Over Search Dominance

10:45 - Conclusion

Today we covered how Google had to reiterate that international SEO is now changing with Google’s ccTLD update. Google is testing videos in the shopping/e-commerce cards. Google AI Mode may bring a quick search URL. Google Ads API version 19.1 is out. TikTok Ads now has exclusion lists. 

0:00 - Introduction

1:24 - International SEO did not change with Google’s ccTLD change

3:29 - Google testing videos in shopping cards

4:22 - Google AI Mode query URL

7:10 - Google Ads API version 19.1 is out

7:29 - TikTok Ads rolled out exclusion lists 

8:44 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how the new Google Search ranking volatility. Google will redirect its ccTLDs to its .com in the coming months.  Google released its yearly ad safety report.   Google AI Overviews can get duplicative.  Google is testing a new label and new blue dot.

0:00 - Introduction

0:43 - Google Ads Safety report

4:36 - Google Search ranking volatility

5:22 - Google ccTLDs are going away

6:25 - Google AI Overviews can get duplicative

8:40 - Google is testing a new label and blue dot

0:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google AI Overviews link to itself and sometimes those go in a loop. Google says structured data does not help with ranking. Google updated its structured data carousel availability.  Google Ads PMax campaigns has new lifecycle goals and image controls. Google’s anti-privacy bill push sparked outrange amongst advertisers. 

0:00 - Introduction

0:36 - Google AI Overviews officially links to itself

3:58 - Google AI Overviews looping

5:47 - Google on structured data and ranking

7:38 - Google structured data carousel availability

8:56 - Google Ads PMax campaign lifecycle goals and image controls

9:55 - Google anti-privacy bill advertiser outrage

12:07 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.