Search Engine Roundtable Podcast

The Google December 2024 core update landed hard over the weekend, it seems like a really big update so far.  Google will be doing more core updates, more often. Google is testing a paper clip icon in its search bar to attach files to.  Google Business Profiles is asking you to add your social profiles.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-16-2024-38585.html

Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend.  Google confirmed it had a short indexing bug causing new content not to be indexed. Google Lens also had a serving outage on Thursday. Google added FAQs around its site reputation abuse policy.  Google’s CEO, Sundar Pichai announced there will profound changes to Google Search in 2025.  Google is testing using Gemini 2.0, its new AI model, for AI Overviews.  Apple Visual Intelligence is now out and includes ChatGPT and Google Search but not local.  Google Search Console is rolling out a new date picker with 24-hour view, this comes after there being a bug with the old date picker.  Google Search Console Insights has removed Google Analytics data.  Google Search Console’s links report may have updated.  Bing has rolled out Copilot within Bing Webmaster Tools to 10,000 users.  Google added HTTP caching information to its crawling documentation. Google’s John Mueller said that sometimes over optimization drifts towards SEO spam.  Bing has officially removed its cache link.  Google Shopping is testing track price, save and share buttons on product details. Google is testing trending and popular with labels in the search results. Google is testing a new design for its search tools.  Google Ads is testing video asserts for search campaigns.  Google Ads is now beta testing negative keywords at the campaign-level for performance max campaigns. Google Ads is beta testing an AI report generation tool. Google Merchant Center and shopping added documentation around the supported annotations and badges.  That was this past week in search at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

0:00 - Introduction

1:01 - Google December 2024 Core Update Is Live - What Are We Seeing

1:58 - Google To Have More Core Updates, More Often

2:46 - Google Search Ranking Volatility Continues Post Core Update

3:09 - Google Search Having Indexing Issues Again

3:43 - Google Lens Serving Outage Yesterday

4:06 - Google Adds FAQs For Site Reputation Abuse Policy Including Moving Content

4:38 - Watch Google CEO Sundar Pichai Interview Say Search To Profoundly Change In 2025

5:13 - Google Is Testing Gemini 2.0 Powered AI Overviews In Search

5:45 - Apple Visual Intelligence Is Out With ChatGPT & Google Integration

6:20 - Google Search Console New Date Picker & 24-Hour View

6:35 - Google Search Console Performance Report Compare Dates Bug

6:47 - Google Search Console Insights Removes Google Analytics Data

7:02 - Google Search Console Links Report With Large Change In Links?

7:19 - Google Search Console Legacy Tools & Reports Has Been Removed

7:34 - Copilot Beta Now Bing Webmaster Tools For 10,000 Users

7:51 - Google Crawler Documentation Adds HTTP Caching

8:06 - Google: Sometimes Over Optimization Drift Towards SEO Spam

8:12 - Official: Bing Search Drops Cache Link

8:26 - Google Shopping Product Details With Track Price, Save & Share Buttons

8:49 - Google Tests Trending & Popular With Labels In Search Results

9:00 - Google Tests New Search Tools Design

9:18 - Google Ads Testing Video Assets For Search Campaigns?

9:35 - Google: Campaign-Level Negative Keywords For Performance Max In Beta

10:02 - Google Ads AI Generated Reports BETA

10:23 - Google Merchant Center / Shopping Annotations & Badges Documented

10:40 - Conclusion 

Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple Intelligence upgrades, including visual intelligence.  Google Search Console added 24 hour view and more changes. Bing removed the cache link. Google Ads is testing video assets for search campaigns. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-12-2024-38568.html

Google confirmed last night it is having indexing issues again. Google Search Console Insights will no longer show Google Analytics data. Google updated its crawler documentation to explain how HTTP caching and ETag works.  Google says sometimes over optimization can drift towards SEO spam.  Bing Webmaster Tools integrated Copilot support is now in beta.  Google is testing trending and popular with labels. Google is testing a new design for its search tools.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-10-2024-38550.html

Post November 2024 Google core update, we are seeing renewed search ranking volatility. Google added FAQs around its site reputation abuse policy. Google Search Console may have updated its links report. Google Search Console also quietly dropped the legacy tools and reports section.  Google may be showing fewer AI Overviews in Google Search. And watch Sundar Pichai talk about how Search will change in 2025. And a cluster of canonical topics.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-09-2024-38542.html

Google’s November 2024 core update was finally completed this week, yesterday to be more exact. This came after even more volatility from early this week. I also posted the big December 2024 Google webmaster report. Google Chrome has these site engagement metrics that are super interesting. Google added buttons to turn off personalization in search, I wonder why. Google Search explained the difference between clustering and canonicalization, explained there are like 40 signals for canonicalization, spoke about the black hole with clustering and error pages, explained how clustering works with localization and how Google handles broken canonicalization. Google Web Rendering service cache lasts for 30 days. Google Ads has new policies for dating and companionship apps. Google Ads is testing new incentives for advertisers and agencies. Google Search Console modernized their emails. Google has a new YouTube video pilot for quick takeaways. Google Search has these interactive steps for events. Google is testing weird underlines for the whole snippet. Google is testing replacing popular stores with where to buy. Bing is testing the shopping / e-commerce card. And I celebrated the 21st year anniversary of covering the search industry this week. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

1:07 - Google November 2024 Core Update Finally Finished Rolling Out

2:23 - A Week Overdue, Google November 2024 Core Update Still Causing Volatility

2:39 - December 2024 Google Webmaster Report

2:50 - Google Chrome Site Engagement Metrics

3:36 - Google Search Buttons For: Results Are Personalized - Try Without Personalization

4:24 - Google Search Difference Between Clustering & Canonicalization

4:49 - Google Has 40 Signals For Canonicalization

5:16 - Google Marauding Black Holes With Clustering & Error Pages

5:24 - Google Search: How Clustering Works With Localization

5:29 - Google Does Try To Handle Broken Canonicals

5:42 - Google Web Rendering Service Cache Lasts For Up To 30 Days

6:09 - New Dating & Companionship Google Ads Policy & Certification

6:42 - Google Ads To Test New Offers / Incentives For Agencies & Advertisers

7:35 - Google Search Console Refreshes Email Templates

7:46 - Google Search YouTube Summary Pilot: Quick Takes & Key Takeaways

8:19 - Google Search Events Interactive Steps

8:41 - Google Tests Underline Title, Link & Domain On Hover In Search Results

8:57 - Google Shopping Card Replaced Popular Stores With Where To Buy

9:19 - Bing Tests Shopping / E-Commerce Card

9:30 - 21 Years Covering The Search Industry

10:10 - Conclusion 

Google Ads is rolling out new ad policies around dating and companionship ads.  Google Search results now label if they are personalized and let you opt out of personalization.  Google Ads is testing new offers for agencies and advertisers, that upset some agencies.  Google Shopping cards replace popular stores with a where to buy section. Google Search is showing "view all" buttons in the shopping results. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-05-2024-38522.html

Google's November 2024 core update is a week overdue and still shaking things up. New data from Rand shows the Google SEO pie is shrinking. Google Search Console refreshes its emails.  Bing has this see results only from feature. Google Search web rendering service caches up to 30 days.  Google has these interactive events steps in Google Search.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-04-2024-38515.html

Just because you buy a generic domain, it doesn't mean you'll rank well for it in Google Search. Google Ads customer match is now in GA4.  Google Search is piloting a new YouTube video interface.  Google Gemini is testing linking out more prominently.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-03-2024-38510.html

Today I celebrated my 21st year anniversary of writing about Search.  Google Chrome has this site engagement metrics (it's not new).  Google has watch animated tutorials. Bing is testing shopping / e-commerce cards.  Google Business Profiles food ordering performance metrics are gone. Google's November 2024 core update did not yet finish and we passed the two weeks timeline, we are into Thanksgiving and Black Friday.  Google is testing a "more sponsored results" button in Google Search. Google Sitelinks search box is gone, finally.  Google Maps has a new report business conduct form for review manipulation. Google Business Profiles guidelines were updated around service-area businesses and minimum age products. Google spoke about giving prior notice of search penalties.  

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-12-02-2024-38506.html