Search Engine Roundtable Podcast

The Google November core update began rolling out, I posted some early examples of what we are seeing and not seeing so far... Google's John Mueller issues caution when using Google Trends for content creation ideas. Google AdSense is rolling out collapsible anchors which will turn on by default.  Plus Google Maps now shows products nearby.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-14-2024-38413.html

Google says some SEOs over-focus on URL structure. Google will update its customer match Google Ads policy.  Google Search now supports C2PA for the about this image feature. Google Merchant Center has sale events promotion types.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-13-2024-38403.html

Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google is testing seller and product ratings on the same shopping ad.  Google is testing a current sales section in search.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-12-2024-38397.html

I posted the November 2024 Google webmaster report a bit late this month, sorry about that. Google is testing anchor text based links in the AI Overviews. Google Ads has unpaused the election ads today. Google Ads Editor version 2.8 is out.  Google is testing removing the site name and favicons from the search results. Google Maps finder may or may not show the sponsored label on the left side. HARO is being closed next month.  Also,Demand gen audiences are now just signals. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-11-2024-38391.html

This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search is powered partially by Bing’s index, so be aware. Google AI Overviews testing a new highlight feature and we are seeing people also ask use AI Overviews instead of featured snippets. Google updated its documentation around having different links in mobile versus desktop pages. Google and Microsoft Bing went to IETF to propose changes to the robots exclusion protocol. Google proposed new shipping data schema. Google Search Console now uses dotted lines for partial data. Google is testing conversational search in the Google Search App. Google is testing dropping the results count in some cases, or is this a bug. Google selected canonical can show the wrong domain name sometimes. Google Ads continues to test mixing ads with free results. Google Ads optimization score now shows a competitive pressure data point. Google Ads added segmentation option to PMax asset groups. Google Shopping Ads has a bag button to bypass the product pages. Google Local Service Ads app will stop working in two months. Bing is rolling out new sponsored labels in search. Bing has these AI-powered buying guides. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

0:00 - Introduction

1:03 - Election 2024 Google Search Ranking Update

1:43 - Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

2:39 - Google Wants You To Stop Hiring SEOs & Paying For SEO Audits? I Highly Doubt It.

4:09 - ChatGPT Search Is Powered By Bing's Index & More

4:55 - Google AI Overviews Highlight Feature Expands AI Responses

5:11 - Google AI Overview Displayed Within People Also Ask

5:32 - Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl

6:07 - Google & Bing Head To Dublin For IETF Event To Improve Crawling Efficiency & AI Controls

7:03 - Google Proposes New Shipping Data Schema Including Type ShippingService

7:28 - Google Search Console Partial Data Reports With Dotted Lines

7:48 - Google Continuous Conversational Search In Google App

8:10 - Google Tests Dropping Results Count After Moving It Under Search Tools

8:39 - Google-Selected Canonical Showing Third-Party's Domain Name

9:34 - Google Ads Continues To Test Ads Mixed Within Organic Results - Dynamic Ad Placement

10:04 - Google Ads Optimization Score With Competitive Pressure Data

10:23 - Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

10:39 - Google Shopping Ads With Bag Icon In Search

11:05 - Google Local Service Ads App To Stop Working In Two Months

11:36 - Bing Rolls Out New Sponsored Label For Search Ads

11:52 - Bing AI-Powered Buying Guide

12:02 - Conclusion 

Google Ads is still testing mixing ads within the organic free search results.  Google Ads is rolling out new brand guidelines for performance max campaigns. Google AI Overviews are being testing to power people also ask.  Google has this reviewed by snippet feature. And John Mueller of Google said when it makes sense to split the load across subdomains or domains. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-07-2024-38373.html

Google search is heating up again, we're seeing a lot of ranking volatility - we're calling it the Election 2024 Google update. Glenn Gabe reported that 22% of those sites hit by the helpful content update saw 20% increases or more since the August update, the rest are still dead.  Google is highlighting the new Google Shopping interface with a new label.  Google Shopping has these bag icons that take you right to the checkout page. Microsoft Advertising shopping audience campaigns has some updates.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-06-2024-38362.html

Google seems to be testing removing the results count from the search results, I am hoping it is a bug.  Google Ads optimization score now shows a competitive pressure data point.  Bing is rolling out those sponsored labels now. Google Search Console's performance reports gains dotted lines for partial data. Google is proposing new shopping data schema. Google is testing orange links in mobile search.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-05-2024-38354.html

NerdWallet had a rough earnings call, a lot over its Google ranking troubles.  Google Business Profiles has a new learn something specific AI powered answer box. Google is highlighting menus for brand searches. Google Ads has new business link assets. Google Ads new conversion reports for sales and leads.  And Google is testing new AI tools for larger advertisers. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-11-04-2024-38347.html

This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now downgrading the rankings of content that is starkly different from the main content of the site. Google said again that it is doubtful you’d see big ranking declines over core web vital issues. Google AI Overviews is rolling out to 100+ countries and over a billion users. OpenAI started to roll out search in ChatGPT. Google Search ranking volatility was heated again last week, including some spooky ranking changes. Google updated its URL structure documentation and favicon documentation and added new Google Trends documentation. Google is testing a frequently saved label and also testing snippets with mentioned products carousels. Google has trust scores in its knowledge panels. Google Ads rep made unauthorized changes to an ad account; it is a big deal. Google Ads recommendation for raising your budget is improved. Google Ads has new conversion reports with sales and leads tabs. Google Ads has a new business links asset type. Google Ads will sunset call ads next year. Google is testing scrollable ad categories. Bing is testing hiding its ad label again. Bing is testing a new local knowledge panel design. Google Maps released a bunch of Gemini AI-powered features. Google Business Profiles is testing reviews within the photos carousel. Google and Microsoft both reported high earnings reports, with ad revenue still on the incline. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

1:00 - Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover

2:41 - Google Search Downgrading Rankings Of Content Starkly Different From Main Content

3:35 - Google: Doubtful You'd See Big Ranking Drop Over Core Web Vitals Issues

3:47 - Google AI Overviews Rolling Out To 100+ Countries & Billion+ Users

4:07 - OpenAI Releases ChatGPT Search

4:49 - Halloween 2024 Google Search Ranking Update

5:11 - Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th

5:18 - Google Updates URL Structure, Favicon & Adds Google Trends Docs

5:29 - Google Tests Frequently Saved Label On Search Result Snippets

5:42 - Google Search Snippet With Mentioned Products Carousel

5:57 - Google Search Entity Trust Scores From APIVoid & ScamAdviser

6:19 - Confirmed: Google Ad Rep Made Unauthorized Changes To Ad Account

6:53 - Google Ads Raise Your Budgets Recommendation Gains Information

7:17 - Google Ads New Sales & Leads Conversion Reports

7:24 - New Google Ads Business Links Asset Type

7:33 - Google To Sunset Call Ads; Migrating To Responsive Search Ads

8:03 - Google Tests Scrollable Search Ads Categories

8:15 - Bing Tests Hiding Ads Labels After Domain

8:38 - Bing Tests New Local Knowledge Panel Design

8:46 - Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

9:22 - Google Business Profiles Testing Reviews Within Photo Carousels

9:38 - Google Menu Highlights Search Carousel

9:51 - Google Ad Revenue Up 10% - With Biggest Ad Revenue Quarter Ever

10:10 - Microsoft Bing Advertising Revenue Up 18%

10:20 - Conclusion