Search Engine Roundtable Podcast

NerdWallet had a rough earnings call, a lot over its Google ranking troubles.  Google Business Profiles has a new learn something specific AI powered answer box. Google is highlighting menus for brand searches. Google Ads has new business link assets. Google Ads new conversion reports for sales and leads.  And Google is testing new AI tools for larger advertisers. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-31-2024-38335.html

Google announced a new search ranking update is coming soon, but advised those affected by previous updates not to anticipate recoveries. It seems like it might be time to move on. Google confirmed that an ad representative made unauthorized changes to an ad account by mistake. Additionally, Bing Ads is once again hiding its ad labels. Last night, Google reported its highest quarterly earnings for ad revenue ever.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-30-2024-38326.html

Google AI Overviews are now rolling out to over 100 countries, making it available to over a billion searchers. Google said it is doubtful you'd see big ranking drops over core web vitals issues. Google is testing a "frequently saved" label in the search result snippets.  Google is testing a new local places and compare sites interface. Bing recommends against batch mode for IndexNow submissions.  Google Ads has a new raise your budgets recommendation section.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-29-2024-38316.html

Google Search has systems to downgrade rankings when portions of your site's content is starkly different from the rest of your site. Google had more search ranking volatility over the weekend, it just won't calm down. Google Search Console updated its performance reports and it freaked out SEOs big time.  Google updated its URL structure, favicon documentation and added new Google Trends docs.  Google has mentioned in products carousel snippets. Google Business Profiles can show reviews within photos now. Google Ads to sunset call ads.  

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-28-2024-38304.html

This week, we had more Google search ranking volatility to report on - surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results. Google has this People’s Insights box that shows online forums for unprofessional medical advice. Bing Search is adding AI-enhanced summaries to its search results. There are several bugs with the Bing Webmaster Tools API and documentation. Google Ads performance max won’t take priority over search campaigns when in the same account. Also, Google Ads has sharable ad previews, asset experiments for Performance Max with product feeds and test adding assets and using Final URL expansion. Google search ads now uses travel feeds for hotel ads. Google has a watch video icon for video ads in search. Google to pause ads from showing after the electoral polls close on November 5th. Google Local Service Ads is testing request competitive quotes. Google Merchant Center is testing audience insights. Google Ads API version 18 is out. Nick Fox is the new head of Google Search, he is replacing the super controversial Prabhakar Raghavan. There is a new SEO board game coming out for the holidays. And I am offline today, when this was published, for a holiday, this was pre-written, pre-recorded and scheduled to go live today.s That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:43 - Google Search Ranking Volatility Continues October 19th & 20th

1:21 - Google Sitelinks Search Box Going Away Next Month

1:52 - Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?

2:38 - Google Generative AI Snippets Throughout Search Results

3:04 - Google Search People's Insights For Unprofessional Medical Advice

3:56 - Bing Search Adding Al-Enhanced Summary

4:17 - Several Bugs Within Bing Webmaster Tools API & Documentation

4:41 - Google Ads Performance Max Won't Take Priority Over Standard Shopping In Same Account

5:05 - Google Ads Gains Sharable Ad Previews, Asset Experiments & Final URL Expansion

5:27 - Google Search Ads Travel Feeds To See Prices, Images & More Rich Results

5:55 - Google Watch Video Search Ads

6:08 - Google To Pause Ads Related To Elections After Polls Close On Nov. 5

6:30 - Google Local Service Ads At It Again With Request Competitive Quotes

7:25 - Google Merchant Center Audience Insights Beta

7:25 - Google Ads API Version 18 Now Available

7:43 - Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

8:27 - Fun: SEO The Board Game

8:38 - Programming Note: Offline For Simchat Torah On Thursday & Friday

8:50 - Conclusion 

Google may have hit Fortune Recommends with a search penalty of some kind. Sitelinks Search boxes are being removed from Google Search.  Google has news travel feeds for search ads. Google is testing watch buttons for search ads.  And People’s Insights come to Google Search, for safety.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-23-2024-38290.html

Nick Fox has replaced Prabhakar Raghavan as the head of Google Search. Google PMAx and Shopping campaigns change things up.  Google will pause ads post elections temporarily. Google is testing generative AI throughout the search results. Yep, and we have more Google ranking volatility.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-21-2024-38273.html

Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new recommendations and previewed Copilot integration. Semrush has acquired Third Door Media’s properties including Search Engine Land, Search Marketing Expo and more. Bing also seems to be taking recipe bloggers content, fully. A popular YouTuber smashed Google Search. Google Search is testing top links, which seem like sitelinks. Google Ads will release new penalties for agencies or third parties that abuse their policies. Google Ads is testing expandable and collapsible ad formats. Google Ads is rolling out gross profit optimization settings. Google Ads will remove data older than 11 years. Google Merchant Center added new verification methods. Google Business Profiles removed insurance carrier derails. Microsoft said it unshipped 26 Bing features. I am offline for Sukkot, this video and everything I’ve posted on Thursday and Friday were pre-written and pre-scheduled. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course.

0:00 - Introduction

1:11 - Google Search Ranking Volatility Again Heats Up (October 15th)

1:53 - New Google Shopping Researched With AI & More Shopping Features

2:26 - Bing Webmaster Tools Gets 16 Months Of Data, Recommendations & Copilot Tools To Come

3:12 - Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)

3:47 - Bing Search Recipes Cheat Publishers?

4:18 - Why Google Search Is Broken Video Gets Millions Of Views

4:48 - Google Tests Snippet Product Carousels For Amazon

4:59 - Google Search Tests Top Links Title For Sitelinks?

5:09 - Google Ads To Release New Penalties For Agencies & Third Parties

5:47 - Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements

6:01 - Google Ads Adds Gross Profit Optimization Campaign Setting

6:29 - Google Ads To Remove Data Older Than 11 Years Ago

6:43 - Google Merchant Center Adds New Verification Methods

6:52 - Google Business Profiles Removes Health Insurance Accepted

7:19 - Microsoft Unshipped 27 Bing Features

7:53 - Programming Note: Offline For Sukkot On Thursday & Friday

8:10 - Conclusion

Google announced new shopping AI features, with researched with AI and more changes. Google is heated again, we got more ranking volatility. And Semrush acquired Third Door Media, including Search Engine Land and SMX.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-16-2024-38247.html

Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years.  Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-15-2024-38243.html