Search Engine Roundtable Podcast

A new video from a famous YouTuber talks about why Google is falling apart, it got over 1 million views in a couple of days.  Google Ads has a gross profit optimization campaign setting. And Bing "unshipped" 27 features, which ones to be exact, I don't know. Plus we spoke about ranking volatility and weird AI Overview citation issues. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-14-2024-38239.html

Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where it just takes recipe blogger content and hosts it on its site. Google is hosting a web creator conversion event to appeal to publishers who got hit by its algorithms, Google launched ads in AI Overviews, new link format, AI organized search results and more. Google seems not to link HCU hit sites in the AI Overviews. Google spoke about what it means to have an unreachable robots.txt file. Google is testing verified labels also for retailers in the shopping and product view. Google Store ratings are rolling out to more countries. Google is testing a new list articles view for listicles. Google is testing people also are saying in short video format. Google is testing most mentioned places. Google Shopping tests researched with AI. Google is testing variations of sponsored labels for search ads. Google is showing competitor ads in your local business profile reviews. Google Merchant Center listings adds new certification markup. Google now lets you drag and drop your restaurant menu items in Google Business Profiles. Google added a negative keywords tab to Keyword Planner. Google Ads improved its sidebar navigation. Google may have 9,000 new ad campaigns made every second. Google Merchant Center added video generation and Amazon MCF integration. Bing is testing best list of carousels, which is dangerous. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

0:00 - Introduction

1:02 - DOJ May Breakup Google As Remedy To Monopoly Ruling

2:12 - Google Search Ranking Volatility Rumbling Again October 10th

2:55 - Google Tests Quick View Button For Recipes That Keep You On Google

4:29 - Google To Host Creator Summit At GooglePlex Later This Month

5:24 - Google AI Overview Ads, New Link Format, AI Organized Search Results & More

6:04 - Google AI Overviews Not Linking To Sites Hit By Helpful Content Update

6:36 - Google: Robots.txt Is Unreachable, Other Pages Reachability Matter

7:05 - Google Search Tests Verified Labels For Product Results

7:28 - Google Store Ratings Now Available In India, Australia, Canada & UK

7:38 - Google Search Tests List Articles

8:00 - Google Search Tests Most Mentioned Places Carousel

8:10 - Google Tests What People Are Saying Short Video Search Results

8:26 - Google Shopping "Researched with AI - Experimental" Answer

8:44 - Google Tests Sponsored Ad Label Variations

9:04 - Google Search Showing Competitor Ads Above Local Reviews

9:40 - Google Merchant Listings Adds Certification Markup Support

10:04 - Google Drag & Drop Reorder Your Restaurant Menu Items

10:24 - Google Ads Adds Negative Keyword Tab in Keyword Planner

10:38 - Google Ads Improved Console Sidebar Navigation

10:50 - 9,000 Google Ads Campaigns Created Every Second???

11:08 - Google Merchant Center Adds Video Generation & Amazon MCF Integration

11:27 - Bing Tests Best List Of Carousel

11:39 - Conclusion

Google Local Service Ads will require advertisers to have a Google Business Profile next month.  Google is testing a Quick view button in search that gives searchers no reason to look at your site.  Google may have 9,000 ad campaigns created every second.  Google is testing verified labels for retailers in the product search results. Google is expanding store ratings to more countries. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-10-2024-38224.html

DOJ may breakup Google and worse, but the ruling won't happen officially until next year. Google is showing competitive ads in your local listing. Google Ads launches new navigation changes. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places.  And OpenAI has more content partnerships. 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-09-2024-38217.html

Google will host a creator summit later this month, it is invite-only. Google Ads has a negative keywords tab in the keyword planner tool. Google Search is testing list articles.   And the EPIC lawsuit.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at  https://www.seroundtable.com/recap-10-08-2024-38199.html

Google launched ads in AI Overviews, new links are live, shopping AI, AI organized results and more.  Google Shopping has this "Researched with AI" AI Overview format. Microsoft Advertising also has new ads in copilot. Google is testing ad / sponsored label variations. We also covered an interstitials case study.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-10-07-2024-38190.html

We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever.  Google may have slapped Forbes Advisor with some sort of penalty.  Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console released sticky performance filters. Google Search Console recommendations is now fully rolled out but more people see it.  Danny Sullivan, Google’s Search Liaison, was interviewed again, this time by Aledya Solis. Google warned about using JavaScript generated product markup. Google spoke again about noindex versus canonical tags. Google said don’t use a generic coming soon page for new pages. Bing Search can get dates and times wrong for search snippets. Microsoft Advertising has a new ad console experience, and new diagnostics and performance snapshot.  Bing is testing replacing the ad label with a sponsored label.  Google Shopping is testing a new updated interface with expandable refinements. Google Local Service Ads has a new bidding option for target cost per lead.  BingBot celebrated its 14th birthday.  Google didn’t celebrate its 26th birthday for some reason.  I am offline today and yesterday for Rosh Hashanah, so this video and post was pre-recorded and scheduled. That was this past week in search at the Search Engine Roundtable. 

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

1:03 - Record-Breaking Google Search Ranking Volatility Continues Into October

1:58 - Google Search Ranking Volatility & Shuffles This Weekend

2:20 - Did Google Hit Forbes Advisor With A Search Penalty Over Site Reputation Abuse?

3:20 - Bing Generative Search Experience Rolling Out

4:08 - October 2024 Google Webmaster Report

4:20 - Sticky Google Search Console Performance Report Filters

4:41 - Google Search Console Recommendations Not Fully Rolled Out

5:02 - Another Interview With Google's Search Liaison: Big Brands, UGC Content, AI Overviews & Future

5:21 - Google Warning On JavaScript-Generated Product Markup

5:56 - Google Again On When To Use Noindex Or Canonical (Or Both)

6:22 - Google: Don't Use Generic Server / CMS Holding Pages For New Sites

6:48 - Bing Search Getting Dates/Times Wrong In Search Results Too?

7:11 - Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot

7:37 - Bing Testing Replacing Ad Label With Sponsored Label

7:56 - Google Shopping Interface Updated With Expandable Refinements

8:12 - Google Local Service Ads TCPL (Target Cost Per Lead)

8:24 - Happy 14th Birthday BingBot

8:40 - Today Is Google's 26th Birthday - Where Is The Doodle?

9:02 - Programming Note: Rosh Hashanah 5785 - Happy & Healthy Jewish New Year

9:19 - Conclusion 

Bing is rolling out its generative search experience while also improving its Deep Search feature. Google warned about JavaScript generated product markup with documentation updates. I posted the big Google Webmaster Report for October (don't miss this one).  Bing is testing "sponsored" labels instead of "ad" labels.   Note, I am offline Thursday and Friday - so all those stories will be scheduled.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-10-02-2024-38161.html

bing, Microsoft, ads, search ads, ppc, google volatility, google update, javascript, seo, bing generative search, ai,

Google Search Console performance report filters now stick.  Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites. Google Ads had an outage earlier this morning that it is working to fully restore. And Spotify has their fan study.

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-10-01-2024-38156.html

The Google Search ranking volatility won't calm down, we have another volatile weekend. Google may have penalized the Forbes Advisor site.  We have another interview with Google's Danny Sullivan, this one done by Aleyda Solis. Google Search Console recommendations are not fully rolled out yet. Google updated its Google Shopping interface.   

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-09-30-2024-38150.html