Search Engine Roundtable Podcast

Search Engine Roundtable Podcast

By Barry SchwartzTechnology
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Search Engine Roundtable Podcast episodes

  • It's New - August 1 - Google Bursting, Deepfakes, JavaScript Indexing, Sitelinks Pills & Video Knowledge Panels

    We are seeing some massive Google search ranking volatility - is it the coming of the next core update? Google explained its search ranking updates to handle deepfakes. Google is testing a new pill format for sitelinks. Google is testing knowledge panels videos section. There is this excellent deep five on how Google Search handles JavaScript and more...


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-08-01-2024-37830.html

    11 min
  • It's New - July 31 - Google Ads PMax updates, hidden store gems, Microsoft ad revenue & Google censoring Trump

    Google Ads launched new PMax reporting and AI generation tools. Google responded to the claims that it was censoring President Trump. Google has this new hidden gems store section. Plus, Microsoft Advertising and Bing Search ad revenue was up 19%.

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-31-2024-37819.html

    10 min
  • It's New- July 29 - Core update coming, ongoing Google volatility, mixed Google Ads & SearchGPT

    Google says the next core update isn't extremely far away, and encourages some publishes to hold out. Google's ongoing search ranking volatility is pretty intense. OpenAI's SearchGPT - what do you think and more..

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-29-2024-37807.html

    12 min
  • Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

    This week, we covered yet again more Google Search ranking volatility. Microsoft is testing its new Bing generative search experience. Reddit blocked Bing and other search engines that won’t pay for its content. Google is not going to deprecate third-party cookies in Chrome. Google will test ads in AI Overviews soon. Google tests link icons citations in the AI Overviews. Google is testing a save button for AI Overviews. Google has AI Overviews for video descriptions. Google added links to Gemini responses. OpenAI launched SearchGPT, its own AI search tool. Google knowledge panels are using AI-generated images. Google is testing larger sitenames and favicon. Google’s John Mueller said don’t use LLMs for SEO advice. Appel Maps launched its web version in beta. Google Local Service ads has a new budgeting option. Google Ads has a new sitelinks interface. Google Ads Editor version 2.7 is out. Microsoft Advertising has new brand lists for Performance Max campaigns. Google reported earnings, showing ad revenue up 11%, with huge profits and earnings. That was the search news this week at the Search Engine Roundtable.

    SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.


    0:00 - Introduction

    0:39 - Google Search Ranking Algorithm Volatility - July 23rd

    1:15 - Microsoft Now Testing Bing Generative Search Experience

    2:32 - Reddit Blocked Bing Search & Others But Not Google

    3:52 - Google Won't Deprecate Third-Party Cookies In Chrome

    4:43 - Google Again: We Will Test Ads In AI Overviews Soon

    5:06 - Google Tests Link Icon Citations For AI Overviews

    5:49 - Google Testing Save Button For AI Overviews

    6:12 - Google Search AI Overviews Video Descriptions

    6:31 - Google Gemini Adds Related Content & Verification Links

    6:56 - SearchGPT - OpenAI's AI Search Tool

    7:45 - Google Knowledge Panels Using AI-Generated Images

    8:22 - Google Tests Larger Sitename & Favicons

    8:48 - Google's John Mueller: Don't Use LLMs For SEO Advice

    9:15 - Apple Maps Web Version Launches Beta

    9:42 - New Google Local Service Ads Budget Options

    9:58 - New Google Ads Sitelinks Interface

    10:09 - Google Ads Editor Version 2.7 Is Now Out

    10:41 - New Microsoft Advertising Brand Lists For Performance Max Campaigns

    11:03 - Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

    11:45 - Conclusion 

    12 min
  • It's New- July 25 - Reddit Blocks Bing, Bing Generative Search & Ads In AI Overviews Coming

    Bing launched its new generative search experience and it does seem to prioritize links to publishers. Reddit blocked Bing Search and other search engines but not Google. Google says again it will test ads within the AI Overviews.


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-25-2024-37792.html

    10 min
  • It's New- July 24 - Google Ad Revenue, LSA Budgets, Ranking Volatility & Sunshine

    We spotted another Google search ranking volatility again around July 23rd. An SEO poll says 54% of SEOs saw positive effects from Google updates. Google Local Service Ads adds new budget options. Google announced earnings and their ad revenue is up again, this time 11%.

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    More specifics will be posted later at https://www.seroundtable.com/recap-07-24-2024-37779.html

    10 min
  • It's New- July 23 - Google Third Party Cookies Sticking, Ads Editor 2.7 & AI Overview Video Descriptions

    Google will not deprecate third-party cookies in Chrome, after delaying this process numerous times. Google Ads Editor version 2.7 is now out. Google is testing larger sitenames and favicons. Google Search is showing video descriptions generated using A Overviews. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.More specifics will be posted later at https://www.seroundtable.com/recap-07-23-2024-37774.html

    11 min
  • It's New- July 22 - Google Shortener URLs going away and Google AI Overview links and save for later

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    More specifics will be posted later at https://www.seroundtable.com/recap-07-22-2024-37767.html

    7 min
  • Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

    Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator meetings. Google Search Notes is coming to an end this month. Google is testing AI Overviews for Workspace accounts and in the UK. Google barely shows Reddit and Quora in the AI Overviews anymore. Google may have an AI generated content score for sites. A public company lowered its earnings forecasts because of the Google site reputation abuse policy. Google said removing your disavow list should not make you worry. Google URL shortener links will stop serving in a year, resulting in billions of links and redirects to all 404. Google is testing AI-organized local search results pages. Google may be rolling out more 3D and AR images in Search. Google Merchant Center Next is rolling out to all merchants. Merchant Center Next now also supports supplemental feeds. Google knowledge panels are testing store rating reviews. Google Search chat feature for local businesses no longer works. Google Ads changed broad match to intent match in Japan. That was the search news this week at the Search Engine Roundtable.

    SPONSOR: Wix Studio lets digital marketing agencies get all of the benefits Wix has to offer from best-in-class SEO capabilities to 99% up-time with the added value of an extensive client and team management system baked right into the platform.


    0:00 - Introduction

    0:45 - Google: Core Update Expected In The Coming Weeks

    1:35 - Google Search Ranking Algorithm Volatility - July 18th

    2:32 - Google To Host More Creator Meetings

    3:33 - Google Search Notes Finally To End

    4:11 - Google Tests AI Overviews In Workspace Accounts In The UK

    5:11 - Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

    5:47 - Google Artificially Generated Content AGC Classification Score?

    6:30 - Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

    7:10 - Google: Removing Massive Disavow Lists Should Not Worry You

    7:33 - Billions Of Google goo.gl URLs Will No Longer Work

    8:20 - Google Tests AI-Organized Local Search Results Page

    8:37 - Google May Be Rolling Out 3D/AR Images More Widely

    9:16 - Google Merchant Center Next Coming To All Merchants

    9:37 - Google Merchant Center Next Gains Support For Supplemental Feeds

    10:16 - Google Knowledge Panels Tests Store Ratings Reviews

    10:40 - Google Search Chat Feature Won't Let You Start New Chats

    11:06 - Google Ads Changed Broad Match To Intent Match In Japan

    11:44 - Conclusion 

    12 min
  • It's New- July 18 - Google Volatility, AI Overviews Expands, Merchant Center Next & Earnings Impact

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-18-2024-37753.html

    12 min

About Search Engine Roundtable Podcast

From the publisher's feed

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.