Search Engine Roundtable Podcast

Search Engine Roundtable Podcast

By Barry SchwartzTechnology
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Search Engine Roundtable Podcast episodes

  • It's New- July 17 - Google Notes Dead, Quick Take Videos, Google Buggy Ads & More

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-17-2024-37743.html

    10 min
  • It's New- July 16 - Google Core Update Coming, AI Scores, Bye Chat, Overviews Button & Ads Intent Match

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-16-2024-37741.html

    13 min
  • It's New- July 15 - Google Dynamic Ad Placement, Reddit out of AI Overviews, AI-Organized Local & Search Console Shipping

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-15-2024-37730.html

    11 min
  • Video: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

    This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping and return policies in settings. Google said it found the feedback it collected on the last core update really helpful. Google updated its URL best practices document to say don’t use fragments to change content on the page. Google Search will now extract composite images with trained algorithmic media types, i.e. AI. Google said if you are ranking for unrelated keywords in search, maybe try to make your content clearer. Google is testing country label tags in the search results. Google is testing auto-playing videos in the search results. Google is also testing thin video snippets. Google Ads enabled broad match by default for new search campaigns. Google Ads confirmed ads can show below featured snippets as part of its dynamic ad placement evolution. Google Ads is testing double row carousel shopping ads. Google Ads is testing people also browsed carousel.s Google Maps said it is not testing “add stop” ads. Bing is testing nutrition labels in the image results. Google Business Profiles added a consumer alerts page. Thumbtack is automatically adding its booking links to your Google Business Profile. YouTube shared some YouTube SEO advice and tips That was the search news this week at the Search Engine Roundtable.

    Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.


    0:00 - Introduction

    1:00 - July 4th Weekend Google Search Ranking Update & Volatility

    1:32 - Tools Show July 9th Google Search Ranking Volatility But Chatter Limited

    1:59 - Google Search Bug: Not Indexing or Serving New Content Again

    2:33 - Google Search Console New Owner Notifications Bug?

    2:59 - New: Google Search Console Let's You Add Your Shipping & Return Information

    3:48 - Google: SEO Feedback On The Last Core Update Was Really Helpful

    4:57 - Google URL Best Practices Updated: Don't Use Fragments To Change Page Content

    5:27 - Google Search Extracts Composite Images With Trained Algorithmic Media Types

    5:58 - Google: Ranking For Unrelated Keywords In Search? Make Your Titles & Content Clearer

    6:26 - Google Tests Country Label In Search Result Snippets

    7:03 - Google Search Tests Autoplaying Video Thumbnails In Results?

    7:31 - Google Search Tests Thin Video Snippets

    7:42 - Google Ads Enabling Broad Match By Default For New Search Campaigns

    8:16 - Google Confirmed Ads Below Featured Snippet As Part Of Dynamic Ad Placement

    9:09 - Google Ads: Double Row Carousel Shopping Search Ads

    9:26 - Google Ads Tests People Also Browsed Carousel

    9:46 - Google Maps Add Stop Advertisements

    10:54 - Bing Search Tests Labeling Images With Nutrition Details

    11:01 - Google Business Profiles Consumer Alerts Document

    11:27 - Remove Thumbtack Book Links In Google Business Profiles

    12:08 - YouTube Traffic Sources Affect Same Traffic Sources, Not Different Traffic Sources

    12:35 - Conclusion 

    13 min
  • It's New- July 11 - Google Core Update Feedback, Google Ads Testing & Thin Video Formats

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
    More specifics will be posted later at https://www.seroundtable.com/recap-07-11-2024-37717.html

    10 min
  • It's New- July 10 - Google Ads Broad Match Default, Volatility, Sources & Generative AI BS

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    More specifics will be posted later at https://www.seroundtable.com/recap-07-10-2024-37704.html

    11 min
  • It's New- July 9 - Google Indexing Bug, Feed labels, Opioids, AI distortion & conversational writing

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    More specifics will be posted later at https://www.seroundtable.com/recap-07-09-2024-37695.html

    11 min
  • It's New- July 8 - YouTube SEO, Google Ranking Volatility, Google Maps Add Stop Ads & Clearer Titles

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    More specifics will be posted later at https://www.seroundtable.com/recap-07-08-2024-37689.html

    11 min
  • Google Search Console Difficulties, Google Ranking Volatility, Zero Click Study, Google Ads & More

    This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays, which started to be fixed on July 3rd and seems to have caught up late last night. Google also said these delays have nothing to do with core updates and they are not documented on its Search Status Dashboard. Rand Fishkin posted an updated zero-click data study on Google. Reddit is not blocking Google Search, despite what you see in its robots.txt file. Gary Illyes from Google explained why soft 404s are bad. Microsoft added prompt injection to its Bing Webmaster Guidelines. Google is testing "current styles" search carousel. Google Merchant Center may use your conversion data. Google Local Service Ads now show in the mobile local business finder. Google Ads’s new brand controls won’t prevent your ads from showing random firms. Google Ads gained a new checkbox to specify if it has altered or synthetic content. Google Ads will allow fantasy sports and lottery courier ads in many states. Microsoft Advertising has a new Property Center and expanded lodging campaigns. That was the search news this week at the Search Engine Roundtable.

    Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.


    0:00 - Introduction

    0:47 - July 2024 Google Webmaster Report

    1:17 - Google Search Ranking Volatility Over June 28th & 29th Weekend

    1:51 - Google Search Console Working To Fix Search Performance Delays & Latency

    2:30 - Google Search Console Performance Reports Catching Up But It's Not Done Yet

    2:47 - Google Search Console Performance Reports All Caught Up

    3:22 - Google Search Console Delays Is Not A Google Core Update

    4:04 - Google Explains Why Search Console Reporting Delays Are Not In Search Status Dashboard

    4:54 - Google Zero Click Study Now At 58.5% In 2024

    5:51 - No - Reddit Is Not Blocking Google Search

    6:40 - Google Explains Why Soft 404s Are Bad

    7:10 - Prompt Injection Added To Bing Webmaster Guidelines

    7:44 - Current Styles Google Search Carousel

    8:00 - Google Merchant Center Conversion Data Usage Changes

    8:32 - Google Local Service Ads Now On Mobile Local Business Finder

    8:59 - Google Ads New Brand Exclusion Won't Prevent Your Ads For Showing For Random Firms

    9:45 - Google Ads Gains New Checkbox: Altered Or Synthetic Content

    10:40 - Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States

    11:01 - Microsoft Advertising Property Center & Lodging Campaigns Expands

    11:26 - Conclusion 

    12 min
  • It's New- July 3 - Zero Click Study, Google Ads News, Current Styles & Search Console Delay Rumors

    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

    This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    More specifics will be posted later at https://www.seroundtable.com/recap-07-03-2024-37669.html

    9 min

About Search Engine Roundtable Podcast

From the publisher's feed

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.