Search Engine Roundtable Podcast

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-07-02-2024-37659.html

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-07-01-2024-37651.html

This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link cards at the top of the AI Overviews. Google is showing more health AI Overviews. Google is testing AI Overviews in local panels. Google said it can improve its search rankings system but will only do it at scale, at the system level. Google interviewed their own Elizabeth Tucker on how Google measures search quality. Google said do not avoid mentioning brand names in your review content. Google explained when you should fix your 404 pages. Google Chrome for mobile added several new search features. Google is testing a new credit card widget in search. Google is testing sliding the search results right when you do a new query. Bing is writing some people also ask using AI. Menu items and popular times may be a Google local ranking factor. Google Ads updated its query matching and brand controls, and advertisers are happy about it. Google will automated lead credits for Local Service Ads, which Google says is a better thing but advertisers are worried. Google Ads is testing tROAS insights box for Performance Max and Standard Shopping campaigns. There is a new Google Ads WordPress Google Tag conversion code. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:43 - Google June 2024 Spam Update Finished Rolling Out

1:58 - Google Drops Continuous Scroll On Desktop With Mobile To Come

2:54 - Google Tests AI Overview Link Cards At The Top

3:39 - Google Search Showing More Health Related AI Overviews

4:37 - Google Using AI Overviews On Business Profiles Local Listings

5:09 - Google: Our Search Rankings Can Improve But At Scale & System Level

6:20 - How Google Measures Search Quality - Interview With Elizabeth Tucker

7:49 - Google: Don't Avoid Mentioning Brand Names In Your Review Content

8:32 - Google: When You Should Fix Pages 404 Status Codes

9:04 - Google Chrome For Mobile Adds Local Chrome Actions, Search Shortcuts & Trends

9:31 - Google Credit Card Search Widget

10:03 - Google Tests Search Results Sliding Right To Next Page On New Query

10:15 - Bing People Also Ask Now May Include AI Generated Content

10:27 - Report: Menu Items & Popular Times Are Google Local Ranking Signal

11:08 - Google Ads Changes Query Matching & Brand Controls - Advertisers Happy

11:50 - Google Automated Local Services Ads Lead Credits Coming

12:49 - Google Ads Tests tROAS Insight Box for PMAX & Standard Shopping

13:03 - New Google Ads WordPress Conversion Google Tag Code

13:22 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-06-27-2024-37638.html

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-06-26-2024-37625.html

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-06-25-2024-37620.html

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-06-24-2024-37613.html

We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it was on Father’s Day weekend. Google Search seemed to have an indexing bug last night. If your image snippets disappeared from Google months ago, it is likely a quality issue and not a technical issue. Glenn Gabe posted his adventure on trying to track AI Overviews in Google Search Console. Google posted FAQs on AI Overviews, asking why you can’t disable it but not giving a real answer. Google may be showing fewer links to Reddit and Quora, maybe. Google’s Gary Illyes gave two reasons why a spike in crawling may be a bad thing. Google warned on using JavaScript for structured data in Google Merchant Center. Pound signs in the Search Console reports are about sitelinks, not canonicalization. Google updated its hreflang documentation last week. Bing Webmaster Tools can show a clickthrough rate of over 100%. Google is testing people also ask with 6 results by default. Google’s people also ask mostly show Wikipedia content. Google has this scary Google Maps exploit where you can ruin a business's local ranking. Google added menu buttons to the Google local panels. Google Maps updated its fake engagement policy. Local Service Ads are coming to Google Maps. Google Ads is forcing some advertisers off credit card payments. Google AdSense has new privacy and messaging for users in some US states. Apple updated its Applebot documentation. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix Studio lets digital marketing agencies get all of the benefits Wix has to offer from best-in-class SEO capabilities to 99% up-time with the added value of an extensive client and team management system baked right into the platform.

0:00 - Introduction 

0:57 - Google June 2024 Spam Update Takes Target

1:57 - Google Father's Day Weekend Search Ranking Volatility

2:30 - Google Search Bug: Not Indexing or Serving New Content?

3:38 - Google Search Images Go Missing? Might Be A Quality Issue.

4:35 - The Maddening Adventure Of Tracking AI Overviews In Google Search Console

5:01 - Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

5:46 - Report On If Google Showing Fewer Reddit Links In Search?

6:16 - Google: Two Common Reasons When A Spike In Crawling Is Bad

6:54 - Google Warns On Using JavaScript For Structured Data

7:56 - Google: #s In Google Search Console Reports Are Unrelated To Canonicalization

8:42 - Google Updates hreflang Documentation While I Was Offline

8:58 - Bing Webmaster Tools Clickthrough Rate Over 100%

9:38 - Google Tests Two More People Also Ask Results (6 PPA)

9:49 - Most Google People Also Ask Responses Are Wikipedia

10:10 - Google Map Pin Exploit Leads To Local Rankings Drop & Possible Suspension

11:14 - Google Local Panels Gains Menu Button

11:32 - Google Maps Updates Fake Engagement Policy With More Detail

11:42 - Local Service Ads Coming To Google Maps On iOS

12:05 - Google Ads Forcing Some Advertisers Off Credit Card Payments

12:47 - New Google AdSense Privacy & Messaging For Users To Opt Out

13:10 - Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

13:35 - Conclusion 

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-06-20-2024-37598.html

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North and Barry Schwartz.

More specifics will be posted later at https://www.seroundtable.com/recap-06-19-2024-37591.html