Craig and Irma talk all things book launches.

Then Irma chats with her publicist Brendan Fredericks about how to best work with your publicist,  his friendship with Liz Gilbert and getting drunk with Germaine Greer, what not to do as an author on social media, his faux pas with Richard Ford, and his green room adventures with dogs.

About Brendan
Brendan Fredericks has worked in the book industry for nearly 20 years. He started as a bookseller and events manager with Angus & Robertson, working with authors like Steve Waugh, Warrick Capper and Jane Fonda. Then as an in-house book publicist and publicity manager with Hachette and Bloomsbury, he promoted and toured luminaries like Elizabeth Gilbert, Germaine Greer and Richard Ford. Since 2015, he’s been Director of his own company, BFredericksPR, managing author campaigns and tours.