Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work. 

In this episode of The Agency Blueprint, we have Marcel Petitpas. He is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. 

If you want to learn more about how to generate accurate estimates for your agency's projects, join us in this episode for expert advice.  

Key Questions: 

• Why is estimation important for agencies? (1:33) 
• What mistakes do most agencies make in estimation/scoping? (3:27) 
• What are the 4 keys to an accurate and scalable project scoping process? (8:25) 
• What do you do if you come in to help an agency and they are not tracking base data needed? (10:33) 
• Can you use percentage of resource time to estimate when you do not have exact number of hours? (14:58) 
• What is the “Agency Profitability Flywheel” and why it is important? (17:58) 

What You'll Discover: 

• How to get your financial statements to reconcile with sales budget and estimations. (5:27) 
• The reasons creative agencies are not making assumptions about scope of work correctly, and how they can start doing it right. (6:56) 
• What an agency can change if they are working on too many things to track efficiently. (16:47) 

Links 

Agency Profitability Toolkit

Agency Profit Podcast: https://agencyprofitpodcast.simplecast.com/ 

LinkedIn: https://www.linkedin.com/in/marcelpetitpas/ 

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Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.