This episode is a listener-submitted Small Town People Problem, and it’s one we hear a lot: What do we do about local negativity? How do we deal with it when the people in the town are the ones being the Negative Nancies (or Negative Normans), and what can we do about it? We are joined by the amazing Heidi Kerr-Schlaefer, who, as it happens, is someone who knows quite a lot about local apathy and what to do about it. About Heidi: Heidi Kerr-Schlaefer barely escaped law school. She became a freelance writer in 2006, the Mayor of HeidiTown.com in 2007, and a community builder in 2023 when she formed HeidiTown Consulting. Through years of visiting small towns as a writer and Mayor of HeidiTown.com, Heidi recognized that while she loved every small town she visited, the town's locals were often apathetic about where they lived. Today, Heidi reminds people to love where they live by telling them how to and why it is important. She believes it starts with the individuals in a community. They are the ones who have the power to make their town extraordinary.  

"This isn’t economic development and this isn’t tourism; it is that sweet spot that inspires pride in place so that when they come, whether as a new resident or as a visitor, they are happy to be there." ~Heidi Kerr-Schlaefer

In this episode, we cover:

• Why it’s easy to get apathetic about our own small town

• What to do about a negative narrative

• Who our “front-line” people are and how we can help them be better ambassadors

Resources Mentioned: HeidiTown Consulting: https://www.heiditownconsulting.com/ HeidiTown.com: https://www.heiditown.com/ Heidi and Ryan’s Business: http://www.rtsfurnituredesign.com/ Knight Foundation: https://knightfoundation.org/sotc/

Small-Town Shout-Out! This week, we’re celebrating Sean Miller and the City of Pullman, Washington. Congratulations on opening your newest coworking space, the Gladish Collective! You know we love a coworking space ‘round these here parts, because creating beautiful spaces to gather, work, collaborate, brainstorm, and do cool stuff helps make our small towns so much better. High fives to Sean and Pullman, Washington! New Segment Alert! We think some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We’re introducing two new parts to the show: 

1. “Small town humblebrags”: Call in and tell us about something amazing you did in your small town so we can celebrate with you. No win is too small—we want to hear it all, and we will be excessively enthusiastic about whatever it is! You can call in for your friends, too, because giving shout-outs is one of our favorite things. 

2. “Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that. 

If you’ve got a humblebrag or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you! 

Get In Touch Have an idea for a future episode/guest, have feedback or a question, or just want to chat? Email us at [email protected]

Subscribe + Review Thanks for tuning into this week’s episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, head out to Apple Podcasts, Stitcher, or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!