Seconds and Cents

American Airlines just announced layoffs of 19,000 people.

19,000 people just got robbed by billionaires, hedge funds, pensions, and family offices.  I recorded an emergency pod as to why.

So blog posts are one of the best ways to boost SEO, they're one of the best ways to get yourself on the top page of Google or on the second page of Google, right? They really boost your site ranking, they really boost your social proof, they really boost your validation in terms of well, is this company legit? Is this a company that I should answer my credit card information for? Is this a company that I should be doing business with? Or are they just kind of a one off company where you know, who knows what they're gonna do a good job? Is it worth if I pay them a monthly fee to manage my Pinterest account? Right? 

Seconds and Cents, Episode 23. Today is August 17. Today we're gonna talk about Pinterest. So I see when a lot of people ask me about my business, one of the things that kind of doesn't compute in their mind is why we invest so heavily into Pinterest. Why? It seems like the market isn't really that engaged in Pinterest, but we're continuing to double and triple down on Pinterest. And so today we're going to talk about kind of what we see is the business case for Pinterest, and why we think that it's a really engaging platform for the next 10, 15, 20 plus years.

Seconds and Cents, Episode 21. Today we're going to talk about just some of the things that I did when I was just starting out the business. This is probably the first year and a half of the business. And yesterday we talked about experimenting, we talked about kind of how nine out of 10 experiments really fail, they really fail miserably. And so at least in my world, nine out of 10 experiments fail really miserably. And so today, I was just going to kind of tell some stories, some things that happened when I was when I was just getting started. When it was still a one man show.

Seconds and Cents, Episode 20 Episode 20. We're going to talk about something it's a Tuesday, I didn't record one on Monday. And this is something I was thinking about over the weekend. It's something that kind of is pervasive in my life. It's a mindset, I found. It's not a capability set. It's not something necessarily for somebody who has money. It's not something for somebody who doesn't have money that's trying to get money. It's not for somebody who has a team or doesn't have a team, it's just purely a mindset. And that is experimentation. 

Seconds and Cents. All right, Episode 18. Today we're going to talk about the product vision for search kind of what's, what's the vision for the company as a whole right now Yavay is broken up into two parts, we have Lede AI, right, which helps newspapers helps news publishers, it helps just publishers in general, as they cover more sporting events as they cover more content, and they cover more content at a smaller cost. And we have the search component, the search component is primarily driving traffic to our clients websites through Pinterest. It's helping our clients utilize content they already have in order to create a larger impact inside of their business.

Seconds and Cents Episode 17. Today we're going to talk about something that popped into my mind yesterday, today's Monday. We're gonna talk about something that popped in my mind yesterday. It's because I spent a good portion of this weekend watching the Imagineering story on Disney Plus, it's all about how Disney's Imagineers kind of have helped Disney develop over time from particularly parks perspective. But it was really interesting that I started to do some research after I finished the last episode, I spent too much time watching it. And I finished the last episode I'm looking through Well, what did the critics say about this? How was it received? I thought it was brilliant. I told probably 10 or 15 different people about this show that I thought they would absolutely love this show. 

Seconds and Cents Episode 15. Today we're going to talk about Facebook, we're going to talk about Twitter, we're gonna talk about them as publishers. So this is something that's relevant to my life through lead AI, through some other partner projects that we have. Just simply through any business venture that I have, where I'm leveraging Facebook, or Instagram or Twitter, in order to promote my business, promote my brand, promote whatever I need to promote, right.

Seconds and Cents, Episode 13. Today is July 22 2020. We are going to talk today about media. We're going to talk about print media. We're going to talk about kind of my perceptions of the media. And the reason why we're going to talk about it is because of Lede AI. So Lede AI is a company that I  am in collaboration with. a newspaper called Richland Source. It has been one of the greatest collaborations of my professional career so far. And what we do is we write automated high school sports articles. So high school sporting event takes place, we get the data for that we write the article about it, we publish it on behalf of on behalf of our clients. 

Your assistant is a requirement to your success, not a reward for it. It took a shift in perspective for me to realize that adding an assistant to the team to help me was not a reward, but, rather a requirement for my long term success and sustainability.