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Austin is here to talk about the rise and fall of the “toy store in the mall” KB Toys. While Toys R Us was just a twinkle in its founder’s eye, KB toys was creating the modern toy store, moving into malls and developing unique strategies to make it stand out. But after several business mishaps and a stinky leveraged buyout, KB Toys would find itself struggling to make it through the 2000s. Does this story have a happy ending? No! Does Brenda bring up Mitt Romney an obnoxious number of times? Absolutely!
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7676 ratings
Austin is here to talk about the rise and fall of the “toy store in the mall” KB Toys. While Toys R Us was just a twinkle in its founder’s eye, KB toys was creating the modern toy store, moving into malls and developing unique strategies to make it stand out. But after several business mishaps and a stinky leveraged buyout, KB Toys would find itself struggling to make it through the 2000s. Does this story have a happy ending? No! Does Brenda bring up Mitt Romney an obnoxious number of times? Absolutely!
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