Mike Masciandaro is a veteran business intelligence practitioner who recently retired from an illustrious career at Dow Chemical. Mike has seen and done just about everything there is to do in the world of BI, data, and analytics. He is now intent on sharing his hard-won knowledge with others. You will learn the definition and purpose of a BI program, the role of subject matter experts, how to hire and retain talent, keys to delivering value as a BI program, and more.

In this podcast, Kevin Sonsky reveals the secrets to his success as a business intelligence leader at Citrix Systems. During the past 11 years, he has implemented an enterprise-wide self-service reporting environment that has delivered deeper insights into customer purchasing behavior. At the same time, he has established a grassroots governance program that has successfully standardized on dozens of key enterprise metrics and reports. Kevin is interviewed by Wayne W. Eckerson, long-time thought leader in the business analytics field.