Matty Dalrymple talks with Todd Fahnestock about SECRETS OF MAXIMIZING IN-PERSON SALES, including the background of Todd's less than successful early in-person sales experiences; his first success, and what he learned from it; how to find the opportunities, and the power of saying yes to everything (with some caveats); how to achieve a professional set-up, including advice on effective banner design, book displays, and use of QR codes; the four categories of readers, and tips for improving your changes of a sale for each; how to overcome the fear of being too salesy; options for a low impact approach when sales is not your main goal; the vital importance of understanding your goals and of knowing your numbers; and the importance of setting boundaries and conserving your energy.

Show notes at https://www.theindyauthor.com/224---secrets-of-maximizing-in-person-sales.html

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Todd Fahnestock is an award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library's Books for the Teen Age Award. He is a founder of Eldros Legacy—a multi-author, shared-world epic fantasy series—two-time winner of the Colorado Authors League Award for Writing Excellence, and four-time finalist for the Colorado Book Award for Tower of the Four: The Champions Academy, Khyven the Unkillable, Lorelle of the Dark, and Tower of the Four: The Dragon's War. His passions are great stories and his quirky, fun-loving family.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.