Topical authority for staffing firms is one of the most overlooked yet critical SEO strategies in 2025. If your staffing firm isn’t building topical authority, you’re missing out on prime visibility, ranking on page 1 of Google, better rankings, and high-quality client and candidate leads.

In this episode of Insights, Brad Bialy sits down with Shaun Chojnacki, Senior Marketing Strategist at Haley Marketing, to reveal why topical authority is the #1 SEO strategy staffing firms can’t ignore—and how to implement it for long-term success.

Expect to Learn:

- Why topical authority matters for Google, AI, and staffing firms

- How to structure your website like a well-organized bookstore

- The critical role of FAQs and location pages in SEO rankings

- Why every page needs a clear purpose for better user experience

- Quick wins to build authority and boost your site’s visibility

This episode should inspire you to research staffing SEO strategies and website structure for SEO, so you can start dominating your local and niche markets.

Why This Matters Now: Search algorithms—and AI—are evolving fast. Leading staffing firms that master topical authority are already ranking higher and attracting more qualified leads.

Timestamps:

00:00 – Intro: Why topical authority matters

01:21 – What is topical authority?

02:00 – The bookstore analogy: Making websites easy to navigate

06:46 – Why user experience matters for staffing sites

07:56 – How Google and AI interpret your website

10:30 – Building topical authority for a staffing firm in Buffalo

12:30 – Do FAQs still matter for SEO?

15:27 – Why this matters for staffing owners

16:06 – Quick wins: Optimize your About Us page

19:12 – Real-world example: How Haley Marketing ranks #1

22:00 – How to spin this for your staffing firm

25:18 – Every page needs a purpose

26:57 – Quick SEO wins: Reviews and Yelp

27:47 – The danger of low-quality content

29:10 – Where to start if you want to rank

30:15 – Big news: Instagram posts now indexed

32:21 – Closing thoughts

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in digital marketing, SEO, paid media, and content strategy. Previously, he served as Marketing Director for iPost, where he doubled organic traffic and drove higher lead conversions, and as Operations Manager for Decible Trading Company, overseeing marketing for a suite of six eight-figure eCommerce stores. A lifelong marketer, Shaun has spent over a decade running side-hustle marketing for wedding venues and farms, blending data-driven strategy with creative execution to deliver measurable results. 

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

Winning in sales isn’t about securing the next transaction—it’s about how to win the relationship, not the deal. In today’s crowded, fast-paced staffing and recruiting landscape, transactional mindsets are burning out teams, eroding trust, and leaving long-term opportunities on the table.

In this candid and insight-packed conversation, sales leadership coach Casey Jacox joins host Brad Bialy to break down what it truly means to win people—not just pipeline. Drawing from 20+ years of sales and leadership experience, Casey shares the uncommon habits that create lasting client relationships, build real trust, and turn rejection into reputation.

This episode should inspire you to rethink your approach to sales performance, and encourage you to explore topics like relationship-based selling and modern staffing strategies.

Expect to Learn:

Tactical Takeaways for Staffing & Sales Pros:

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

With over 25 years of business experience, Casey's leadership helps companies emphasize building relationships, not just transactional business deals. He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL." His book has over 100 organic reviews on Amazon and is helping shape how teams build relationships with their customers and improve cultures internally for teams. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing fractional executive sales leadership and coaching. Casey is also brought in for sales kickoffs and leadership retreats to help inspire habits of success that help win more relationships. Additionally, Casey hosts The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.

It's a bonus episode this week, taken from Lunch with Haley.

Our April webinar on demand generation sparked so much discussion, we couldn’t get to all the questions—and the feedback was clear: we needed a part two.

So we’re bringing the panel back for a follow-up discussion, focused on practical answers to your biggest sales challenges. In this session, you’ll get:

If you’re looking for smarter ways to create more opportunities and differentiate your firm in today’s market, don’t miss this special session.

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

With a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.

In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process.

Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.

Mark is the CEO of WinSource Group, a consulting company that specializes in the staffing industry. By providing training, coaching, and solid process WinSource help staffing companies get the best possible performance from their sales team.

Dan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states.

As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success.

A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He’s known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.

Struggling to scale your outreach without overwhelming your sales team? In this episode, we break down how marketing automation for staffing firms is transforming business development—if used correctly.

On this episode of InSights, presented by Haley Marketing, Brad Bialy and Rachel Reed tackle one of the biggest misconceptions in staffing today: that automation just means blasting emails. Instead, discover how the best firms are building intent-based journeys that track buyer behavior, signal readiness, and trigger hyper-personalized follow-ups that drive actual conversions.

Expect to Learn:

1. Why more emails ≠ better results

2. How to segment and nurture clients at scale

3. When automation empowers sales reps vs. replaces them

4. Real-world examples of marketing automation in staffing

5. The #1 mistake staffing firms make with automation

This episode should inspire you to explore strategies like lead scoring in Bullhorn Automation and candidate re-engagement to maximize your tech stack. Rachel breaks down a smart funnel strategy that mirrors the same approach taken by top-ranked staffing marketers like ClearlyRated and Staffing Referrals, offering insights you can implement right away—even with a messy database.

Chapters and Key Moments:

00:00 – Introduction: Misconceptions of marketing automation

01:00 – Myth-busting: Automation isn’t just sending emails

03:00 – What leading staffing firms do differently

04:20 – Determining trigger points (2 vs 80 touches)

08:46 – Getting started: Mapping customer journeys

11:40 – Importance of clean data and how to start scrubbing

14:20 – Reactivating former customers with targeted messages

16:40 – How often to monitor automation data triggers

20:30 – Automation as a sales enablement tool, not replacement

28:00 – Integrating PPC, email, direct mail: surround sound marketing

33:30 – Extending automation to the candidate experience

Ready to implement marketing automation the right way? Start here: https://www.haleymarketing.com/services/marketing-automation/

About the Speakers

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

Rachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

Is the staffing industry at a breaking point—or on the verge of reinvention?

In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy, Tom Kosnik and David Searns dive deep into the staffing industry trends that are reshaping recruiting in 2025. From AI disruption and automation to nearshoring, changing buyer behavior, and economic decoupling, this isn’t a slump—it's the perfect storm.

Inside the episode:

✔️ External market forces crushing old staffing models

✔️ How independent contractors and platforms like Upwork are shifting client preferences

✔️ Why staffing firms must transition from job-fillers to strategic human capital advisors

✔️ Action steps for small-to-mid-sized firms to survive—and lead—through transformation

✔️ If you’re still waiting for things to “go back to normal,” this episode is your wake-up call.

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

David Searns is co-CEO of Haley Marketing, a digital and recruitment marketing, branded content, and web design firm that works with more than 1,200 staffing and search firms throughout the world. For nearly 30 years, the team at Haley Marketing has helped staffing firms to stand out from the competition, improve recruiting response, increase sales productivity, and stay top-of-mind with employers and job seekers.

Tom Kosnik, founder and president of the Visus Group is one of the staffing industry’s leading experts in organizational design, profitability improvement and work culture transformation. With a commitment to empowering staffing firms with the knowledge and tools to help business owners increase the value of their enterprise asset by helping them grow their business. Tom has coached and consulted hundreds of staffing executives throughout North America using his empirical based “Organizational Development Business Model” (ODBM). Most notably, Tom is the founder of the Presidents RoundTable, a nationwide leadership forum program strategically aimed at helping staffing professionals collaborate and solve industry challenges. With over 25 years of consulting experience in the staffing industry, Tom’s diverse array of services have helped numerous staffing firms across the country improve their operations and bottom lines.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.

Why does happiness always feel one step away?

If you’ve ever said, “I’ll be happy when…”—you’re on the hedonic treadmill, a psychological loop where success never quite leads to satisfaction. This episode reveals how to step off the treadmill and build happiness from within.

On this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with happiness researcher Declan Edwards to challenge the centuries-old belief that happiness follows achievement. From positive psychology to emotional intelligence, they explore how cultivating human skills—like gratitude, boundary-setting, and awareness—creates a more sustainable, fulfilling life and career.

This video should inspire you to explore gratitude practice and mindfulness techniques, especially in high-performance, tech-disrupted sectors like staffing and recruiting.

Expect to Learn:

Noteable Moments:

00:00 The Pursuit of Happiness: A Misunderstanding

02:50 Decoupling Happiness from Success

05:37 The Role of Human Skills in the Workforce

08:32 The Ripple Effect of Happiness

11:29 Navigating Workplace Emotions

14:24 Savoring Success and Happiness

19:15 The Practice of Happiness

27:00 Connection in a Remote World

31:14 The Future of Happiness

33:30 Declan's Journey and Insights

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.

His work has shown that happiness is not a fluffy ideal, but a measurable and learnable skill that drives meaningful results in both life and leadership. Through intentional personal branding, Declan has not only elevated his own voice but used it to amplify a movement that is changing the way we think about success, leadership, and happiness in the modern world.

Struggling with growth? These proactive strategies for staffing firms will help you thrive—even in uncertain times.

Staffing firm leaders are facing structural shifts: AI, automation, and budget pressure are no longer future threats—they’re current realities. In this episode, Brad Bialy sits down with Marty Borosko and Michael Napolitano to break down how firms can get ahead by leveraging data, strengthening leadership infrastructure, and avoiding the reactive cycle that defines most staffing operations.

This discussion unpacks urgent priorities for firms that want to scale, sell, or simply survive in today’s economy:

Why the current downturn may be structural, not just cyclical—and how to respond

How data analytics (not just intuition) can guide smarter decisions

Why founder-led firms must evolve: from founder-dominant to founder-inspired leadership

What separates commoditized staffing vendors from trusted advisors

How AI is impacting the staffing landscape—and why it's still the human conversation that closes deals

The role of strategic partnerships in creating real value (beyond cutting costs)

Whether now is the right time to sell your staffing firm—and what makes a firm market-ready

This video should inspire you to explore:

Staffing data optimization

Founder evolution and exit strategies

Positioned for staffing leaders, recruiting firm owners, and executive teams, this episode features insights that rival those shared by Staffing Industry Analysts and The SIA Podcast, highlighting how high-performing firms are adapting faster—and smarter.

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Martin L. Borosko has been the Managing Member of the firm since 2006. Under his leadership, the firm has grown into one of the premier boutique firms with offices in New York, California, New Jersey and Pennsylvania.

Marty leads the Staffing team within the firm dedicated to studying the best legal practices within the Staffing Industry. His philosophy is to direct clients toward legal strategies that facilitate growth and increase enterprise value in the long term.  He often works as part of a team with leading investment bankers, accountants and risk managers to implement comprehensive growth strategies for clients.

Marty is a frequent contributor to legal & business publications and lectures across the country on emerging issues impacting the Staffing Industry.  He is the Chairman of the Becker Buy-Side M&A Summit, one of the Founders of the Launch Staffing Conference and sits on the TechServe Alliance M&A Marketplace as their designated law firm.

Michael Napolitano is a partner with over 25 years of experience providing counsel and services in areas of profit enhancement, budgeting, planning, and compensation restructuring, helping clients to operate more efficiently. As a practice co-leader of Citrin Cooperman’s Staffing Services Practice, Mike has a specialized focus in the staffing industry. He also has deep expertise in the construction industry, advising contractors, developers, and construction products manufacturers. Additionally, he advises clients in technology, health care, food services, manufacturing and distribution, and various professional services firms.

Michael provides a balance of deep industry knowledge and insight, extending his services beyond financial statements and tax returns to help clients understand the impact of their decisions, as well as plan for their future success.

As a partner in valuation advisory services practice, Michael provides fraud and forensic accounting counsel in the areas of business partner disputes, marital dispute resolutions, damage calculations, uncovering hidden revenue, and litigation support. Clients benefit from his extensive experience and knowledge, as well as his strategic approach, which combines identifying clear, concise objectives with efficient follow-through.

Michael frequently speaks and writes on issues related to the construction and staffing industries. He has presented at annual industry conferences held by the New Jersey Staffing Association.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. TRICOM doesn't just support you, they set you up to soar. Visit https://www.TRICOM.com to learn more. 

Sales Enablement in staffing is no longer a tactical side function, it's the engine of your entire go-to-market strategy. In this eye-opening episode, Avner Baruch (Author of Project Moneyball) shares how top staffing and recruiting firms are transforming enablement from “content dumping” into measurable impact through coaching, role practice, and feedback loops. This video will inspire you to re-evaluate your GTM systems and explore enablement through the lens of performance coaching and strategic execution.

In This Episode:

Whether you're launching a new GTM motion or trying to reverse stagnant revenue, the insights here are built to drive impact across your customer lifecycle.

Timestamps:

00:43 - What is sales enablement? A Moneyball analogy

02:57 - Sales enablement in startups vs. enterprises

03:45 - Why the best companies go beyond content

04:55 - The economic pressure fueling enablement evolution

06:43 - Common pitfalls: Content without context

08:51 - Why content is only half the battle

10:53 - The power of role practice and daily sales routines

12:55 - Real-world staffing challenges and playbook creation

16:29 - Why leaders avoid role practice—and how to fix it

20:52 - Leveraging AI for sales coaching

22:30 - Shifting outdated staffing habits

25:12 - Consistency beats intensity in sales enablement

27:26 - Misalignment of seller skills and roles

31:59 - Coachability and cultural fit in hiring

34:17 - The ideal sales enablement hire

37:01 - Content graveyards vs. actionable insights

41:36 - Meet Avner Baruch and Project Moneyball

44:26 - Moneyball methodology for enablement ROI

46:30 - Avner's favorite book: Crossing the Chasm

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

As an executive GTM and Enablement leader, Avner Baruch has built and led GTM, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Imperva-Incapsula, Rapyd and more notable SaaS businesses. As a consultant, member of Advisory Boards and Design Partners, he has helped entrepreneurs and scaling startups implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion. In 2020 he founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome growth challenges. He is a certified sales trainer holding a B.Eng with Honors in Electrical Engineering & Physics from Coventry University (UK) and the Max Planck Institute (France).

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. TRICOM doesn't just support you, they set you up to soar. Visit https://www.TRICOM.com to learn more. 

Join Brad Bialy and Steve Gipson of Recruiters Websites as they dive into the importance of endurance, mindset, and strategy in today’s staffing sales environment. Drawing powerful analogies from Brad’s Buffalo Marathon experience, they discuss how top-performing staffing firms are adapting their strategies to maintain growth in 2025.

Learn why consistent effort, data-driven tactics, and a strong “why” can help you overcome sales slumps and economic uncertainty. Plus, discover practical tips to optimize your recruitment marketing and measure what really works.

Chapters and Key Moments

00:00 – Welcome and Catching Up

02:45 – The Buffalo Marathon: Lessons in preparation and perseverance

05:00 – The emotional weight of running with family support

07:00 – Reflecting on legacy and the impact on kids

08:30 – Main takeaway: The goal remains, tactics evolve

10:45 – Drawing parallels between running and recruiting

13:50 – Avoiding shiny object syndrome in staffing tech

16:00 – Knowing when to pivot and redefine goals

18:40 – Budget constraints vs. strategic investments

21:00 – Are you really known in your market?

24:00 – Importance of outreach and continuous brand visibility

27:00 – Measuring marketing and sales success

28:30 – Why consistency beats short bursts

29:50 – Wrap-up and what to expect at NAPS Vegas

About the Speakers

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

Strategic partnerships in staffing aren’t just a support tool—they’re a vital growth engine for firms looking to scale in today’s competitive landscape. In this episode, Brad Bialy sits down with Kendra Cato, Director of Strategic Partnerships at Advance Partners, to discuss the mindset shift required for staffing firms to treat collaboration not as a luxury, but as a strategic necessity.

With economic uncertainty, candidate shortages, and cautious clients, many staffing owners default to operating in silos. Kendra challenges this approach with real-world examples, outlining how early and intentional collaboration unlocks faster scaling, stronger client outcomes, and a competitive edge.

Expect to Learn:

Chapters and Key Moments:

[00:22] The Mindset Shift: From Scarcity to Abundance

[02:17] Why Collaboration Should Start on Day One

[03:52] Finding a Growth Engine Through Partnerships

[05:03] What Makes a “True” Strategic Partner

[06:43] The Balance of Responsibility in Partnerships

[09:08] The Ideal Kickoff Call

[13:10] How Often to Check In with Strategic Partners

[16:18] Knowing When to Change Partners

[20:04] Overcoming the “First Service” Label

[22:33] How to Find the Right Partner Without Attending Conferences

[24:47] Investment vs. Expense in Strategic Partnerships

[26:10] Should Your Partner Be Local or National?

[29:18] The Importance of Community and Networking

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Kendra Cato is a dynamic staffing industry thought leader and business influencer known for her ability to build meaningful connections between people and organizations. With nearly 20 years of experience in strategic planning, sales, marketing, and research, her experiences in staffing technology have made her keenly aware of the importance of people and technology in driving business development. Kendra is currently the Director of Strategic Partnerships at Advance Partners where she works closely with the company's leadership and sales team to build holistic relationships across the industry and help staffing firms grow. Kendra is also a thought leader, speaker, and co-author of "Together We Rise." She is one of the founding members of Women of Color in Staffing, an organization committed to making the staffing industry more accessible, fulfilling, and lucrative for female leaders.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer