In this episode of InSights, Brad Bialy sits down with David Searns to unpack practical marketing tactics staffing firms can use to win back former clients, deepen existing relationships, and stay top of mind in a volatile hiring market.

David Searns is Co-CEO of Haley Marketing and a trusted leader in staffing industry marketing. With more than 25 years of experience helping firms build innovative strategies and award-winning websites, David brings deep insight into how staffing companies can grow in any market condition.

Relationships drive revenue more than automation alone.

Segmentation creates clarity in outreach.

Consult, don’t just sell.

Differentiate through service, not slogans.

Nurture consistently to stay top of mind.

[02:05] – Why staffing struggles feel different this time

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on  modern lead gen tools: https://bit.ly/Bialy20

Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30

This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com

In this episode of Take the Stage, Brad Bialy sits down with Mark Whitby to explore how recruiters can escape the feast-or-famine cycle by building signature solutions, refining their target market, and creating a consistent, multi-channel approach to winning business.

Mark Whitby is the host of The Resilient Recruiter podcast and one of the most respected business coaches in the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries, helping many double or triple their billings and guiding firms to scale from small teams to hundreds of employees. He specializes in helping recruiting firm owners create consistent, predictable growth.

Stop selling recruitment—start selling solutions.

Focus is a superpower in business development.

Differentiation without value is meaningless.

You never outgrow the need for marketing.

Success comes from constant, deliberate improvement.

[00:13] – Why recruiters must stop selling recruitment.

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: bit.ly/Bialy20

Book a 30-minute business and marketing consultation with host, Brad Bialy: bit.ly/Bialy30

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at BenefitsInACard.com.

In 2025’s hyper-competitive staffing landscape, staffing firm branding is no longer optional—it’s the deciding factor between being ignored and being the go-to choice for clients and candidates. In this in-depth conversation, Brad Bialy and Becca Searns from Haley Marketing reveal how staffing companies can differentiate themselves in a commoditized market by building a brand that is authentic, consistent, and memorable across every touchpoint.

If your staffing firm still thinks “brand” means a logo and some colors, this episode will change your perspective.

Expect to Learn:

1. Why branding in staffing is more important now than ever before

2. How to move beyond visual identity into voice, tone, and value proposition

3. What the best staffing firms do differently to create trust and loyalty

4. How to integrate brand into every medium—from your website to sales collateral

5. The role AI can play in personalization, content creation, and CRO (without losing your brand voice)

6. Proven website strategies that improve conversions while reinforcing your brand identity

This episode should inspire you to explore staffing marketing strategies and recruiting firm differentiation so you can rise above generic, AI-generated content and stand out from competitors.

You’ll also hear why companies like top-ranking Haley Marketing clients consistently show up on page 1 for staffing firm branding searches—and how you can adopt similar strategies. 

Are you overlooking the fastest way to grow your staffing firm?

Loss aversion is the most underused yet powerful psychological principle in sales—and this video reveals exactly how to use it to close more deals, upsell existing accounts, and build client loyalty.

In this expert-level conversation, presented by Haley Marketing, Brad Bialy sits down with sales strategist Jeff Mariola to dissect how loss aversion psychology and contrast techniques can radically shift your sales approach. If your team is overly focused on chasing new business and missing growth opportunities right in front of them, this episode will recalibrate your strategy.

Expect to Learn:

Chapters & Timestamps

00:15 – The #1 Flaw in Staffing Sales Teams

02:06 – How to Sell More to Existing Clients

03:45 – Loss Aversion in Sales Explained

04:45 – How to Use Loss Aversion with Existing Clients

05:50 – Selling When Your Client Has Multiple Vendors

10:15 – Why Staffing Firms Underinvest in Account Growth

11:00 – Stop Chasing Logos: Start Deepening Client Relationships

12:15 – Creating a Sales Strategy for Existing Clients

13:10 – Identifying Hidden Revenue in Low-Yield Accounts

17:00 – Why Social Proof Works: Science of Influence

19:00 – Nobel Prize Research Behind Loss Aversion

20:15 – Using Contrast to Close More Deals

23:00 – Breaking Out of Outdated Staffing Sales Tactics

24:15 – The Referral Gap: What Most Salespeople Miss

26:45 – Asking for Referrals Without Feeling “Salesy”

28:45 – What Staffing Is Getting Wrong About Sales Today

31:30 – Building a Repeatable Sales System

32:45 – Creating Your Staffing Sales Playbook

38:00 – Key Traits of Top Staffing Sales Professionals

41:00 – Viktor Frankl, Mindset, and Finding Meaning in Sales

45:00 – Closing Thoughts + Connect with Jeff Mariola

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

With more than 25 years of successful CEO leadership experience across two multi-national businesses (Rentokil Pest Control and Ambius) plus two entrepreneurial start-ups, Jeff Mariola has a reputation for creating cultures which consistently outscore other high-performing companies in engagement, growth, empowerment, and leadership. Having recently finished leading the recapitalization of a Brilliant Staffing, LLC to private equity in 2018, Jeff has now changed gears and united with his wife, Michelle, to create Mariola Unlimited – a leadership development advisory service business focused on executive coaching, leadership, management workshops, brand marketing, and keynote speaking. Jeff is certified by Multi-Health Systems in the use of the EQi 2.0 Assessment & EQ 360 Leadership Assessment tools, as well as Stephen R. Covey’s, The Five Choices to achieving extraordinary productivity. He has also successfully completed the Mindfulness-Based Stress Reduction (MBSR) course and is a certified practitioner for Talent Optimization by The Predictive Index.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.

Topical authority for staffing firms is one of the most overlooked yet critical SEO strategies in 2025. If your staffing firm isn’t building topical authority, you’re missing out on prime visibility, ranking on page 1 of Google, better rankings, and high-quality client and candidate leads.

In this episode of Insights, Brad Bialy sits down with Shaun Chojnacki, Senior Marketing Strategist at Haley Marketing, to reveal why topical authority is the #1 SEO strategy staffing firms can’t ignore—and how to implement it for long-term success.

Expect to Learn:

- Why topical authority matters for Google, AI, and staffing firms

- How to structure your website like a well-organized bookstore

- The critical role of FAQs and location pages in SEO rankings

- Why every page needs a clear purpose for better user experience

- Quick wins to build authority and boost your site’s visibility

This episode should inspire you to research staffing SEO strategies and website structure for SEO, so you can start dominating your local and niche markets.

Why This Matters Now: Search algorithms—and AI—are evolving fast. Leading staffing firms that master topical authority are already ranking higher and attracting more qualified leads.

Timestamps:

00:00 – Intro: Why topical authority matters

01:21 – What is topical authority?

02:00 – The bookstore analogy: Making websites easy to navigate

06:46 – Why user experience matters for staffing sites

07:56 – How Google and AI interpret your website

10:30 – Building topical authority for a staffing firm in Buffalo

12:30 – Do FAQs still matter for SEO?

15:27 – Why this matters for staffing owners

16:06 – Quick wins: Optimize your About Us page

19:12 – Real-world example: How Haley Marketing ranks #1

22:00 – How to spin this for your staffing firm

25:18 – Every page needs a purpose

26:57 – Quick SEO wins: Reviews and Yelp

27:47 – The danger of low-quality content

29:10 – Where to start if you want to rank

30:15 – Big news: Instagram posts now indexed

32:21 – Closing thoughts

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in digital marketing, SEO, paid media, and content strategy. Previously, he served as Marketing Director for iPost, where he doubled organic traffic and drove higher lead conversions, and as Operations Manager for Decible Trading Company, overseeing marketing for a suite of six eight-figure eCommerce stores. A lifelong marketer, Shaun has spent over a decade running side-hustle marketing for wedding venues and farms, blending data-driven strategy with creative execution to deliver measurable results. 

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

Winning in sales isn’t about securing the next transaction—it’s about how to win the relationship, not the deal. In today’s crowded, fast-paced staffing and recruiting landscape, transactional mindsets are burning out teams, eroding trust, and leaving long-term opportunities on the table.

In this candid and insight-packed conversation, sales leadership coach Casey Jacox joins host Brad Bialy to break down what it truly means to win people—not just pipeline. Drawing from 20+ years of sales and leadership experience, Casey shares the uncommon habits that create lasting client relationships, build real trust, and turn rejection into reputation.

This episode should inspire you to rethink your approach to sales performance, and encourage you to explore topics like relationship-based selling and modern staffing strategies.

Expect to Learn:

Tactical Takeaways for Staffing & Sales Pros:

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

With over 25 years of business experience, Casey's leadership helps companies emphasize building relationships, not just transactional business deals. He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL." His book has over 100 organic reviews on Amazon and is helping shape how teams build relationships with their customers and improve cultures internally for teams. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing fractional executive sales leadership and coaching. Casey is also brought in for sales kickoffs and leadership retreats to help inspire habits of success that help win more relationships. Additionally, Casey hosts The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.

It's a bonus episode this week, taken from Lunch with Haley.

Our April webinar on demand generation sparked so much discussion, we couldn’t get to all the questions—and the feedback was clear: we needed a part two.

So we’re bringing the panel back for a follow-up discussion, focused on practical answers to your biggest sales challenges. In this session, you’ll get:

If you’re looking for smarter ways to create more opportunities and differentiate your firm in today’s market, don’t miss this special session.

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

With a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.

In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process.

Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.

Mark is the CEO of WinSource Group, a consulting company that specializes in the staffing industry. By providing training, coaching, and solid process WinSource help staffing companies get the best possible performance from their sales team.

Dan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states.

As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success.

A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He’s known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.

Struggling to scale your outreach without overwhelming your sales team? In this episode, we break down how marketing automation for staffing firms is transforming business development—if used correctly.

On this episode of InSights, presented by Haley Marketing, Brad Bialy and Rachel Reed tackle one of the biggest misconceptions in staffing today: that automation just means blasting emails. Instead, discover how the best firms are building intent-based journeys that track buyer behavior, signal readiness, and trigger hyper-personalized follow-ups that drive actual conversions.

Expect to Learn:

1. Why more emails ≠ better results

2. How to segment and nurture clients at scale

3. When automation empowers sales reps vs. replaces them

4. Real-world examples of marketing automation in staffing

5. The #1 mistake staffing firms make with automation

This episode should inspire you to explore strategies like lead scoring in Bullhorn Automation and candidate re-engagement to maximize your tech stack. Rachel breaks down a smart funnel strategy that mirrors the same approach taken by top-ranked staffing marketers like ClearlyRated and Staffing Referrals, offering insights you can implement right away—even with a messy database.

Chapters and Key Moments:

00:00 – Introduction: Misconceptions of marketing automation

01:00 – Myth-busting: Automation isn’t just sending emails

03:00 – What leading staffing firms do differently

04:20 – Determining trigger points (2 vs 80 touches)

08:46 – Getting started: Mapping customer journeys

11:40 – Importance of clean data and how to start scrubbing

14:20 – Reactivating former customers with targeted messages

16:40 – How often to monitor automation data triggers

20:30 – Automation as a sales enablement tool, not replacement

28:00 – Integrating PPC, email, direct mail: surround sound marketing

33:30 – Extending automation to the candidate experience

Ready to implement marketing automation the right way? Start here: https://www.haleymarketing.com/services/marketing-automation/

About the Speakers

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

Rachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com

Is the staffing industry at a breaking point—or on the verge of reinvention?

In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy, Tom Kosnik and David Searns dive deep into the staffing industry trends that are reshaping recruiting in 2025. From AI disruption and automation to nearshoring, changing buyer behavior, and economic decoupling, this isn’t a slump—it's the perfect storm.

Inside the episode:

✔️ External market forces crushing old staffing models

✔️ How independent contractors and platforms like Upwork are shifting client preferences

✔️ Why staffing firms must transition from job-fillers to strategic human capital advisors

✔️ Action steps for small-to-mid-sized firms to survive—and lead—through transformation

✔️ If you’re still waiting for things to “go back to normal,” this episode is your wake-up call.

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.

David Searns is co-CEO of Haley Marketing, a digital and recruitment marketing, branded content, and web design firm that works with more than 1,200 staffing and search firms throughout the world. For nearly 30 years, the team at Haley Marketing has helped staffing firms to stand out from the competition, improve recruiting response, increase sales productivity, and stay top-of-mind with employers and job seekers.

Tom Kosnik, founder and president of the Visus Group is one of the staffing industry’s leading experts in organizational design, profitability improvement and work culture transformation. With a commitment to empowering staffing firms with the knowledge and tools to help business owners increase the value of their enterprise asset by helping them grow their business. Tom has coached and consulted hundreds of staffing executives throughout North America using his empirical based “Organizational Development Business Model” (ODBM). Most notably, Tom is the founder of the Presidents RoundTable, a nationwide leadership forum program strategically aimed at helping staffing professionals collaborate and solve industry challenges. With over 25 years of consulting experience in the staffing industry, Tom’s diverse array of services have helped numerous staffing firms across the country improve their operations and bottom lines.

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.

Why does happiness always feel one step away?

If you’ve ever said, “I’ll be happy when…”—you’re on the hedonic treadmill, a psychological loop where success never quite leads to satisfaction. This episode reveals how to step off the treadmill and build happiness from within.

On this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with happiness researcher Declan Edwards to challenge the centuries-old belief that happiness follows achievement. From positive psychology to emotional intelligence, they explore how cultivating human skills—like gratitude, boundary-setting, and awareness—creates a more sustainable, fulfilling life and career.

This video should inspire you to explore gratitude practice and mindfulness techniques, especially in high-performance, tech-disrupted sectors like staffing and recruiting.

Expect to Learn:

Noteable Moments:

00:00 The Pursuit of Happiness: A Misunderstanding

02:50 Decoupling Happiness from Success

05:37 The Role of Human Skills in the Workforce

08:32 The Ripple Effect of Happiness

11:29 Navigating Workplace Emotions

14:24 Savoring Success and Happiness

19:15 The Practice of Happiness

27:00 Connection in a Remote World

31:14 The Future of Happiness

33:30 Declan's Journey and Insights

About the Speakers

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.

His work has shown that happiness is not a fluffy ideal, but a measurable and learnable skill that drives meaningful results in both life and leadership. Through intentional personal branding, Declan has not only elevated his own voice but used it to amplify a movement that is changing the way we think about success, leadership, and happiness in the modern world.