Secrets of Staffing Success

Sales training teaches you what to say on the call. But who trains you for the moment after a prospect says no? Mindset coach Collin Henderson joins Brad Bialy on this episode of Take the Stage to explore the sales mindset work that often gets missed: the thoughts a rep carries between conversations and the beliefs that shape how they show up under pressure.Collin Henderson is a Fortune 500 speaker, former Division-I athlete, Pac-12 Champion, author of seven books and two journals, host of Master Your Mindset, and Head Performance Coach at Limitless Minds. In this conversation, he draws on his own struggles with performance anxiety in sports and sales, to explain why product knowledge and a strong script may not be enough when a salesperson is expecting rejection or afraid to ask for more.In this episode:

• The resilience, belief, and confidence leaders value but often leave out of sales training
• Why a sales call should begin in your head before you ever pick up the phone
• How fear of judgment can change the offer you make or the question you ask
• Collin’s approach to noticing, challenging, and replacing limiting self-talk
• Why your self-image matters when the outcome is uncertain
• How writing down a goal can change what you practice each day

About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.Offers and Resources from this Episode:Learn about Collin's new book "The Oz Method"https://www.thecollinhenderson.com/ozmethodOrder "The Oz Method"https://link.amazon/B0fmLj6evConnect with Collin: thecollinhenderson.com

We used to trust people and verify them later. Now we investigate people, messages, and information before deciding what to believe.Workplace performance expert Henna Pryor joins Brad Bialy on this week's episode of Take the Stage to explain why we’ve entered a “Verify first” era and how AI, automation, online reviews, virtual communication, and familiar sales tactics are changing the signals we use to determine who deserves our trust.About the Guest:Henna Pryor, CSP is a global keynote speaker, Workplace Performance Expert, and author of Good Awkward and the upcoming The Signal Gap. Drawing on behavioral science and two decades of experience, she helps businesses overcome hidden barriers to momentum, influence, and change.Expect to Learn:

• Why we now verify people before trusting them
• How AI has made polished communication easier—and more suspicious
• Why personalization no longer proves that someone made an effort
• How to use AI and automation without weakening trust
• Why familiar sales techniques can immediately put people on guard
• How leading with a job’s downside can strengthen a candidate conversation
• What recruiters should say about an employer’s negative reviews
• Why showing people the options you rejected makes your recommendations more believable
• How letting people watch you think can increase trust and influence

Henna’s central message is simple: clarity and competence are now expected. If you want to be trusted, your words, actions, timing, and intentions must send the same signal.About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.Offers and Resources from this Episode:Learn about The Signal Gap and pre-order Henna's new book: https://thesignalgap.com/Learn more about Henna Pryor: https://pryoritygroup.com/Order Americanah by Chimamanda Ngozi Adichie, the one book that fundamentally changed Henna Pryor's life: https://amzn.to/4xkQaFor 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠

The internet doesn't need boring articles. It needs content that is crystal clear to your target buyers and candidates. That's exactly what RogIQ is built to create.This week on InSights, Brad Bialy goes solo to demo RogIQ, Haley Marketing's AI-powered marketing assistant built specifically for staffing and recruiting firms. No guest, no fluff just a live walkthrough of the software and exactly what it can do for your firm's content marketing from day one.

In this episode:

• Why RogIQ is built on 150 LLMs, not just ChatGPT or Claude, and why that matters for the quality of content it produces
• BrandIQ: the foundation that makes every piece of content sound like you, not like every other staffing firm
• How the software builds detailed personas and creates content written directly to them
• Why persona-driven, purpose-driven content is the difference between throwaway articles and content your audience actually reads
• The competitor intelligence feature that identifies content gaps your rivals aren't filling — and builds your strategy around them
• How RogIQ peer reviews itself across multiple LLMs to get to an SEO score it's satisfied with before you ever see it
• Direct WordPress integration. Approve, schedule, and publish without ever copying and pasting

About the Host:

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

Offers Heard:

Try RogIQ FREE for 14 Days: https://app.rogiq.ai/signup?plan=accelerator&via=06t1np

Women are adopting AI at a rate 25% lower than men. And their jobs are three times more likely to be replaced by it.

Lauren Jones, founder and CEO of Leap Advisory Partners and author of The Real Girl's Roadmap to Mastering AI, joins Brad Bialy on this episode of Take the Stage to unpack why the gender gap in AI adoption is widening, why most organizations aren't doing enough about it, and what every staffing firm can do right now to get ahead of it.

About Lauren Jones:

Lauren Jones is a staffing industry titan, workforce innovation architect, and fierce champion for female leadership. As the visionary behind Leap Advisory Partners, she has trained 1,000+ women on AI adoption, presented at Staffing World, TechServe, and the SIA Executive Forum, and built a proprietary LEAP Recipe Framework that makes AI approachable, actionable, and accessible. She is the author of The Real Girl's Roadmap to Mastering AI and co-author of Together We Rise.

In this episode:

• Women are using AI 25% less than men
• Only 33% of women feel confident using these tools
• Women's jobs are three times more likely to be replaced by AI
• Only 5% of the global population is paying for AI tools
• Understanding AI Agents
• What an AI agent actually is and how to build one
• The Resiliency Engine: How Lauren is helping women document and quantify their accomplishments so they can stop being passed over for promotion
• Why using AI isn't cheating...and the framework shift that changes everything

About the Host:

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

Thirty years ago, Haley Marketing set out to help staffing firms grow.

Three decades, thousands of clients, and more marketing experiments than we can count later, we’ve learned what actually moves the needle and what just looks good in a pitch deck.
In this special 30th-birthday Lunch with Haley, Co-CEOs David Searns and Victoria Kenward share the lessons that have lasted.

Expect to Learn:

• The marketing principles that haven’t changed in 30 years — and never will

• The biggest shifts that reshaped staffing marketing — and what they taught us

• Campaigns and ideas that worked spectacularly — and a few that didn’t

• What 30 years of client success reveals about firms that grow vs. firms that stall

• Where staffing marketing goes next — and how to be ready

Join us to celebrate, reflect, and walk away with three decades of hard-won insight.

About the Guests:

When it comes to marketing a staffing firm, few people know the industry like David Searns. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.

Victoria Kenward is our queen of shareworthy service. She is 100% committed to making everything we do a “WOW” for our clients. She’s also a tech wiz and process guru who is responsible for some of our most innovative web applications, including HaleyMail, our Job Board software and our Talent Showcase product. With her degree in Information Systems and leadership training from Xerox, Vicki’s systematic approach to work and amazing attention to detail are a perfect compliment to the rest of our team’s more “creative” approach.

A local dry cleaner turned Brad into a superfan for life. Not because of their service. Because of how they made him feel.

That story is exactly why Brittany Hodak wrote Creating Superfans — and exactly why this conversation matters for every staffing and recruiting firm that's tired of competing on price.

In this episode of Take the Stage, presented by Haley Marketing, the award-winning customer experience speaker breaks down her SUPER Model framework and makes the case that the staffing firms winning right now aren't the fastest or the cheapest. They're the most human.

About the Guest

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes to hundreds of organizations including American Express, Benihana, and Keller Williams. A former Chief Experience Officer at Experience.com and co-founder of The Superfan Company, she has worked with beloved brands and entertainers like Walmart, Katy Perry, and Dolly Parton. Her debut book, Creating Superfans, was called a must-read by Forbes.

Expect to Learn:

• Why you're not losing clients on price...you're losing them on service
• Why candidates feel like a number in a system and how to change that perception starting today
• The SUPER Model framework for turning customers into advocates who create more customers
• Why no one leaves a 3-star review
• How silence creates a damaging internal narrative — and why filling the gaps is one of the most underrated moves in staffing
• Why the most human company wins and what that means in an industry increasingly tempted to automate everything

About the Host:

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

Sponsors and Offers:

Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

Google doesn't show blue links and AI overviews are the new page one. The scary part? Most staffing firms have no idea how to get found in this new landscape.Shaun Chojnacki is back on InSights for his fourth appearance, and this one might be his most important yet. In 30 minutes, he breaks down the three-bucket framework every staffing firm needs to win visibility in AI search.PLUS: the first-mover advantage that's already separating the staffing and recruiting firms that get it from the ones that don't.

Don't get left behind.

About Shaun Chojnacki:

Senior Marketing Strategist at Haley Marketing, specializing in SEO, digital marketing, paid media, and content strategy. Previously Marketing Director at iPost, where he doubled organic traffic and drove higher lead conversions. Over a decade of experience blending data-driven strategy with creative execution to deliver measurable results.

In this episode:

• The three-bucket framework for AI search visibility: entity, retrieval process, and independent sources and why most staffing firms are missing all three
• Your About Us page is now your most important AI asset
• One client wrote a single press release about 24 AI placements — within two weeks they owned the top ChatGPT answer for "best AI staffing firm in Houston"
• Another client has won 20,000 AI overviews and appeared in 3,500 LLM prompts in a single month all by writing non-biased comparison articles about their competitors
• Why Reddit is becoming a legitimate SEO strategy and the clever way firms are using post-event feedback threads to build AI-trusted brand mentions
• Location pages aren't enough anymore you need township-level pages, and the firms building them now are the ones AI will serve up tomorrow
• The hidden cost of inactivity: every month you wait, a competitor locks in first-mover advantage on AI overviews you can't get back
• Why publishing AI-generated content at scale can get your site blacklisted and what to do instead
• Job-related keyword pages almost never work for staffing firms

About the Host:

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

Sponsors and Offers:

Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

We have more information, more connection, and more resources than any generation before us. So why are we less happy than ever?

Declan Edwards has spent over a decade studying exactly that question. In this episode, the founder of BU Happiness College and author of How to Be Happy makes the case that happiness isn't a destination you arrive at after enough success — it's a skill set you build. And most of us have the relationship completely backwards.

In this episode:

• Over 50% of people say busyness and stress are the #1 thing blocking their happiness
• We have the success-happiness relationship completely backwards — the research shows happiness is the input, not the reward
• Savoring is a learnable skill — and the reason your second accomplishment is usually better than your first
• Happier salespeople outsell their peers by 37%
• Small talk isn't dead — we've just replaced depth of connection with cheap, convenient connection
• A happy life doesn't mean always feeling good. It means building the skills to navigate the hard moments without losing yourself
• Why introspection is a skill most people quit on too early — and the simple way to start practicing it this week
• Success at the expense of happiness is the most common and greatest form of failure

About Declan Edwards:

Declan Edwards is a happiness expert, researcher with a Masters in Applied Positive Psychology, and founder of BU Happiness College. He has shared his work with the United Nations General Assembly, TEDx, PwC, and the Red Cross. His new book, How to Be Happy, translates happiness research into actionable daily habits.

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.

Sponsors and Offers Heard

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠.

Resources from Declan Edwards:Happiness Scorecard (free, 5 minutes): ⁠https://quiz.buhappinesscollege.com/happinessscorecard⁠

How to Be Happy — Declan's book: ⁠https://amzn.to/4xeRksC⁠

How to Be Happy Podcast: ⁠https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=89ca582f79764d4f⁠

Search is changing fast, and the old playbook is breaking. In this 30-minute session, Becca Searns and Shaun Chojnacki of Haley Marketing tackle two halves of the same problem: how to get found when people are asking ChatGPT instead of scrolling Google — and how to actually convert them once they land.

Becca breaks down conversion rate optimization: why most staffing sites were built to recruit, not to sell, and the framework that fixes it. Shaun follows with the tactical side of AI search — knowledge gaps, listicles, AI overviews, and the new acronyms every marketer needs to know.

Practical, tactical, and something you can start using today.

Expect to Learn:

• Why 98% of your visitors leave without doing a single thing — and why your site might be the culprit
• The three questions behind every high-converting site: drivers, hooks, and barriers
• The "people are goldfish" rule — you get 3–5 seconds to answer what you do, how you do it, can you do it for me, and am I in the right place
• Why clear beats clever, why carousels kill conversions, and why short forms win
• How search is shifting to ChatGPT, Google AI Overviews, and TikTok — and what "topical authority" really means
• The AI knowledge gap strategy: writing listicles for niche roles and geographies nobody else owns
• How one client won 14,000+ AI Overviews in six months
• Why SEO still matters — LLMs pull from page one, and they click anywhere on it, not just the top three
• The new alphabet: AIO, GEO, and AEO — what each one is and how to optimize for it
• Why FAQs, schema, reviews, and press releases now do heavy lifting

About the Guests:

Becca Searns, Director of Creative Services, Haley Marketing

Becca grew up with marketing at the dinner table. That instinct led her home to Haley Marketing, where she leads the quality of creative services and shapes the design and user experience across Haley Marketing’s products. She holds a BFA in New Media Design and an MBA from Rochester Institute of Technology. But her real education came from seven years traveling internationally. That mix of formal training and on-the-ground experience is what lets her deliver creative solutions that are world-class, easy, and affordable.

Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing

Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies​. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.

Your most profitable clients didn't come from a cold call. Go check your sales ledger, Mike Ames says the proof is already there.

Mike Ames has built and sold two recruitment firms for a combined $50 million. In this episode, he makes the case that strategic, relationship-first business development isn't a luxury for good times it's the only sustainable model in a flat market. From no-agenda calls to the 70% of candidates nobody is actually recruiting, this is a masterclass on business development for the staffing and recruiting industry.

• Why your most profitable clients almost always came from relationships and how to run the Pareto analysis that proves it

• Why client care and account management are not the same thing and which one actually builds a partnership
• How to systematize no-agenda relationship calls using colored time blocking

• Why 77% of candidates care as much about the company as the role and why most recruiters never lead with it

• How to land a first conversation in a modern sales landscape where 61% of buyers want a rep-free experience

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.

Sponsors and Offers Heard

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠.