Google doesn't show blue links and AI overviews are the new page one. The scary part? Most staffing firms have no idea how to get found in this new landscape.Shaun Chojnacki is back on InSights for his fourth appearance, and this one might be his most important yet. In 30 minutes, he breaks down the three-bucket framework every staffing firm needs to win visibility in AI search.PLUS: the first-mover advantage that's already separating the staffing and recruiting firms that get it from the ones that don't.

Don't get left behind.

About Shaun Chojnacki:Senior Marketing Strategist at Haley Marketing, specializing in SEO, digital marketing, paid media, and content strategy. Previously Marketing Director at iPost, where he doubled organic traffic and drove higher lead conversions. Over a decade of experience blending data-driven strategy with creative execution to deliver measurable results.

In this episode:

• The three-bucket framework for AI search visibility: entity, retrieval process, and independent sources and why most staffing firms are missing all three
• Your About Us page is now your most important AI asset
• One client wrote a single press release about 24 AI placements — within two weeks they owned the top ChatGPT answer for "best AI staffing firm in Houston"
• Another client has won 20,000 AI overviews and appeared in 3,500 LLM prompts in a single month all by writing non-biased comparison articles about their competitors
• Why Reddit is becoming a legitimate SEO strategy and the clever way firms are using post-event feedback threads to build AI-trusted brand mentions
• Location pages aren't enough anymore you need township-level pages, and the firms building them now are the ones AI will serve up tomorrow
• The hidden cost of inactivity: every month you wait, a competitor locks in first-mover advantage on AI overviews you can't get back
• Why publishing AI-generated content at scale can get your site blacklisted and what to do instead
• Job-related keyword pages almost never work for staffing firms

About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

Sponsors and Offers:Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

We have more information, more connection, and more resources than any generation before us. So why are we less happy than ever?

Declan Edwards has spent over a decade studying exactly that question. In this episode, the founder of BU Happiness College and author of How to Be Happy makes the case that happiness isn't a destination you arrive at after enough success — it's a skill set you build. And most of us have the relationship completely backwards.

In this episode:

• Over 50% of people say busyness and stress are the #1 thing blocking their happiness
• We have the success-happiness relationship completely backwards — the research shows happiness is the input, not the reward
• Savoring is a learnable skill — and the reason your second accomplishment is usually better than your first
• Happier salespeople outsell their peers by 37%
• Small talk isn't dead — we've just replaced depth of connection with cheap, convenient connection
• A happy life doesn't mean always feeling good. It means building the skills to navigate the hard moments without losing yourself
• Why introspection is a skill most people quit on too early — and the simple way to start practicing it this week
• Success at the expense of happiness is the most common and greatest form of failure

About Declan Edwards:

Declan Edwards is a happiness expert, researcher with a Masters in Applied Positive Psychology, and founder of BU Happiness College. He has shared his work with the United Nations General Assembly, TEDx, PwC, and the Red Cross. His new book, How to Be Happy, translates happiness research into actionable daily habits.

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.

Sponsors and Offers Heard

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠.

Resources from Declan Edwards:Happiness Scorecard (free, 5 minutes): ⁠https://quiz.buhappinesscollege.com/happinessscorecard⁠

How to Be Happy — Declan's book: ⁠https://amzn.to/4xeRksC⁠

How to Be Happy Podcast: ⁠https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=89ca582f79764d4f⁠

Search is changing fast, and the old playbook is breaking. In this 30-minute session, Becca Searns and Shaun Chojnacki of Haley Marketing tackle two halves of the same problem: how to get found when people are asking ChatGPT instead of scrolling Google — and how to actually convert them once they land.

Becca breaks down conversion rate optimization: why most staffing sites were built to recruit, not to sell, and the framework that fixes it. Shaun follows with the tactical side of AI search — knowledge gaps, listicles, AI overviews, and the new acronyms every marketer needs to know.

Practical, tactical, and something you can start using today.

Expect to Learn:

• Why 98% of your visitors leave without doing a single thing — and why your site might be the culprit
• The three questions behind every high-converting site: drivers, hooks, and barriers
• The "people are goldfish" rule — you get 3–5 seconds to answer what you do, how you do it, can you do it for me, and am I in the right place
• Why clear beats clever, why carousels kill conversions, and why short forms win
• How search is shifting to ChatGPT, Google AI Overviews, and TikTok — and what "topical authority" really means
• The AI knowledge gap strategy: writing listicles for niche roles and geographies nobody else owns
• How one client won 14,000+ AI Overviews in six months
• Why SEO still matters — LLMs pull from page one, and they click anywhere on it, not just the top three
• The new alphabet: AIO, GEO, and AEO — what each one is and how to optimize for it
• Why FAQs, schema, reviews, and press releases now do heavy lifting

About the Guests:

Becca Searns, Director of Creative Services, Haley Marketing

Becca grew up with marketing at the dinner table. That instinct led her home to Haley Marketing, where she leads the quality of creative services and shapes the design and user experience across Haley Marketing’s products. She holds a BFA in New Media Design and an MBA from Rochester Institute of Technology. But her real education came from seven years traveling internationally. That mix of formal training and on-the-ground experience is what lets her deliver creative solutions that are world-class, easy, and affordable.

Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing

Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies​. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.

Your most profitable clients didn't come from a cold call. Go check your sales ledger, Mike Ames says the proof is already there.

Mike Ames has built and sold two recruitment firms for a combined $50 million. In this episode, he makes the case that strategic, relationship-first business development isn't a luxury for good times it's the only sustainable model in a flat market. From no-agenda calls to the 70% of candidates nobody is actually recruiting, this is a masterclass on business development for the staffing and recruiting industry.

• Why your most profitable clients almost always came from relationships and how to run the Pareto analysis that proves it

• Why client care and account management are not the same thing and which one actually builds a partnership
• How to systematize no-agenda relationship calls using colored time blocking

• Why 77% of candidates care as much about the company as the role and why most recruiters never lead with it

• How to land a first conversation in a modern sales landscape where 61% of buyers want a rep-free experience

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.

Sponsors and Offers Heard

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠.

Anyone can generate a blog post in seconds. The best staffing firms aren't publishing more content, they're creating better answers for the candidates and clients they serve.

Brad Smith joins Brad Bialy to explore how AI is reshaping SEO, buyer behavior, and content marketing. They discuss why generic content is disappearing into the noise, why specificity is becoming the biggest competitive advantage, and how staffing firms can use AI to create thought leadership that actually earns trust.

Expect to learn why AI content no longer has to sound robotic, how Google AI Overviews are changing search, why ideal client profiles should drive every marketing decision, how multiple AI models can improve the editorial process, why owning the answer matters more than earning the click, how RogIQ helps staffing firms create better content at scale, and much more.

InSights is presented by Haley Marketing. For a limited time, we're giving away 30 days of RogIQ completely FREE. Experience AI-assisted content marketing built specifically for staffing firms and see how personalized, SEO-driven content can help you generate more conversations and build authority. Just message Brad Bialy "RogIQ" on LinkedIn to get started.

30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30

Key Moments:

(0:00) Why AI Is Raising the Standard
(3:12) The Future of Content Marketing
(7:21) Building Better Ideal Client Profiles
(10:09) Why Long-Tail Search Wins
(12:27) Using AI to Scale Great Content
(15:39) Why AI Content Isn't Slop
(17:18) The Editorial Process That Changes Everything
(20:27) AI as Your Peer Reviewer
(21:48) Understanding Your Target Audience
(26:02) Does Content Still Matter?
(29:04) Why Relationships Beat Clicks
(30:17) How RogIQ Changes Marketing

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 225,000 downloads.

Brad Smith is Chief Strategy Officer at Haley Marketing, where he helps staffing firms grow through AI, SEO, digital marketing, and sales strategy.

Tori Begg joins Brad Bialy to separate fact from fiction and share a practical roadmap for staffing leaders looking to implement AI without getting lost in the noise. Despite the constant hype surrounding AI agents and automation, most organizations are still in the early stages of adoption.

From generative AI and AI agents to workflow mapping and digital labor, Tori explains what staffing firms should actually be paying attention to right now—and what can safely be ignored. She shares why most organizations aren't ready for full-scale agentic AI, how recruiters can identify the highest-value opportunities for automation, and why understanding your workflows is the first step toward successful AI adoption.

Brad and Tori also dive into AI hallucinations, prompt engineering, custom GPTs, small language models, clean data, and the growing importance of keeping humans at the center of every AI strategy.

Whether you're experimenting with ChatGPT for the first time or actively exploring AI-powered recruiting, sourcing, sales, and operations workflows, this conversation offers a practical framework for using AI to increase productivity, improve decision-making, and create a competitive advantage without sacrificing the relationships that make staffing successful.

Expect to Learn:

• The difference between generative AI and agentic AI
• Why workflow mapping should happen before AI adoption
• How to identify non-revenue-generating tasks for automation
• Ways to reduce AI hallucinations and improve output quality
• Why using multiple LLMs can improve results
• The role of small language models in the future of staffing technology
• How AI agents can support sourcing, screening, engagement, and ATS updates
• Why a "human first, AI forward" mindset will separate successful firms from the rest

About the Host

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 225,000 downloads.

About the Guest

Tori Begg is a senior AI leader specializing in adoption, enablement, strategy, and the human side of artificial intelligence. As Senior Manager of AI Programs, she leads AI strategy and implementation across sales, marketing, and operations, helping organizations translate emerging AI capabilities into measurable business impact.

Tori focuses on how leaders redesign workflows, roadmaps, decision-making, and expectations as AI reshapes how work gets done. She is the co-founder of Mind & Machine DFW and a frequent speaker on AI leadership, organizational transformation, digital labor, and the practical application of AI in business.

Sponsors and Offers Heard

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at:

https://www.BenefitsInACard.com.

Note from the host, Brad Bialy: This conversation remains one of my favorite episodes of Take the Stage. This week, we're publishing a replay for the first time. If you've heard the episode before, it's an opportunity to slow down and rethink your own happiness. If you're new to the show, I promise this one is worth your time. 

In this episode of Take the Stage, Brad Bialy sits down with Declan Edwards to explore why happiness is a skill not a destination and how mastering human skills can lead to greater fulfillment, stronger relationships, and more meaningful success.

Declan Edwards is a happiness researcher, author, and the Founder of BU Happiness College, a global organization dedicated to teaching the science and skills of happiness. Through his work in positive psychology, Declan helps individuals and organizations build the human skills that drive wellbeing, performance, and long-term success.

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 225,000 downloads.

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

In this episode of Take the Stage, Brad Bialy sits down with Brent Orsuga to explore why the best recruiters win by mastering mindset, controlling inputs, reverse-engineering success, and refusing to blame the market for their results.

Brent Orsuga is the founder of Pinnacle Growth Advisors, an award-winning talent advisory firm specializing in supply chain and logistics recruiting across the U.S. and Canada. A seven-figure recruiter, headhunter and entrepreneur with more than two decades of recruiting experience, Brent is widely recognized for helping companies attract top-performing talent while teaching recruiters how to operate at an elite level.

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.

Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.

What if the reason you're losing business has nothing to do with your service and everything to do with being forgotten?

This week we're taking a break from InSights and Take the Stage to bring you a replay of Lunch with Haley, hosted by Brad Smith (Chief Strategy Officer, Haley Marketing).

Brad reveals why the staffing firms that consistently win aren't necessarily the best firms. They're simply the ones that stay visible long enough to be there when opportunity strikes.

Brad Smith is the Chief Strategy Officer at Haley Marketing and a Certified Inbound Marketing professional who has helped hundreds of staffing and recruiting firms implement effective digital marketing strategies. He specializes in translating emerging marketing trends and technologies into practical growth strategies for staffing organizations.

InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

In this episode of InSights, Brad Bialy sits down with Greg Fischer to unpack why most offshore hiring fails before it even begins and how the best staffing firms use global talent to remove bottlenecks, increase trust, and scale without burning out their team.

Greg Fischer is the founder of Well Oiled Machine and former CEO of AMI Network, where he scaled the business to $4.2M in gross profit with nearly half the team based outside the U.S. After spending 18 months failing to make offshore hiring work, Greg developed a repeatable framework for building integrated global teams across recruiting, sourcing, operations, and sales. Today, he helps staffing firms avoid the costly mistakes most agencies repeat when trying to scale with international talent.

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.

InSights is presented by Haley Marketing. For a limited time, we’re offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30