The Full Desk Experience

On this episode, Kortney Harmon is diving into innovative strategies for navigating the talent maze as we approach 2025. We'll tackle critical topics like crafting compelling job descriptions, diversifying your talent pools through omnichannel sourcing, and unlocking the hidden potential of your own database. Plus, we'll discuss the transformative power of AI in recruitment and the importance of maintaining genuine human connections in an increasingly automated world. 

Stay tuned to supercharge your sourcing efforts and get ahead of the talent crunch. This episode is packed with actionable insights you won’t want to miss.

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Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this episode Kortney Harmon is joined by Jeff Staats- Partner at Forest City Digital to take a deep dive into the bottlenecks and breakthroughs in marketing processes within the staffing and recruiting industry. Join us as Jeff identifies the critical stages in marketing approvals that hinder campaign launches and offers actionable strategies to mitigate these delays. We'll explore how to harness the power of automation and AI to revolutionize lead generation, personalize outreach, and maintain authentic client relationships amid rapid technological advancements.

Jeff shares invaluable wisdom on aligning sales and marketing efforts, emphasizing the importance of measurable metrics over vanity statistics, and the necessity of consistent touch-points to convert prospects. Whether you're navigating the complexities of temporary staffing or executive search, Jeff's insights into creating effective sales funnels and leveraging video emails and mobile strategies are game-changers.

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Follow Jeffrey Staats on LinkedIn: https://www.linkedin.com/in/jeffreystaats/

Check out Forest City Digital’s website at https://forestcitydigital.com/

To download the Multi-Channel Touch Plan Strategy eBook referenced, please click here. 

Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this episode, we delve into the qualities essential for leadership success, such as courage, curiosity, adaptability, and the willingness to unlearn. Annette highlights the pitfalls many leaders face, from giving away influence to tolerating misalignment within their teams.

We discuss common leadership mistakes and the impact of poor communication on a firm's success and reputation. Annette stresses the need for clear, consistent communication and tailored retention strategies while advocating for setting goals that go beyond financial metrics.

Join us as we navigate  through the complex yet rewarding landscape of leadership, offering practical advice and heartfelt wisdom. Don’t miss this episode that's packed with strategies for building successful teams and nurturing a thriving company culture. 

Resources Mentioned: 

• Book: Flawless Consulting by Peter Block
• Coaching for Leaders Podcast
• Unlocking Us Podcast- Brené Brown
• This American Life Podcast- great for storytelling skills
• The Moth Podcast- great for storytelling skills
• Your Brain at Work Podcast 
• The Chris Voss Show
• The Sales Management. Simplified. Podcast with Mike Weinberg
• The Anthony Iannarino Show

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Follow Annette Wehrli on LinkedIn: www.linkedin.com/in/annettewehrli/

Check out the Effectivity Consulting website: www.effectivity.consulting

Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

This week, we're mixing things up! Join us as Katie, Sr. Content Marketing Manager at Crelate, shares her insights on the crucial role of brand marketing. We’ll explore the emotional connections clients and candidates have with brands, emphasizing why 70% of decisions are emotionally driven, as highlighted by a Gallup poll. Katie shares practical strategies for creating a compelling brand voice and emphasizes the importance of consistent messaging across all touch-points to build loyalty and trust.

We also discuss the significance of leveraging recruiting technology, the relevance of podcasting, and the power of engaging content, including the use of stats and listicles. Tune in to discover how investing in emotional branding can drive long-term success. Stick around till the end for valuable tips on measuring brand perception and constantly evolving your strategies to stay ahead in the competitive staffing landscape.

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Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this special best-of series, we're diving into one of our most compelling discussions on the integration of AI in staffing and recruiting firms. We're revisiting a candid conversation with Aaron Elder, CEO at Crelate. We dive deep into the concerns and opportunities AI presents in the recruiting industry, discussing everything from the potential over-reliance on automated systems to the nuanced roles AI can play in enhancing rather than replacing human effort.

Aaron offers invaluable insights into how AI can be a game-changer and where its limits lie, touching on practical steps and pitfalls to avoid. Whether you're an AI enthusiast or a cautious skeptic, this episode promises to deliver actionable advice and thought-provoking perspectives. Tune in as we explore how AI can help your firm stay cutting-edge without losing the human touch. Join us on this enlightening journey through the world of AI in recruiting. Let’s dive in.

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Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this episode, we're privileged to have Tom Kosnik, president of the Visus Group, on this weeks Industry Spotlight. In this episode, he delves into the intricate world of compensation plans, sharing best practices for creating detailed, effective, and motivating compensation packages.

We'll explore why a well-crafted compensation plan is crucial, not just for attracting top talent but for ensuring a company's professionalism and long-term success. Tom also highlights the importance of earmarking 20-25% of gross profit for employee compensation and warns against pitfalls like overallocation, which can decimate a company’s net income.

We’ll dig into real-world examples, discuss the importance of annual evaluations, and unpack the strategic levers that make a compensation plan both motivating and sustainable. Whether you're a CEO of a staffing or recruiting firm, operations manager, or recruiter, this episode is packed with valuable advice to help you navigate and optimize your compensation strategies. Tune in for all this and more on this episode of The Full Desk Experience!

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Follow Tom Kosnik on LinkedIn: https://www.linkedin.com/in/tkosnik/

Check out the Visus Group Website: https://www.visusgroup.com/

Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

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Tom Kosnik, founder and president of the Visus Group is one of the staffing industry’s leading experts in organizational design, profitability improvement and work culture transformation. With a commitment to empowering staffing firms with the knowledge and tools to help business owners increase the value of their enterprise asset by helping them grow their business. Tom has coached and consulted hundreds of staffing executives throughout North America using his empirical based “Organizational Development Business Model” (ODBM). Most notably, Tom is the founder of the Presidents RoundTable, a nationwide leadership forum program strategically aimed at helping staffing professionals collaborate and solve industry challenges. 

With over 25 years of consulting experience in the staffing industry, Tom’s diverse array of services have helped numerous staffing firms across the country improve their operations and bottom lines. As a RoundTable facilitator, Tom leads real world business problem-solving sessions in which he advises top executives on a variety of matters, including how to make winning business decisions; achieve profitability benchmarking; and reach peak performance through best practices. To date, he has conducted over thousands of RoundTable forums for all types of staffing professionals, including presidents and CEO’s, CFO’s, CRO’s, and CMO’s. 

Throughout the course of his career, Tom has been a frequent speaker for many world-renowned industry organizations and corporate groups, including the American Staffing Association (Staffing World); National Independent Staffing Association (NISA); Illinois Staffing Association (ISSA); California Staffing Professionals (CSP); Missouri and Kansas Search and Staffing Association (MKSSA); and Massachusetts Staffing Association (MSA). He has presented on a variety of topics, including leadership development; strategic planning for small and large staffing firms; compensation planning; best management techniques; and mergers and acquisitions, among countless other topics. 

Tom’s research and expertise has been published in dozens of national industry publications, including Staffing Industry Review; International Human Resource Management Journal; and Chicago Law Journal, just to name a few. 

Tom holds an M.A. from Bowling Green State University in Organizational Development and a B.A. in Psychology from Seattle University. In addition, he is certified with the Center for Creative Leadership and a leading sales enhancement organization, MH Group. 

In this weeks episode, we're diving into a crucial topic that's been bubbling up across the staffing and recruiting industry: The Great Tech Purge. Now, this isn't about tidying up your digital workspace; it's about revolutionizing how you approach technology in recruiting. As AI and other cutting-edge technologies dominate the headlines, smart leaders are realizing that before they can effectively harness these innovations, they need to embark on their own tech purge.

We'll be discussing five compelling reasons why now is the perfect time to initiate your own Great Tech Purge, and how this process can not only prepare you for future innovations like AI but also immediately improve your team's efficiency and effectiveness.

So, get ready to learn how to optimize your tech stack, enhance your team's performance, and focus on what really matters: building meaningful relationships and making impactful placements.

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For the link to the downloadable worksheet: https://join.crelate.com/staffing-and-recruiting-technology-evaluation-worksheet

Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In today's episode, Kortney Harmon sits down with Mike Thomson, partner at Spark Recruiting, to delve into the future of hiring and the role of AI in the recruitment industry. Mike shares his extensive journey into recruiting and the innovative approaches his agency is taking to humanize the hiring process. We'll explore how Spark Recruiting leverages video applications to create meaningful connections between candidates and clients, reducing the time-to-hire and improving submission-to-placement ratios. Mike also discusses the balance between leveraging technology and maintaining authentic human engagement, emphasizing the importance of building trust and returning to the basics that led to initial business success. Stay tuned for an enlightening discussion on navigating the ever-changing employment landscape and cultivating lasting relationships in the face of increasing competition.

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Follow Mike Thomson on LinkedIn: https://www.linkedin.com/in/mikethomsonrecruiter/

For more information on his myInterview software click here

Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this special "Best of" episode, we are diving deep into the transformative potential of AI in the staffing and recruiting industry. Hosted by Kortney Harmon, with guests including Brad Bialy, Tom Erb and Benjamin Mena, we bring you enlightening conversations revealing how AI tools are reshaping workflows and strategies.

Learn how AI is being leveraged for candidate marketing, sales automation, sourcing, and screening. We explore the iterative nature of AI improvements, the risks of over-reliance, and the future waves of AI integration that promise to enhance efficiency and productivity. Tune in for actionable advice, fresh perspectives, and the latest trends that will keep you ahead in the competitive talent industry. 

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Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In today's episode we're diving into one of the most critical aspects of talent acquisition and sales strategy: building a strong touch plan. We will explore the nuances of recruiting and engaging active and passive talent by focusing on their growth and addressing their pain points.We’ll also delve into the art of standing out in a competitive market through personalized touches, such as LinkedIn voicemail and video messages, and the importance of building your brand.

Kortney shares her comprehensive 16-step touch plan strategy, guiding us on how to effectively use emails, phone calls, and even snail mail to connect with prospects who might not be active on social media. As well as highlight the power of metrics, the significance of consistent social selling, and how tools like ATS can streamline the client acquisition process. 

This episode is packed with actionable insights ensuring that you walk away with strategies to revolutionize your approach. So, whether you're refining your current touch plan or building one from scratch, this episode is a treasure trove of knowledge you won't want to miss.

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Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience