Sign up to save your podcasts
Or
Share Industry Spotlight | Consultative Growth and Branding: How to Stand Out in a Crowded Recruiting Market with Kelli Schutrop, CEO & Founder - Thoughtful Resound
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Industry Spotlight | Consultative Growth and Branding: How to Stand Out in a Crowded Recruiting Market with Kelli Schutrop, CEO & Founder - Thoughtful Resound
In this episode of The Full Desk Experience’s Industry Spotlight, guest Kelli Schutrop, CEO and founder of Thoughtful Resound, joins host Kortney Harmon to deliver game-changing insights. Kelli draws on 15+ years in talent acquisition marketing to reveal high-impact branding and growth strategies for firm differentiation and sustainable growth.
Key insights you can’t miss:
- Why a brand-facing presence is no longer enough—and how every client-facing team member must become a “mini-brand” to truly stand out.
- Actionable ways to leverage thought leadership and LinkedIn content to attract new business, not just chase it.
- Anticipated industry shifts toward commoditization and consolidation, with tips to help your firm evolve and avoid common blind spots.
- Concrete methods to bridge the gap between personal and firm branding, empowering your team to shine while supporting your long-term growth.
Are you too focused on KPIs that don’t actually drive revenue? How do you balance elevating individual recruiters’ brands without risking client loss if they move on?
Press play now to hear Kelli’s proven branding strategies and prepare your executive search firm to thrive—not just survive—in 2025!
_______________________________________________
Tools mentioned in the episode:
- LinkedIn – Referenced multiple times for thought leadership, brand building, networking, posting content, and sourcing.
- LinkedIn Learning – Mentioned as a platform where Kelli Schutrop has digital marketing and personal branding courses.
- Zoom – Used for video calls and recording short video content for LinkedIn.
- Meta – Briefly mentioned in the context of exploring different channels.
- Threads – Mentioned as another potential channel (under Meta).
- Reddit – Mentioned as an emerging platform discussed within the recruiting industry.
- Indeed – Mentioned as a job board.
- ZipRecruiter – Mentioned as a job board.
- Crelate – The company behind the podcast and referenced as both the podcast host and for its recruiting tech.
- Crelate Copilot – Introduced within the episode as Crelate’s AI assistant/tool for recruiters.
- Google – Mentioned in a general sense when discussing algorithms.
- Apollo – Discussed as a platform that was banned by LinkedIn for spam/automation issues.
_________________
Follow Kelli on LinkedIn: https://www.linkedin.com/in/kellischutrop/
Want to learn more about Crelate? Book a demo here
Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/
Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience
View all episodes
By Crelate
5
2020 ratings
In this episode of The Full Desk Experience’s Industry Spotlight, guest Kelli Schutrop, CEO and founder of Thoughtful Resound, joins host Kortney Harmon to deliver game-changing insights. Kelli draws on 15+ years in talent acquisition marketing to reveal high-impact branding and growth strategies for firm differentiation and sustainable growth.
Key insights you can’t miss:
- Why a brand-facing presence is no longer enough—and how every client-facing team member must become a “mini-brand” to truly stand out.
- Actionable ways to leverage thought leadership and LinkedIn content to attract new business, not just chase it.
- Anticipated industry shifts toward commoditization and consolidation, with tips to help your firm evolve and avoid common blind spots.
- Concrete methods to bridge the gap between personal and firm branding, empowering your team to shine while supporting your long-term growth.
Are you too focused on KPIs that don’t actually drive revenue? How do you balance elevating individual recruiters’ brands without risking client loss if they move on?
Press play now to hear Kelli’s proven branding strategies and prepare your executive search firm to thrive—not just survive—in 2025!
_______________________________________________
Tools mentioned in the episode:
- LinkedIn – Referenced multiple times for thought leadership, brand building, networking, posting content, and sourcing.
- LinkedIn Learning – Mentioned as a platform where Kelli Schutrop has digital marketing and personal branding courses.
- Zoom – Used for video calls and recording short video content for LinkedIn.
- Meta – Briefly mentioned in the context of exploring different channels.
- Threads – Mentioned as another potential channel (under Meta).
- Reddit – Mentioned as an emerging platform discussed within the recruiting industry.
- Indeed – Mentioned as a job board.
- ZipRecruiter – Mentioned as a job board.
- Crelate – The company behind the podcast and referenced as both the podcast host and for its recruiting tech.
- Crelate Copilot – Introduced within the episode as Crelate’s AI assistant/tool for recruiters.
- Google – Mentioned in a general sense when discussing algorithms.
- Apollo – Discussed as a platform that was banned by LinkedIn for spam/automation issues.
_________________
Follow Kelli on LinkedIn: https://www.linkedin.com/in/kellischutrop/
Want to learn more about Crelate? Book a demo here
Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/
Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience
More shows like The Full Desk Experience
View all
THE ED MYLETT SHOW
14,030 Listeners
The Game with Alex Hormozi
4,444 Listeners
Secrets of Staffing Success
36 Listeners
The Diary Of A CEO with Steven Bartlett
8,876 Listeners
Recruiting Conversations
47 Listeners
My First Million
2,632 Listeners
The Staffing Show
16 Listeners
The Resilient Recruiter
61 Listeners
Chasing Life
8,179 Listeners
Huberman Lab
29,196 Listeners
Every Outfit
1,069 Listeners
Acquiring Minds
251 Listeners
The Elite Recruiter Podcast
44 Listeners
The Mel Robbins Podcast
20,221 Listeners
Build with Leila Hormozi
931 Listeners