Welcome back to Sustainability Solved, this time with a twist! Hosts Will Richardson and Charlie Luxton chat with Sam Hamilton-Turner, co-founder of Soundquake, a purpose-driven podcast production company (now making this very podcast!) . Sam shares the story of Soundquake's transformation from a conventional, transactional business into a company with a clear focus on sustainability and purpose. He discusses the challenges, solutions, and lessons learned along the way.

Problem

Soundquake initially operated as a generalist audio production company, taking on various projects without a focus or direction. This approach resulted in a lack of purpose, excessive travel, economic instability, and an unsustainable business model that conflicted with the founders' personal values, especially as they became more environmentally conscious.

Solutions

• Client Selection: The company began working exclusively with clients aligned with sustainability values, turning down projects that didn’t fit this criteria.
• Remote Work: They closed their Cardiff office and moved to remote working, reducing the need for travel and office-related emissions.
• Sustainable Procurement: Opted for high-quality, second-hand equipment to minimise electronic waste.
• Niche Focus: Specialised in purpose-driven podcasts, allowing them to become a go-to provider for other purpose-driven people.

Results

• Greater Alignment: The business is now fully aligned with the founders’ values, leading to deeper fulfilment and motivation.
• New Market Opportunities: Focusing on sustainability has attracted more suitable clients and opened up new business prospects.
• Environmental Impact Reduction: Remote work significantly lowered travel emissions, and using second-hand equipment helped decrease electronic waste.

Takeaways

• Align Business with Values: Choose clients and projects that reflect your organisation’s mission for a more meaningful impact.
• Niche Specialisation Drives Success: Focusing on a specific area can unlock unique opportunities and differentiate your brand.
• Saying No Can Lead to Better Opportunities: Declining projects that don’t align with your mission can open doors to more suitable and impactful work.
• Adopt Flexible, Sustainable Practices: Remote work and sustainable purchasing can improve both environmental impact and business efficiency.

Mentions & Resources:

• Hook Norton Community Land Trust
• The Ministry for the Future
• Clean Creatives
• SDG Action Manager

Green Element Group is an environmental management consultancy offering a range of bespoke sustainability services, products, and resources to accelerate the just transition to a stable climate. The Group consists of Green Element Limited, Compare Your Footprint Limited, and Sustainability Solved Podcast and Resource Hub.

Find out more about Green Element Group here and benefit from a 20% discount on the first year of subscription to Compare Your Footprint, the highest quality carbon footprint software for your organisation. When registering, click ‘Got a Coupon’ and enter code ‘PODCAST‘ to claim discount.

Sponsors

This episode is brought to you by Business Declares, a network inspiring businesses to address the climate, ecological, and social emergency. Learn more at Business Declares.

Credits

Hosts: Will Richardson, Charlie Luxton

Production: Soundquake

Exec-Producer: Sam Hamilton-Turner

Producer: Jake Lee-Savage

For questions or feedback, email us at [email protected].

Tune in next time for more stories on sustainability and business innovation!

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