Seeking Wisdom with David Cancel

Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a lesson to be learned here about your overall marketing strategy, and DG has it for us today. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September.  PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

In the second episode of Coffee With a CMO, DG talks to Tim Kopp. They cover what it takes to get on Tim’s CMO “coaching tree,” how to hire right early to scale your company fast, what separates would-be marketing executives, and what he learned as a marketing leader for Procter & Gamble. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

ET is filling in for DC while he's wrapping up his sabbatical. We talked about the Drift Sabbatical program, why it's 3 years vs. 5, and how the company scales as the founders take more time off, how to set up systems to scale, and the power of unplugging. We also talked about the Drift Leadership Principles and how they set up new hires for success and help scale the company too. And we talked about READING! Why Elias hated reading and how he's addicted to it and his tips for reading & learning more. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt, @eliast, and @seekingwisdomio

We are starting a new series of video/audio episodes called “Coffee With a CMO.” The idea is to have a relaxed conversation with a CMO and let the conversation take us to the real heart of things. First up is Joe Chernov, Chief Marketing Officer at InsightSquared. In this one, Joe covers a range of topics including why being a good interviewer is becoming such an important skill, the problem with common marketing metrics, and his journey from being known for his content to being known for his work with ABM. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.

In the very first episode of #Exceptions, we meet a company so excited about building a brand that it kind of feels like they name the whole company after how they feel. In this one, Jay explores Gusto, a SaaS platform that helps automate and improve your payroll, benefits, and HR processes. They launched in 2012 and employ over 500 people across San Francisco and Denver offices. They’re valued at over $1 billion. In 2018, Gusto was named to the Fintech 50 by Forbes. They’ve also made the list for best places to work in both office places. Today’s big idea: Be better than a commodity Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

Jay Acunzo is the host of the podcast "Unthinkable." But now he's the host of something else: #Exceptions, the newest original Seeking Wisdom show. Exceptions will be a show about why brand matters so much in B2B. We'll dig up stories and ideas that companies haven't shared before. You can also expect a VERY different format from what we've done in past shows, which Jay explains in this intro episode. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio

DG found out a secret that has completely changed the way he does public speaking. It turns out, if you actually have a good framework, public speaking can become easy. Anytime you’re stuck, you can use these five points to get unstuck. They work for everything from presentations to slide decks to blog posts and even emails. In this one, DG responds to Andy Raskin’s comment about Drift being more like a reality show than a vendor before moving onto his five-part presentation framework. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference. Maybe you’ve never been a part of a team like this. Or maybe you’ve only been a part of teams like this. Regardless, autonomy is something that everybody wants. But what does it look like in the real world?

What do you do about failure? I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed. Failures far outside the acceptable scope of “fail fast.”

A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this #Marketing Seeking Wisdom episode, DG shares an awesome ad that actually leveraged a company’s spot as No. 2 in their industry to attract new customers, how sharing your flaws can actually build your brand and how you can use audio & video to share the real you. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.