Seeking Wisdom with David Cancel

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We’re back and talking about the three books that DC got for everyone on the management team at Drift (and why). Plus the two people he’d want in the room right now outside of Jeff Bezos, Sam Walton, and the Home Depot founders. And the debut of a brand new SW segment: #AskDC. Hit us up with a question for the next #AskDC on Twitter by tweeting @dcancel and @davegerhardt Get something out of this episode? Leave a 6 star review on Apple Podcasts. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift. Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION dollars on ads driving people to their websites. And yet 58% of those companies are not even following up with the people who visit their website. On this episode of Marketing Monday, DG is joined by Sonja Jacob, who runs the Content team at Drift -- to break down the results of Drift's annual lead response report. Listen to hear what we learned testing the response of 500+ B2B companies. Here's a link to the full report: https://blog.drift.com/lead-response-report-2018/ Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- By popular request, DG breaks down all of the tools and gear we use to record Seeking Wisdom every week. Tweet @davegerhardt with any questions, comments, feedback, etc. Products mentioned on this episode: ZoomH4N ZoomH6 XLR Cables SD Cards Shure SM58 Microphones Audio Technica 2013 Microphones Skype eCamm Call Recorder Zencaster Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Jerod Mayo has been a top performer his whole life. He was First-Team all SEC at Tennessee, 10th pick in the 2008 NFL draft, Defensive Rookie of the Year, First-Team All Pro, 7 time captain of the New England Patriots and a Super Bowl Champion. And he joins DC, DG, and Elias (he’s back!) on Seeking Wisdom to talk leadership, peak performance, work ethic, and discipline. This might go down as one of the most fun conversations we’ve had to date on the podcast. Make sure you tweet at Jerod @jerod_mayo and say what’s up. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- It's Marketing Monday and DG is talking about the single biggest thing that changed his career in marketing (and it all started with some advice from DC on where to focus). Tweet @davegerhardt if you're listening, and don't forget to leave a 6 star review if you liked this episode and want to support Marketing Monday.

On the first episode of Seeking Wisdom Marketing, DG breaks down the whole story behind Drift's LinkedIn takeover and the video campaign that went viral, generating 300,000 views in 24 hours and led to the most traffic to Drift.com in a single day, ever. And it all happened without spending a dollar on promotion.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Seeking Wisdom. So we're launching Seeking Wisdom Marketing, Growth, Sales, and Customer Success.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- If you're in marketing or sales, this is a drop what you're doing and listen to this one and get the book type of episode. We're breaking down Robert Cialdini's 6 Principles of Influence -- from what might be the single greatest business book of all-time. 1. Reciprocity 2. Social Proof 3. Commitment 4. Authority 5. Scarcity 6. Liking -- Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- Shannon is the Director of User Experience at Cooper. Her 20 years of product development experience cut across disciplines (visual design, UX, content, marketing) and environment (agency, startup, studio owner). But the reason she's on Seeking Wisdom is that she worked with DC back in the day and DC calls her "one of the best designers I’ve ever worked with." We talked about the power of storytelling, why you need to know the difference between pain & discomfort in your career -- and of course, lots of war stories about what it was like to work with DC back in the early days of the Internet :) -- Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans.

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- First there was Facebook. Then came Medium. And Facebook Messenger. And countless other channels that you can use as a business. But there's one thing to be careful of: you dont own any of them. Today on Seeking Wisdom, we're talking about why you need to own your audience this year -- and a cautionary tale from DC from his company Lookery. Say hi to @dcancel and @davegerhardt. AND DONT FORGET -- HYPERGROWTH 2018 is coming. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199. That is the lowest price on the Internet just for SW fans :)