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Questions covered in this episode:

1. How’d you get into product marketing? 
2. What is segmentation?
3. Why should you do it?
4. Why does it work? 
5. Why can it be applied? How does it come to life? 
6. how can a PMM lead this exercise at their own company?
7. What kind of tools do I need to do this well? 
8. What teams do I partner with? 
9. What does good look like how do I measure it? 
10. What mistakes do people make? 
11. How can people learn more about this? 
12. What’s your outlook on the career of product marketing?